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NBA star Draymond Green opens Blink Fitness franchise
21 Jun 2019 . BY Tom Walker
Green, who has represented USA at the Olympic Games, first revealed his intentions to become a fitness entrepreneur in 2018
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym in Warren, Michigan.

The 29-year-old Green, who currently plays for Golden State Warriors, has signed a development deal to launch at least 20 Blink health clubs to the states of Michigan and Illinois – marking the budget chain’s first foray to the midwest.

Green, who first revealed his intentions to become a fitness entrepreneur in 2018, will be partnered in the venture by Tom Shumaker, founder of GS Fitness Holdings.

"Opening our first Blink gym in Warren is so important to me, especially when I think back on what it was like in Saginaw when I was growing up," said Green.

"We didn't have cool, positive places to work out and the gyms that did open were either too expensive, or dirty. We're changing that by creating affordable options for people of all backgrounds to be excited about getting fit with our mood over muscle approach."

Blink Fitness CEO Todd Magazine added: "Draymond is the perfect partner for Blink because we share the philosophy that what's inside is more important than what's on the outside.

"Draymond was written off as not having the physical attributes to go pro, but he reached deep inside and willed himself to superstardom.

"Similarly, Blink has always focused more on what's inside with its Mood Above Muscle philosophy, which prioritizes how fitness makes you feel over the unrealistic goals that most gyms focus on, like six-pack abs and big muscles."

Blink currently has 100 locations open or in development throughout the US.
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Jobs   News   Products   Magazine
PRODUCT NEWS
NBA star Draymond Green opens Blink Fitness franchise
21 Jun 2019 . BY Tom Walker
Green, who has represented USA at the Olympic Games, first revealed his intentions to become a fitness entrepreneur in 2018
Three-time National Basketball Association (NBA) Champion Draymond Green has opened his first Blink Fitness gym in Warren, Michigan.

The 29-year-old Green, who currently plays for Golden State Warriors, has signed a development deal to launch at least 20 Blink health clubs to the states of Michigan and Illinois – marking the budget chain’s first foray to the midwest.

Green, who first revealed his intentions to become a fitness entrepreneur in 2018, will be partnered in the venture by Tom Shumaker, founder of GS Fitness Holdings.

"Opening our first Blink gym in Warren is so important to me, especially when I think back on what it was like in Saginaw when I was growing up," said Green.

"We didn't have cool, positive places to work out and the gyms that did open were either too expensive, or dirty. We're changing that by creating affordable options for people of all backgrounds to be excited about getting fit with our mood over muscle approach."

Blink Fitness CEO Todd Magazine added: "Draymond is the perfect partner for Blink because we share the philosophy that what's inside is more important than what's on the outside.

"Draymond was written off as not having the physical attributes to go pro, but he reached deep inside and willed himself to superstardom.

"Similarly, Blink has always focused more on what's inside with its Mood Above Muscle philosophy, which prioritizes how fitness makes you feel over the unrealistic goals that most gyms focus on, like six-pack abs and big muscles."

Blink currently has 100 locations open or in development throughout the US.
PRODUCT NEWS
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
Aberdeen Sports Village puts digital connectivity at its core
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it to offer a stronger user experience with digital connectivity at its core.
Precor launches online resources to help operators keep members engaged in the wake of coronavirus lockdowns
Precor has developed a set of resources for gym operators, designed to keep members engaged throughout the lockdown periods caused by the COVID-19 pandemic.
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COMPANY PROFILES
Pavigym

Known as the number one go-to for flooring and for their unique PRAMA interactive range, PAVIGYM pri [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone - How to use the MZ-Bodyscan
The Best Product for the Best Clubs Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02-05 Jun 2020

MIPIM

Palais des Festivals, Cannes, France
04 Jun 2020

SAPCA Annual Golf Day

Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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