Early bird
tickets
available now!
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Total Fitness to launch purpose-built Women’s Gym
POSTED 13 Jun 2024 . BY Kath Hudson
Staff at Women's Gym have been trained in female health Credit: Total Fitness
Second Total Fitness Women’s Gym will open late summer
The Wilmslow club will be a 4,500sq ft purpose-built site
It follows the successful launch of Whitefield in January
The gym is designed to empower females on their health and fitness journeys
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built Women’s Gym in Wilmslow.

The concept has been trialled using an area of the Whitefield club that was converted to the Women’s Gym, but the second site will be purpose built. The new 4,500sq ft club will include cardio machines, a strength training area, group classes and a recovery area.

Kerry Curtis, brand development director at Total Fitness, says the company is responding to consumer needs: “We’ve witnessed an increase in demand for women’s-only gyms across our member base in recent years. Research has found that in the UK one in three women are not currently exercising due to low confidence and as many as two in five women are avoiding gyms due to concerns about intimidation or harassment. We must acknowledge these challenges and support more women to get the health and fitness they deserve.”

The concept was informed by a study of 3,800 women and 150 in-depth interviews, to find out about women’s attitudes towards fitness and current health club provision. Key learnings were taken on board, including ensuring the fitness space provides a seamless workout, caters for changing needs and removes feelings of intimidation.

Incorporating the findings into the design, Total Fitness has given members the choice of whether or not to work out with a mirror, access to equipment for differing abilities and prioritises comfort, natural light and privacy.

Staff training has also been enhanced, so fitness teams are empowered to guide women through all the key life stages. The range of educational content and digital workouts has also been extended.

Sophie Lawler, CEO at Total Fitness, says: “For most of my career and fitness journey, I have led with the thinking that we should focus on unisex approaches. That was to assume that sameness would empower. But, as I’ve learned in the later years of my career, leaning out of sameness and into the uniqueness of being a woman day to day, has been the key to feeling comfortable and increasing performance. Taking this into fitness spaces and listening to the needs of thousands of women has led me to understand that we should champion women’s gym spaces to honour fundamental differences too.”

“I understand and appreciate that not 100 per cent of women will want a dedicated space, and not everyone will empathise with that need. But for those who do, we are proud to be offering a space designed to build confidence and provide comfort while working out. This approach has been lacking across the sector, and we have been letting women down. We’re committed to solving this as best we can and for as long as our customers tell us to.”

ENDNOTE
Also responding to female-specific training requirements, in the Netherlands, Urban Gym Group has confirmed it will be rolling out its dedicated women’s zone Gaia to several of its Trainmore gyms.
RELATED STORIES
  Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ


Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
  FEATURE: Report: Support system


The ACE Summit looked at how health clubs can support women at all life stages
MORE NEWS
All systems go for GoJoe app with Les Mills partnership, investment and campaigns
Employee wellness app GoJoe has teamed up with Les Mills for a major new content offering, giving access to hundreds of new workouts.
Gymbox partners with Raza Sana to transform lives through fitness
Gymbox has partnered with Haringey Council and not-for-profit organisation, Raza Sana, to give opportunities to those living in disadvantaged communities.
Sport for Confidence gets national recognition for pioneering work breaking down barriers to physical activity
Sport for Confidence CIC has received a national award for its pioneering work hardwiring occupational therapy driven services into community sport and leisure settings.
Mindbody adds bespoke insurance to its list of offerings
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through its platform.
+ More news   
LATEST JOBS
Health and Fitness Instructor
Bolton Arena
Salary: £Competitive + pension + benefits
Job location: Bolton, Greater Manchester , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space. [more...]

THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession. [more...]
+ More featured suppliers  
COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
Physical

Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Total Fitness to launch purpose-built Women’s Gym
POSTED 13 Jun 2024 . BY Kath Hudson
Staff at Women's Gym have been trained in female health Credit: Total Fitness
Second Total Fitness Women’s Gym will open late summer
The Wilmslow club will be a 4,500sq ft purpose-built site
It follows the successful launch of Whitefield in January
The gym is designed to empower females on their health and fitness journeys
Following the success of its first site in Whitefield, Total Fitness is launching a purpose-built Women’s Gym in Wilmslow.

The concept has been trialled using an area of the Whitefield club that was converted to the Women’s Gym, but the second site will be purpose built. The new 4,500sq ft club will include cardio machines, a strength training area, group classes and a recovery area.

Kerry Curtis, brand development director at Total Fitness, says the company is responding to consumer needs: “We’ve witnessed an increase in demand for women’s-only gyms across our member base in recent years. Research has found that in the UK one in three women are not currently exercising due to low confidence and as many as two in five women are avoiding gyms due to concerns about intimidation or harassment. We must acknowledge these challenges and support more women to get the health and fitness they deserve.”

The concept was informed by a study of 3,800 women and 150 in-depth interviews, to find out about women’s attitudes towards fitness and current health club provision. Key learnings were taken on board, including ensuring the fitness space provides a seamless workout, caters for changing needs and removes feelings of intimidation.

Incorporating the findings into the design, Total Fitness has given members the choice of whether or not to work out with a mirror, access to equipment for differing abilities and prioritises comfort, natural light and privacy.

Staff training has also been enhanced, so fitness teams are empowered to guide women through all the key life stages. The range of educational content and digital workouts has also been extended.

Sophie Lawler, CEO at Total Fitness, says: “For most of my career and fitness journey, I have led with the thinking that we should focus on unisex approaches. That was to assume that sameness would empower. But, as I’ve learned in the later years of my career, leaning out of sameness and into the uniqueness of being a woman day to day, has been the key to feeling comfortable and increasing performance. Taking this into fitness spaces and listening to the needs of thousands of women has led me to understand that we should champion women’s gym spaces to honour fundamental differences too.”

“I understand and appreciate that not 100 per cent of women will want a dedicated space, and not everyone will empathise with that need. But for those who do, we are proud to be offering a space designed to build confidence and provide comfort while working out. This approach has been lacking across the sector, and we have been letting women down. We’re committed to solving this as best we can and for as long as our customers tell us to.”

ENDNOTE
Also responding to female-specific training requirements, in the Netherlands, Urban Gym Group has confirmed it will be rolling out its dedicated women’s zone Gaia to several of its Trainmore gyms.
RELATED STORIES
Baz Moffat gets 'sweat equity' backing from Priya Oberoi to drive the growth of The Well HQ


Women’s health specialist, The Well HQ, has secured 'sweat equity' backing from Priya Oberoi, founder of venture capitalists, Goddess Gaia Ventures, who will take on a senior advisory role with the business.
FEATURE: Report: Support system


The ACE Summit looked at how health clubs can support women at all life stages
MORE NEWS
All systems go for GoJoe app with Les Mills partnership, investment and campaigns
Employee wellness app GoJoe has teamed up with Les Mills for a major new content offering, giving access to hundreds of new workouts.
Gymbox partners with Raza Sana to transform lives through fitness
Gymbox has partnered with Haringey Council and not-for-profit organisation, Raza Sana, to give opportunities to those living in disadvantaged communities.
Sport for Confidence gets national recognition for pioneering work breaking down barriers to physical activity
Sport for Confidence CIC has received a national award for its pioneering work hardwiring occupational therapy driven services into community sport and leisure settings.
Mindbody adds bespoke insurance to its list of offerings
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through its platform.
LifeFit Group is rolling out Club Pilates across Germany, ahead of Austria and the Netherlands
After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, LifeFit Group reports that it's accelerating the rollout of the brand, as master franchisor for Germany, Austria and the Netherlands.
Rugby legend Jonny Wilkinson joins the speaker lineup at the HCM Summit to share insights into his journey to health and wellbeing
Rugby legend, Jonny Wilkinson has been announced as a keynote speaker for the HCM Summit on 24 October in London.
+ More news   
 
FEATURED SUPPLIERS

Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space. [more...]

THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession. [more...]
+ More featured suppliers  
COMPANY PROFILES
PSLT Ltd

PSLT Fitness Solutions manufacture, remanufacture and buy back commercial gym equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS