Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs   News   Features   Products   Magazine      Advertise  
NEWS
Nike and UK Active publish blueprint for scaling the Open Doors kids' holiday fitness scheme
POSTED 16 Nov 2022 . BY Frances Marcellin
737 young people participated in this year's Open Doors, up 37 per cent on last year Credit: UK Active

Credit: UK Active
We must not accept holiday hunger and physical inactivity as the reality for children growing up in the UK today
– Huw Edwards, CEO of UK Active
UK Active and Nike have issued an impact report for the 2022 Open Doors scheme
It hosted 737 participants in 12 schools, up 37 percent from 2021 demonstrating its potential to scale across the UK
Average age was ten years old with 63 per cent eligible for free school meals
An Open Doors blueprint has been released by UK Active and Nike to help schools open up and keep young people active during the holidays
UK Active and Nike have released an impact report for the 2022 Open Doors programme, proving it's a scalable model that could help keep thousands of children active during school holidays.

Designed to remove the typical socioeconomic barriers to holiday activities, this year the Open Doors programme was attended by 737 children across 12 schools and sites in London, Birmingham, Manchester and Liverpool. This is up 37 per cent on last year when 535 children took part in the scheme in ten city-based schools in London and Birmingham, UK.

Schools and their sports facilities are chosen as sites for the Open Doors programmes as they provide a safe, familiar and accessible environment for the children. This model forms part of UK Active’s Schools-as-community-hubs policy which transforms sports and education sites – which represent 39 per cent of all community sports facilities in England – into activity hubs for children. Without the initiative, these facilities would normally be closed during school holidays.

An Open Doors Blueprint, which offers a universal model for opening up sports facilities in every community, has been created by Nike and UK Active to support the scalable nature of the scheme.

“The feedback we have received from children and young people who joined Open Doors this summer is testament to the incredible power of this model, and the inspirational efforts of the coaches and activity providers,” said Huw Edwards, CEO of UK Active. “Supporting the physical and mental health of our youngest citizens will be vital for reducing the nation’s health inequalities and, as such, should be recognised as a key part of the government’s ambitions for levelling up.

“We must not accept holiday hunger and physical inactivity as the reality for children growing up in the UK today, so we are calling on central and local government to help realise the potential of the Open Doors model to support millions more children.”

Dan Burrows, Nike’s senior director of social and community impact, EMEA, said: “The growth of the Open Doors programme is positive news in our mission to increase access to sport and play for all.

“Open Doors helps to remove the barriers that prevent so many from staying active during the holidays and provide them with inclusive and safe spaces to play and connect with their peers. Next year we want to help even more kids to recognise and achieve their full potential through sport and play.”

The report shows that 63 per cent of participants were eligible for free school meals and that the average age was 10-years-old, with the gender split at 64.4 per cent boys and 35.6 per cent girls. In terms of demographic data, 34 per cent were white or white British; 25 per cent Asian or Asian British; 17 per cent black or black British; 7 per cent were mixed; and 15 per cent registered as other.

Figures from Sport England’s latest Active Lives Children and Young People Survey, covering the academic year for 2020-21, showed that low affluence families are least likely to be active and that only 36 per cent of black and 39 per cent of Asian children are active compared to 48 per cent of white British children. Team sports are the most popular activity of 11-16-year-olds. These come in second for 7-11-year-olds who prefer active play and informal activities.

UK Active research has also found that many children lose fitness rapidly during school holidays due to a lack of exercise.

Sport and activities for this year’s Open Doors were provided by partners such as the Rio Ferdinand Foundation, Tanzii TV, Aspire, Liverpool FC Foundation and Bloomsbury Football. Nike athlete and Iron Man competitor John McAvoy championed the programme throughout the summer. McAvoy is an inspirational role model for young people who transformed his life from convicted robber to professional athlete through the power of sport, initially by breaking world records for indoor rowing from prison on a Concept2 machine.

“It’s clear from this report that Open Doors has helped to bring fun and movement to hundreds of children and young people who otherwise could have been isolated, inactive and hungry over the summer break,” said McAvoy. “We’re so proud of the growth of this programme and I truly believe that with the support of brilliant local activity providers, schools and partners, we can grow Open Doors and help transform the lives of many more children and young people.

“With the right support, we can unlock school facilities across the UK and bring the power of sport and physical activity to young people in every community, no matter what their background or ability.”

RELATED STORIES
  UK politicians kick off Parliamentary exercise challenge, inspired by US Congress


Members of Parliament in the UK and their teams are taking part in a physical activity challenge hosted by UK Active and Myzone between 2 and 30 November.
  Millions take part in National Fitness Day to celebrate the power of exercise


Operators across the physical activity sector open up to the public today offering free sessions and activities in celebration of National Fitness Day, an initiative organised by industry body, UK Active.
  UK Active and Nike’s Open Doors in school holiday programme aims to keep kids active and away from food poverty


UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children and young people with the opportunity to connect, be active, eat well and have fun at twelve selected schools across London, Birmingham, Manchester and Liverpool during the summer holidays.
MORE NEWS
Missed FIBO? Catch up with the HCM roundup
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, distributing a special FIBO edition of HCM in support of the event as its global media partner.
Andy King launches The Conveners podcast to champion the pivot to wellbeing
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, called The Conveners, and hosted by chair of GM Active and director of Miova, Andy King with industry veteran, John Oxley, as a guest presenter.
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
+ More news   

FEATURED SUPPLIERS

Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US. [more...]

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers  
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get HCM digital magazine and ezines FREE
Sign up here ▸
Jobs    News   Products   Magazine
NEWS
Nike and UK Active publish blueprint for scaling the Open Doors kids' holiday fitness scheme
POSTED 16 Nov 2022 . BY Frances Marcellin
737 young people participated in this year's Open Doors, up 37 per cent on last year Credit: UK Active
Credit: UK Active
We must not accept holiday hunger and physical inactivity as the reality for children growing up in the UK today
– Huw Edwards, CEO of UK Active
UK Active and Nike have issued an impact report for the 2022 Open Doors scheme
It hosted 737 participants in 12 schools, up 37 percent from 2021 demonstrating its potential to scale across the UK
Average age was ten years old with 63 per cent eligible for free school meals
An Open Doors blueprint has been released by UK Active and Nike to help schools open up and keep young people active during the holidays
UK Active and Nike have released an impact report for the 2022 Open Doors programme, proving it's a scalable model that could help keep thousands of children active during school holidays.

Designed to remove the typical socioeconomic barriers to holiday activities, this year the Open Doors programme was attended by 737 children across 12 schools and sites in London, Birmingham, Manchester and Liverpool. This is up 37 per cent on last year when 535 children took part in the scheme in ten city-based schools in London and Birmingham, UK.

Schools and their sports facilities are chosen as sites for the Open Doors programmes as they provide a safe, familiar and accessible environment for the children. This model forms part of UK Active’s Schools-as-community-hubs policy which transforms sports and education sites – which represent 39 per cent of all community sports facilities in England – into activity hubs for children. Without the initiative, these facilities would normally be closed during school holidays.

An Open Doors Blueprint, which offers a universal model for opening up sports facilities in every community, has been created by Nike and UK Active to support the scalable nature of the scheme.

“The feedback we have received from children and young people who joined Open Doors this summer is testament to the incredible power of this model, and the inspirational efforts of the coaches and activity providers,” said Huw Edwards, CEO of UK Active. “Supporting the physical and mental health of our youngest citizens will be vital for reducing the nation’s health inequalities and, as such, should be recognised as a key part of the government’s ambitions for levelling up.

“We must not accept holiday hunger and physical inactivity as the reality for children growing up in the UK today, so we are calling on central and local government to help realise the potential of the Open Doors model to support millions more children.”

Dan Burrows, Nike’s senior director of social and community impact, EMEA, said: “The growth of the Open Doors programme is positive news in our mission to increase access to sport and play for all.

“Open Doors helps to remove the barriers that prevent so many from staying active during the holidays and provide them with inclusive and safe spaces to play and connect with their peers. Next year we want to help even more kids to recognise and achieve their full potential through sport and play.”

The report shows that 63 per cent of participants were eligible for free school meals and that the average age was 10-years-old, with the gender split at 64.4 per cent boys and 35.6 per cent girls. In terms of demographic data, 34 per cent were white or white British; 25 per cent Asian or Asian British; 17 per cent black or black British; 7 per cent were mixed; and 15 per cent registered as other.

Figures from Sport England’s latest Active Lives Children and Young People Survey, covering the academic year for 2020-21, showed that low affluence families are least likely to be active and that only 36 per cent of black and 39 per cent of Asian children are active compared to 48 per cent of white British children. Team sports are the most popular activity of 11-16-year-olds. These come in second for 7-11-year-olds who prefer active play and informal activities.

UK Active research has also found that many children lose fitness rapidly during school holidays due to a lack of exercise.

Sport and activities for this year’s Open Doors were provided by partners such as the Rio Ferdinand Foundation, Tanzii TV, Aspire, Liverpool FC Foundation and Bloomsbury Football. Nike athlete and Iron Man competitor John McAvoy championed the programme throughout the summer. McAvoy is an inspirational role model for young people who transformed his life from convicted robber to professional athlete through the power of sport, initially by breaking world records for indoor rowing from prison on a Concept2 machine.

“It’s clear from this report that Open Doors has helped to bring fun and movement to hundreds of children and young people who otherwise could have been isolated, inactive and hungry over the summer break,” said McAvoy. “We’re so proud of the growth of this programme and I truly believe that with the support of brilliant local activity providers, schools and partners, we can grow Open Doors and help transform the lives of many more children and young people.

“With the right support, we can unlock school facilities across the UK and bring the power of sport and physical activity to young people in every community, no matter what their background or ability.”

RELATED STORIES
UK politicians kick off Parliamentary exercise challenge, inspired by US Congress


Members of Parliament in the UK and their teams are taking part in a physical activity challenge hosted by UK Active and Myzone between 2 and 30 November.
Millions take part in National Fitness Day to celebrate the power of exercise


Operators across the physical activity sector open up to the public today offering free sessions and activities in celebration of National Fitness Day, an initiative organised by industry body, UK Active.
UK Active and Nike’s Open Doors in school holiday programme aims to keep kids active and away from food poverty


UK Active and Nike have launched the 2022 Open Doors programme. The scheme provides children and young people with the opportunity to connect, be active, eat well and have fun at twelve selected schools across London, Birmingham, Manchester and Liverpool during the summer holidays.
MORE NEWS
Missed FIBO? Catch up with the HCM roundup
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, distributing a special FIBO edition of HCM in support of the event as its global media partner.
Andy King launches The Conveners podcast to champion the pivot to wellbeing
The fitness sector’s pivot to active wellbeing is being discussed in a new weekly podcast, called The Conveners, and hosted by chair of GM Active and director of Miova, Andy King with industry veteran, John Oxley, as a guest presenter.
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
+ More news   
 
FEATURED SUPPLIERS

Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US. [more...]

Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs. [more...]
+ More featured suppliers  
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS