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Brunswick sells Life Fitness to KPS Capital Partners for US$490m
07 May 2019 . BY Tom Walker
The Life Fitness portfolio includes five equipment brands
We will work closely with KPS to develop and execute a focused strategic plan
– Jason Worthy
Manufacturing conglomerate Brunswick Corporation is selling its entire fitness business to private equity firm KPS Capital Partners.

KPS – an investment firm which focuses on manufacturing and industrial companies across a number of industries – will acquire the entire Life Fitness estate, which includes five brands: Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards.

Under the agreement, approved by Brunswick's board of directors, KPS will pay US$490m (€437m, £374m) in cash to acquire the business and its brands.

The transaction is expected to close during the second quarter of 2019, following receipt of regulatory approvals.

The move comes just months after Brunswick announced plans to spin off its fitness business and to run the wellness brands under an independent, standalone, publicly traded company called FitnessCo. At the time, the company said the move would allow the new company to "better address evolving commercial fitness marketplace trends".

Commenting on the sale, Jason Worthy, president, Life Fitness, said: "We're excited about this incredible opportunity to collaborate with a firm with a tremendous track-record of working with similar companies.

"KPS recognises our world-class brand positioning, the value of our customer relationships, our iconic standing within the fitness industry, and our long-term earning potential.

"We will work closely with KPS to develop and execute a focused strategic plan centred around our mission to inspire healthier lives.

"We will build upon our long and successful history of product development and technology leadership, with the goal of providing the highest-quality solutions and services for a broad range of fitness facilities and fitness consumers."

The move is seen as a way for Brunswick to concentrate in the marine equipment business.

KPS' investments in leisure include TaylorMade Golf and North American Breweries.




Life Fitness' product line includes the SYNRGY360 concept
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Jobs   News   Products   Magazine
PRODUCT NEWS
Brunswick sells Life Fitness to KPS Capital Partners for US$490m
07 May 2019 . BY Tom Walker
The Life Fitness portfolio includes five equipment brands
We will work closely with KPS to develop and execute a focused strategic plan
– Jason Worthy
Manufacturing conglomerate Brunswick Corporation is selling its entire fitness business to private equity firm KPS Capital Partners.

KPS – an investment firm which focuses on manufacturing and industrial companies across a number of industries – will acquire the entire Life Fitness estate, which includes five brands: Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards.

Under the agreement, approved by Brunswick's board of directors, KPS will pay US$490m (€437m, £374m) in cash to acquire the business and its brands.

The transaction is expected to close during the second quarter of 2019, following receipt of regulatory approvals.

The move comes just months after Brunswick announced plans to spin off its fitness business and to run the wellness brands under an independent, standalone, publicly traded company called FitnessCo. At the time, the company said the move would allow the new company to "better address evolving commercial fitness marketplace trends".

Commenting on the sale, Jason Worthy, president, Life Fitness, said: "We're excited about this incredible opportunity to collaborate with a firm with a tremendous track-record of working with similar companies.

"KPS recognises our world-class brand positioning, the value of our customer relationships, our iconic standing within the fitness industry, and our long-term earning potential.

"We will work closely with KPS to develop and execute a focused strategic plan centred around our mission to inspire healthier lives.

"We will build upon our long and successful history of product development and technology leadership, with the goal of providing the highest-quality solutions and services for a broad range of fitness facilities and fitness consumers."

The move is seen as a way for Brunswick to concentrate in the marine equipment business.

KPS' investments in leisure include TaylorMade Golf and North American Breweries.




Life Fitness' product line includes the SYNRGY360 concept
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Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
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Aberdeen Sports Village puts digital connectivity at its core
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS