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ClassPass inspires with digital campaign
11 Oct 2019 . BY Lauren Heath-Jones....
The ClassPass campaign shares stories from instructors, like Andrew Essence (pictured), to showcase the platform's diverse offering
ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors and studios.

The campaign was developed in partnership with London-based creative agency Breaks, and was designed to showcase the fitness platform's diverse offering, by showing potential users how the community is growing and how they can become part of it.

It features eight creatives sharing stories from different instructors and studios on the ClassPass platform. Speakers include Kim Ngo from Food&Lycra, The Foundry co-founders Dave Thomas and Ben Gotting, Nesrine Dally co-founder of Thai Fit, PT and Crossfit coach Matt Rodwell, PT Andrew Essence, co-founder of Yoga on the Lane Naomi Annand and Joelle D'Fontaine creator of At Your Beat.

The stories are designed to illustrate how instructors and studios benefit from using the ClassPass platform and the positive impact it has had on their fitness experiences.

Megan Donnelly, head of international brand at ClassPass, said: "This creative campaign has been designed to tell the human stories behind the passionate ClassPass community and champion the hardworking instructors, passionate studio owners and loyal users."

"By bringing these stories to life we hope to inspire consumers to start with a class and become part of this community themselves," she added.

The campaign will also offer a seven-day free trial and 25 credits for new customers.
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Jobs   News   Products   Magazine
PRODUCT NEWS
ClassPass inspires with digital campaign
11 Oct 2019 . BY Lauren Heath-Jones....
The ClassPass campaign shares stories from instructors, like Andrew Essence (pictured), to showcase the platform's diverse offering
ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors and studios.

The campaign was developed in partnership with London-based creative agency Breaks, and was designed to showcase the fitness platform's diverse offering, by showing potential users how the community is growing and how they can become part of it.

It features eight creatives sharing stories from different instructors and studios on the ClassPass platform. Speakers include Kim Ngo from Food&Lycra, The Foundry co-founders Dave Thomas and Ben Gotting, Nesrine Dally co-founder of Thai Fit, PT and Crossfit coach Matt Rodwell, PT Andrew Essence, co-founder of Yoga on the Lane Naomi Annand and Joelle D'Fontaine creator of At Your Beat.

The stories are designed to illustrate how instructors and studios benefit from using the ClassPass platform and the positive impact it has had on their fitness experiences.

Megan Donnelly, head of international brand at ClassPass, said: "This creative campaign has been designed to tell the human stories behind the passionate ClassPass community and champion the hardworking instructors, passionate studio owners and loyal users."

"By bringing these stories to life we hope to inspire consumers to start with a class and become part of this community themselves," she added.

The campaign will also offer a seven-day free trial and 25 credits for new customers.
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Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys.
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With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
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Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
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Jordan Fitness

Neil Jordan, company founder and chairman, built Jordan Fitness based on a key principle; that cus [more...]
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Join our tribe. Become powered by Wattbike. Find out more...
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02-03 Mar 2020

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IHK Potsdam, Potsdam, Germany
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ExCel, London, United Kingdom
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