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NEWS
United Fitness Brands tells HCM it's moving into franchising
POSTED 10 Jul 2024 . BY Kath Hudson
United Fitness Brands will be franchising Triyoga Credit: United Fitness Brands
United Fitness Brands will launch as a franchise business this August
Former CEO, Richard North, is heading up the rollout
UK is the first target with intentions for 150 globally in five years
Malcolm Armstrong has taken over as CEO
As United Fitness Brands gears up to launch its fifth Reformcore location at Battersea Power Station this month, the multi-brand boutique operator has told HCM it's moving into franchising.

Richard North, formerly CEO, has moved roles to head up global franchise growth.

Malcolm Armstrong took up the role of CEO of United Fitness Brands in May. He joined the company as chief operating officer in March this year, after seven years with Virgin Active.

North has a background in franchising: helping to grow the Anytime Fitness estate, was European head of franchise for grocery brand, Getir, and launched franchised skincarare brand, Skinsmiths, opening nine clinics in seven months.

In an upcoming edition of HCM North says Barrecorre, Reformcore and Triyoga will be the first of the company's brands to be franchised, with Kobox and Boom Cycle following in phase two. “We intend to actively discuss the opportunity from August this year and people will be able to enquire via our website,” he says.

The UK commuter belt will be the first target, but there are ambitions to open 150 sites globally in the next five years.

Franchising is now a significant part of the sector, with many corporate health club operators planning to use the model to drive expansion.
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Jobs    News   Products   Magazine
NEWS
United Fitness Brands tells HCM it's moving into franchising
POSTED 10 Jul 2024 . BY Kath Hudson
United Fitness Brands will be franchising Triyoga Credit: United Fitness Brands
United Fitness Brands will launch as a franchise business this August
Former CEO, Richard North, is heading up the rollout
UK is the first target with intentions for 150 globally in five years
Malcolm Armstrong has taken over as CEO
As United Fitness Brands gears up to launch its fifth Reformcore location at Battersea Power Station this month, the multi-brand boutique operator has told HCM it's moving into franchising.

Richard North, formerly CEO, has moved roles to head up global franchise growth.

Malcolm Armstrong took up the role of CEO of United Fitness Brands in May. He joined the company as chief operating officer in March this year, after seven years with Virgin Active.

North has a background in franchising: helping to grow the Anytime Fitness estate, was European head of franchise for grocery brand, Getir, and launched franchised skincarare brand, Skinsmiths, opening nine clinics in seven months.

In an upcoming edition of HCM North says Barrecorre, Reformcore and Triyoga will be the first of the company's brands to be franchised, with Kobox and Boom Cycle following in phase two. “We intend to actively discuss the opportunity from August this year and people will be able to enquire via our website,” he says.

The UK commuter belt will be the first target, but there are ambitions to open 150 sites globally in the next five years.

Franchising is now a significant part of the sector, with many corporate health club operators planning to use the model to drive expansion.
RELATED STORIES
FEATURE: Insight: Finding stability


The London Boutique Studio Report 2023 from Leisure DB examines how the sector has emerged from the pandemic, as David Minton reports
MORE NEWS
All systems go for GoJoe app with Les Mills partnership, investment and campaigns
Employee wellness app GoJoe has teamed up with Les Mills for a major new content offering, giving access to hundreds of new workouts.
Gymbox partners with Raza Sana to transform lives through fitness
Gymbox has partnered with Haringey Council and not-for-profit organisation, Raza Sana, to give opportunities to those living in disadvantaged communities.
Sport for Confidence gets national recognition for pioneering work breaking down barriers to physical activity
Sport for Confidence CIC has received a national award for its pioneering work hardwiring occupational therapy driven services into community sport and leisure settings.
Mindbody adds bespoke insurance to its list of offerings
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through its platform.
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THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession. [more...]
+ More featured suppliers  
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Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
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28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

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©Cybertrek 2024

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