POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
PRODUCT NEWS
Smart fitness club operator Armah signs deal with Life Fitness to equip 50 clubs in Saudi Arabia
07 Oct 2019 . BY Tom Walker....
The deal was signed by the executive teams of Life Fitness and Armah Sports Company
The company behind a health club concept designed to "transform Saudi Arabia's fitness sector" has signed a US$20m equipment deal with Life Fitness.

Armah Sports Company has signed a multi-year agreement which will see Life Fitness equip all of the Armah's 50 new smart sports and fitness clubs, set to be rolled out in Saudi Arabia over the next five years.

As part of the partnership, Life Fitness and Armah Sports Company will work together in building the smart club concept – including fitness equipment and advanced fitness technology.

“As we work to change the way people think about their health, sports and wellness, we vowed to engage the best of the fitness industry in the development of our 50 new smart clubs in Saudi Arabia," said Fahad Al-Haqbani, CEO, Armah Sports Company.

Chris Clawson, CEO, Life Fitness, added: "We're excited to forge this new partnership with Armah Sports Company and look forward to creating a connected experience."

Armah currently has 10 sites under construction and the company's strategy is to create clubs which will cater for all segments of the community.

The first clubs are set to open in 2020 in Riyadh and Jeddah and soon after in Saudi Arabia's Eastern Province.

The company is investing SR1bn (US$270m) in setting up the 50 clubs across the country and is looking to make a "major splash" on the Saudi Arabian fitness market.

While still considered to be in its infancy, the Saudi fitness market is expected to grow rapidly following the launch of the government's National Transformation Programme (NTP) in 2017.

The NTP seeks to get Saudis more physically active, after it was revealed that only about 13 per cent of the population is physically active.

The NTP will see the government throw significant investment behind its ambition to increase the number of active people from 13 per cent to 40 per cent by 2030.

There are currently two main players in the Saudi market: Fitness Time and Bodymasters, with around 30 clubs in the central/eastern region.

The remainder of the market consists of smaller operations and independent health and fitness clubs.
PRODUCT NEWS
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
+ More products  
LATEST JOBS
Fitness Motivator / Personal Trainer
Everyone Active
Salary: Competitive
Job location: Southampton, UK
Personal Trainer
Everyone Active
Salary: Competitive Rates
Job location: Southampton, UK
Personal Trainer / Fitness Trainer
The Gym Group
Salary: 100% of your PT earnings
Job location: Luton, UK
Personal Trainer / Fitness Trainer
The Gym Group
Salary: 100% of your PT earnings
Job location: Luton, UK
Personal Trainer / Fitness Trainer
The Gym Group
Salary: 100% of your PT earnings
Job location: Luton, UK
Personal Trainer
Xercise 4 Less
Salary: Competitive
Job location: Leeds, UK
+ More jobs  

COMPANY PROFILES
EMD UK

EMD UK have a range of options for fitness brands, including support in starting up, regular busines [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

Wattbike AtomX
Join our tribe. Become powered by Wattbike. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24 Feb 2020

Global Beauty & Wellness Exchange

Montage Palmetto Bluff, Bluffton, United States
02-03 Mar 2020

Quality in Wellness and Spa

IHK Potsdam, Potsdam, Germany
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
PRODUCT NEWS
Smart fitness club operator Armah signs deal with Life Fitness to equip 50 clubs in Saudi Arabia
07 Oct 2019 . BY Tom Walker....
The deal was signed by the executive teams of Life Fitness and Armah Sports Company
The company behind a health club concept designed to "transform Saudi Arabia's fitness sector" has signed a US$20m equipment deal with Life Fitness.

Armah Sports Company has signed a multi-year agreement which will see Life Fitness equip all of the Armah's 50 new smart sports and fitness clubs, set to be rolled out in Saudi Arabia over the next five years.

As part of the partnership, Life Fitness and Armah Sports Company will work together in building the smart club concept – including fitness equipment and advanced fitness technology.

“As we work to change the way people think about their health, sports and wellness, we vowed to engage the best of the fitness industry in the development of our 50 new smart clubs in Saudi Arabia," said Fahad Al-Haqbani, CEO, Armah Sports Company.

Chris Clawson, CEO, Life Fitness, added: "We're excited to forge this new partnership with Armah Sports Company and look forward to creating a connected experience."

Armah currently has 10 sites under construction and the company's strategy is to create clubs which will cater for all segments of the community.

The first clubs are set to open in 2020 in Riyadh and Jeddah and soon after in Saudi Arabia's Eastern Province.

The company is investing SR1bn (US$270m) in setting up the 50 clubs across the country and is looking to make a "major splash" on the Saudi Arabian fitness market.

While still considered to be in its infancy, the Saudi fitness market is expected to grow rapidly following the launch of the government's National Transformation Programme (NTP) in 2017.

The NTP seeks to get Saudis more physically active, after it was revealed that only about 13 per cent of the population is physically active.

The NTP will see the government throw significant investment behind its ambition to increase the number of active people from 13 per cent to 40 per cent by 2030.

There are currently two main players in the Saudi market: Fitness Time and Bodymasters, with around 30 clubs in the central/eastern region.

The remainder of the market consists of smaller operations and independent health and fitness clubs.
PRODUCT NEWS
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
+ More products   
 
COMPANY PROFILES
EMD UK

EMD UK have a range of options for fitness brands, including support in starting up, regular busines [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Wattbike AtomX
Join our tribe. Become powered by Wattbike. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24 Feb 2020

Global Beauty & Wellness Exchange

Montage Palmetto Bluff, Bluffton, United States
02-03 Mar 2020

Quality in Wellness and Spa

IHK Potsdam, Potsdam, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS