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Virtuagym launches analytics tool to give operators a better understanding of their business
14 Mar 2019 . BY Lauren Heath-Jones
The BA 2.0 system identifies key areas for business growth by tracking revenue and subscription data
Virtuagym, an online management solution for the fitness industry, has expanded its Business Analytics (BA) platform, to give operators a better understanding of their businesses.

Called BA 2.0 the system identifies key areas for business growth by tracking revenue and subscription data. It also enables operators to optimise their business practices and service offerings by tracking member information, class attendance and personal trainer popularity.

The system has already been adopted by LIJFSTIJL Centrum Hoofddorp in The Netherlands. Frank Trousselot, network manager at LIJFSTIJL, says of the system: "one of the main benefits of BA has been understanding how to meet the needs of our clients better."

"Using the BA data, I have been able to determine information, such as which personal trainers are the heavy hitters, which classes are pulling the largest attendance. I have also been able to track trends on when members visit or which classes they prefer to attend," Trousselot added.

Hugo Braam, CEO of Virtuagym, says: "Business Analytics should be a priority for fitness businesses, for any business for that matter. With the new BA Module, we have tried to make it as fast and easy as possible to get access to a wide range of great visualisations, which not only will help improve your business but will free up valuable time and resources as well"

"I truly believe that a strategic approach to business analytics can transform a company's operational processes and unlock it's true potential. That's why we invest in it so heavily," he adds.
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PRODUCT NEWS
Virtuagym launches analytics tool to give operators a better understanding of their business
14 Mar 2019 . BY Lauren Heath-Jones
The BA 2.0 system identifies key areas for business growth by tracking revenue and subscription data
Virtuagym, an online management solution for the fitness industry, has expanded its Business Analytics (BA) platform, to give operators a better understanding of their businesses.

Called BA 2.0 the system identifies key areas for business growth by tracking revenue and subscription data. It also enables operators to optimise their business practices and service offerings by tracking member information, class attendance and personal trainer popularity.

The system has already been adopted by LIJFSTIJL Centrum Hoofddorp in The Netherlands. Frank Trousselot, network manager at LIJFSTIJL, says of the system: "one of the main benefits of BA has been understanding how to meet the needs of our clients better."

"Using the BA data, I have been able to determine information, such as which personal trainers are the heavy hitters, which classes are pulling the largest attendance. I have also been able to track trends on when members visit or which classes they prefer to attend," Trousselot added.

Hugo Braam, CEO of Virtuagym, says: "Business Analytics should be a priority for fitness businesses, for any business for that matter. With the new BA Module, we have tried to make it as fast and easy as possible to get access to a wide range of great visualisations, which not only will help improve your business but will free up valuable time and resources as well"

"I truly believe that a strategic approach to business analytics can transform a company's operational processes and unlock it's true potential. That's why we invest in it so heavily," he adds.
PRODUCT NEWS
myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations.
Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
EGYM launches digital functionality to help gyms adjust to a post lockdown world
As Governments turn attention to a lockdown exit strategy, the world is bracing itself for a ‘new norm’ where social distancing and heightened hygiene requirements become a part of daily life.
Adidas calls on BLK BOX for flooring solutions at new World of Sports complex
Adidas believes that creators, just like athletes, need an environment that inspires their employees to perform and believe that through sport, we have the power to change lives.
Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
fibodo launches Fit 4 the Fight initiative to keep people active in the wake of the coronavirus
fibodo, a booking management platform for the fitness industry, has launched Fit 4 the Fight, a new initiative encouraging members of the public to keep active, as well as keep personal trainers and fitness operators working in the wake of the coronavirus.
Crown collaborates on £2m luxury spa at Torbay’s Lincombe Hall hotel
Boutique AA 4-star destination Lincombe Hall Hotel, Torquay, has expanded its leisure provision by unveiling a £2m designated luxury spa.
Aberdeen Sports Village puts digital connectivity at its core
The newly refurbished Aberdeen Sports Village (ASV) has undergone a £500,000 overhaul to enable it to offer a stronger user experience with digital connectivity at its core.
Precor launches online resources to help operators keep members engaged in the wake of coronavirus lockdowns
Precor has developed a set of resources for gym operators, designed to keep members engaged throughout the lockdown periods caused by the COVID-19 pandemic.
+ More products   
 
COMPANY PROFILES
Octane Fitness

Committed to exceptional performance, long-lasting partnerships and superior service, Octane bold [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

06 Jun 2020

Welsh Fitness Expo

Cardiff City Stadium, Cardiff,
09 Jun 2020

ISA Summer Business Forum

The Lodge at Ashford Castle, Cong, Ireland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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