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Fitness operators should get ready to 'market themselves to robots'
27 Aug 2019 . BY Tom Walker....
The increasing levels of personalised, advanced consumer technology will require the adoption of entirely new means of communications
Consumers will soon be carrying so much personalised, advanced technology that reaching them will require the adoption of entirely new means of communication.

Speaking at the recent Technogym 2019 Digital Transformation Event, practical futurist Andrew Grill said having smartphones which know about their user's personal preferences and routines means will soon to lead to the emergence of “digital agents”.

"Smartphone data – plus developments in artificial intelligence – will lead to the creation of digital agents,” Grill said. “These will take over the mundane, replicable chores of life.

"Your customers will soon use digital agents to book classes and ask about memberships.

"This means your marketing department will have to start writing ad copy for robots, not for humans.

"Digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it."

Offering his tips on how the health and fitness sector can future proof its practices, Grill offered a four-point checklist.

His advice includes hiring people with digital skills at management level, business leaders educating themselves on digital, making more of big data and making sure there is connectivity between a business' systems (such as apps, fitness platforms, CRM) and their partners and suppliers.

• To read a full report on Grill's session at the Digital Transformation Event, click here for the August 2019 issue of HCM magazine.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Fitness operators should get ready to 'market themselves to robots'
27 Aug 2019 . BY Tom Walker....
The increasing levels of personalised, advanced consumer technology will require the adoption of entirely new means of communications
Consumers will soon be carrying so much personalised, advanced technology that reaching them will require the adoption of entirely new means of communication.

Speaking at the recent Technogym 2019 Digital Transformation Event, practical futurist Andrew Grill said having smartphones which know about their user's personal preferences and routines means will soon to lead to the emergence of “digital agents”.

"Smartphone data – plus developments in artificial intelligence – will lead to the creation of digital agents,” Grill said. “These will take over the mundane, replicable chores of life.

"Your customers will soon use digital agents to book classes and ask about memberships.

"This means your marketing department will have to start writing ad copy for robots, not for humans.

"Digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it."

Offering his tips on how the health and fitness sector can future proof its practices, Grill offered a four-point checklist.

His advice includes hiring people with digital skills at management level, business leaders educating themselves on digital, making more of big data and making sure there is connectivity between a business' systems (such as apps, fitness platforms, CRM) and their partners and suppliers.

• To read a full report on Grill's session at the Digital Transformation Event, click here for the August 2019 issue of HCM magazine.
PRODUCT NEWS
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
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Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
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COMPANY PROFILES
Myzone Group Ltd

For Health Club Operators, we provide a member engagement system that enhances the fitness experie [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Wattbike AtomX
Join our tribe. Become powered by Wattbike. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02-03 Mar 2020

Quality in Wellness and Spa

IHK Potsdam, Potsdam, Germany
03-05 Mar 2020

The Professional Kitchen Show

ExCel, London, United Kingdom
+ More diary  
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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