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Zoom renews advertising contract with major UK fitness brands
08 Apr 2013 . BY Kate Corney....
Zoom Media, provider of gym TV, has renewed its media and advertising contracts with four of the UK’s biggest health and fitness brands. 

The long-term exclusive contract renewals are with Everyone Active, Kinetica, Harpers and De Vere Village Hotels.

Zoom will operate a white labelled, bespoke digital audio video media network across the 180 fitness and health centres these health brands operate between them. 

This ultimately provides national brand owners with the opportunity to advertise to 14.2 million gym goers. 

The network is designed to entertain and engage the audience, with music videos and branded content which features in-gym promotions relevant to each health club and targeted advertising messages from national and local advertisers. 

Zoom will be upgrading and installing its suite of high definition media products including digital signage and overhead entertainment, customised music TV programming and communication functions which enable health club members to engage and make choices about their gym experience. 

Zoom will continue to handle all digital advertising opportunities on behalf of the leisure groups through both its national and regional sales teams. 

These sales teams can now offer their brand partners high impact advertising opportunities through over 4,000 screens in 700 locations.

To optimise reach and opportunities to view, Zooms’ screens are placed in the areas of highest dwell time within the health clubs owned by network members which also include Virgin Active, Fitness First and David Lloyd. 

The renewed contracts strengthen Zoom’s position with an extensive geographical reach for implementing major national multi-media campaigns, with the ability to blend digital advertising with ambient advertising and experiential activity. 

Zoom advertisers include BMW, O2, Adidas, Marks & Spencer and Colgate, along with other brands in the holiday, music and film sectors. 
PRODUCT NEWS
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
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Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Zoom renews advertising contract with major UK fitness brands
08 Apr 2013 . BY Kate Corney....
Zoom Media, provider of gym TV, has renewed its media and advertising contracts with four of the UK’s biggest health and fitness brands. 

The long-term exclusive contract renewals are with Everyone Active, Kinetica, Harpers and De Vere Village Hotels.

Zoom will operate a white labelled, bespoke digital audio video media network across the 180 fitness and health centres these health brands operate between them. 

This ultimately provides national brand owners with the opportunity to advertise to 14.2 million gym goers. 

The network is designed to entertain and engage the audience, with music videos and branded content which features in-gym promotions relevant to each health club and targeted advertising messages from national and local advertisers. 

Zoom will be upgrading and installing its suite of high definition media products including digital signage and overhead entertainment, customised music TV programming and communication functions which enable health club members to engage and make choices about their gym experience. 

Zoom will continue to handle all digital advertising opportunities on behalf of the leisure groups through both its national and regional sales teams. 

These sales teams can now offer their brand partners high impact advertising opportunities through over 4,000 screens in 700 locations.

To optimise reach and opportunities to view, Zooms’ screens are placed in the areas of highest dwell time within the health clubs owned by network members which also include Virgin Active, Fitness First and David Lloyd. 

The renewed contracts strengthen Zoom’s position with an extensive geographical reach for implementing major national multi-media campaigns, with the ability to blend digital advertising with ambient advertising and experiential activity. 

Zoom advertisers include BMW, O2, Adidas, Marks & Spencer and Colgate, along with other brands in the holiday, music and film sectors. 
PRODUCT NEWS
fibodo bolsters benefits and incentives offering with non-executive director appointment
fibodo, has appointed Brian Dunne as a non-executive director to its board, as it looks to increase distribution of its products within the benefits and incentives sectors.
ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
FORA works with Power Plate to raise awareness of sitting disease through movement and vibration
With office workers spending over eight hours per day sitting at their desks, and one in six affected by mental health issues every year, it is no surprise that businesses are looking to introduce ‘wellness’ to the workplace
Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Iyashi Dôme: the original Japanese sauna
In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing.
Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Life Fitness launches on-demand workout library for cardio equipment
Fitness equipment manufacturer Life Fitness has launched Life Fitness On Demand, a digital library offering a wide range of fitness classes, exclusive to its range of touchscreen cardio equipment.
EXF Fitness successfully completes its fifth installation project for Third Space at new Islington club
Boutique Fitness equipment manufacturer, EXF Fitness, has recently completed its fifth installation project for luxury health group, Third Space.
New Rotator Shields rehabilitate rotator cuff muscles
Personal trainer Alex Klein has partnered with lawyer and entrepreneur Raj Umayavan Yadhunanthanan to create the Rotators Shield, a weighted plate that is designed to rehabilitate the rotator cuff muscles
Tribe Sports launches line of sustainable running apparel
Tribe Sports, a UK-based running apparel company, has launched its Core range, a collection of high-performance running attire made from up to 90 per cent recycled materials.
Auster training system combines functional training and gymnastic exercise
Auster, a supplier of premium bodyweight training equipment, has launched a new functional training system that combines dynamic resistance training with gymnastic exercise and traditional suspension training.
Gerflor completes major fit-out at Axholme North Leisure Centre
Sports flooring specialist Gerflor has completed a major fit-out at the new Axholme North Leisure Centre in the Isle of Axholme, North Lincolnshire.
+ More products   
 
COMPANY PROFILES
MiE FitQuest

FitQuest brings full bio-mechanical lab technology to the fitness facility. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone - How to use the MZ-Bodyscan
The Best Product for the Best Clubs Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02-03 Mar 2020

Quality in Wellness and Spa

IHK Potsdam, Potsdam, Germany
03-05 Mar 2020

The Professional Kitchen Show

ExCel, London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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