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Gympass brings together corporate workforces and leisure operators
21 Sep 2019 . BY Lauren Heath-Jones

Gympass bridges the gap between health club operators and the corporate workforce
Gympass and Everyone Active partnership brings success


The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry. It aims to do this by targeting those in corporate workforces who don’t currently exercise or use a gym.

The leisure industry knows this huge potential audience exists but historically has struggled to make contacts or have meaningful conversations with corporate partners.

Gympass successfully bridges that gap: bringing together corporates and leisure operators resulting in fitness facilities enjoying a significantly increased footfall. 

Everyone Active is one such operator that is seeing increased footfall and engagement through its Gympass partnership.  Initially it trialled Gympass at 68 of its sites in the South East region. Within five months Everyone Active saw several hundred Gympass members come through its doors and chose to extend the partnership to include all its centres.

Recognising that the primary target audience is not already engaged in activity and will need encouragement and support to make that choice, Gympass coordinates activation plans within workplaces to offer advice, encouragement and even taster workouts.

Bringing these opportunities and ideas to the office door, Gympass and its fitness partners can answer employees’ questions and build their interest and confidence around the opportunity to be more active.  For many, this first fitness conversation is a vital first step to trying physical activity for the first time.

Find out more about Gympass here

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PRODUCT NEWS
Gympass brings together corporate workforces and leisure operators
21 Sep 2019 . BY Lauren Heath-Jones

Gympass bridges the gap between health club operators and the corporate workforce
Gympass and Everyone Active partnership brings success


The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry. It aims to do this by targeting those in corporate workforces who don’t currently exercise or use a gym.

The leisure industry knows this huge potential audience exists but historically has struggled to make contacts or have meaningful conversations with corporate partners.

Gympass successfully bridges that gap: bringing together corporates and leisure operators resulting in fitness facilities enjoying a significantly increased footfall. 

Everyone Active is one such operator that is seeing increased footfall and engagement through its Gympass partnership.  Initially it trialled Gympass at 68 of its sites in the South East region. Within five months Everyone Active saw several hundred Gympass members come through its doors and chose to extend the partnership to include all its centres.

Recognising that the primary target audience is not already engaged in activity and will need encouragement and support to make that choice, Gympass coordinates activation plans within workplaces to offer advice, encouragement and even taster workouts.

Bringing these opportunities and ideas to the office door, Gympass and its fitness partners can answer employees’ questions and build their interest and confidence around the opportunity to be more active.  For many, this first fitness conversation is a vital first step to trying physical activity for the first time.

Find out more about Gympass here

PRODUCT NEWS
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
Aberdeen Sports Village puts digital connectivity at its core
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it to offer a stronger user experience with digital connectivity at its core.
Precor launches online resources to help operators keep members engaged in the wake of coronavirus lockdowns
Precor has developed a set of resources for gym operators, designed to keep members engaged throughout the lockdown periods caused by the COVID-19 pandemic.
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COMPANY PROFILES
Precor

Throughout our history, we have been at the vanguard of fitness innovation and award-winning CV pr [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone - How to use the MZ-Bodyscan
The Best Product for the Best Clubs Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02-05 Jun 2020

MIPIM

Palais des Festivals, Cannes, France
04 Jun 2020

SAPCA Annual Golf Day

Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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