POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
NEWS
New Athlo app will enable consumers to resell classes and gym memberships
POSTED 23 Sep 2022 . BY Frances Marcellin
Athlo is an on-demand marketplace allowing gym members to sell their unused memberships or classes for up to 90 per cent of the value Credit: UNSPLASH/ANASTASE MARAGOS

Credit: Athlo
Our solution gives members more flexibility to get the most out of their membership, and ultimately helps gym providers to better retain their member base
– Matthew Mansell, founder of Athlo
New Athlo app allows consumers to sell their unused classes in London boutiques
The app will soon also enable health club members to resell their memberships
Revenue generated is shared between the consumer, the operator and Athlo
Founder Matthew Mansell has sights set on international expansion
Athlo, an app enabling consumers to sell unwanted classes has soft-launched in the UK. The platform was founded by Matthew Mansell to help consumers avoid wasting unwanted class slots and to enable operators to take an additional slice of revenue from classes they've already sold.

Initially, Athlo’s registered users are only able to purchase unwanted classes from London boutiques – already on board are operators such as BXR, More Yoga, Milo and the Bull and the Altitude Training Centre – but as the app grows, other services and geographies will come on stream.

Classes are promoted for sale via the app, with the proceeds being split between the operator, the consumer who originally bought the class and Athlo. The split is determined by an algorithm based on pre-agreed fixed rates.

The company intends to also target larger gym operators and an upcoming evolution of the app will see gym memberships also being resold on the same basis, effectively enabling operators to 'sell' the same membership twice – once to the original holder of the membership and again to another user in exchange for a cut of the fee paid.

Operators will choose how memberships are resold, so resale could be on a temporary basis for a set number of days, weeks or months, or it could be permanent.

The permanent membership transfer option would see a lower yield for the operator than if the purchaser took out new membership, but would turn gym leavers into an unpaid sales force, enabling operators to retain some of the value of the membership.

Operators will also be able to control which of their membership types includes the power to re-sell membership, enabling them to make this a benefit for more expensive membership packages, for example.

Under membership resale agreements, the revenues generated will be split between the member, the operator and Athlo.

Athlo will validate the temporary or permanent transfer of a membership via an API call on the operator's membership database.

“One of the main reasons people give up their gym membership is because they're not using it enough and don’t see it as value for money,” said Mansell. “We're building a platform which will give members the flexibility to get the most out of their membership and ultimately helps operators to better retain their members and gain a secondary revenue stream.

“From an operator’s perspective, their members list their membership or classes for resale and Athlo then handles the entire process,” explains Mansell. “Transactions show in the operators’ booking system, while they'll also be provided with their own Athlo dashboard, where they can review and manage all Athlo transactions.”

“Athlo’s offering will give existing members more freedom to use their membership in a way that suits their lifestyle," said Alex Nicholl, director at BXR – an early adopter of Athlo. "From early conversations with the Athlo team we could really see how the platform would add value."

If larger operators are to adopt Athlo, it would require many of them to change their terms and conditions, which currently prohibit more than one person from using a membership and the transfer of memberships.
Athlo's users can rent out their gym membership when they're not using it Credit: Athlo
MORE NEWS
Educational charity NCFE acquires Active IQ from Ascend Learning
Active IQ has been acquired by educational charity NCFE from its parent company, US-based Ascend Learning.
l’Orange Bleue to launch 450 new gyms and day spas in next five years
José Nercellas, CEO of l’Orange Bleue, is planning to open 450 new European gyms and day spas over the next five years to make an 850-strong network.
Fit tech – 10 of the best Black Friday deals
Black Friday, which falls on 25 November, will be one of the busiest retail days of 2022, marking the start of this year’s Christmas shopping season. Now extending into ‘cyber week’ and finishing on Cyber Monday, it's a time when shops and companies offer significant discounts on their products.
Exercise should be considered a core treatment for arthritis
Exercise should be considered as a core treatment for those suffering from arthritis caused by wear-and-tear.
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Middlesbrough
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Wembley, London
Gym Manager
Pioneer Wilton Centre
Salary: unlimited earnings
Job location: Wilton Centre, Redcar , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Salt Ayre boosts membership and becomes a flagship Matrix Fitness site after full refurb
Salt Ayre Leisure Centre, run by Lancaster City Council, has received two brand new training areas for members – a gym and a Training Zone – following a full refurbishment. Doors reopened to the public in September 2022. [more...]

HydroMassage introduces 2 new innovative products; becomes WellnessSpace Brands
HydroMassage is now WellnessSpace Brands, featuring a suite of three wellness and recovery experiences. Joining the HydroMassage Beds and Lounges are two new, innovative amenities which in combination or individually helps to increase club revenues and provide physical recovery and mental wellness solutions for members. [more...]
+ More featured suppliers  
COMPANY PROFILES
Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
Croner

Our HR, employment law, health & safety, and pay & reward services free employers from admin, reduce [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

29-30 Nov 2022

International Wellness Tourism Conference

Eden Roc, Cap Cana and Melia Punta Cana Beach, Punta Cana, Dominican Republic
29-30 Nov 2022

World Halotherapy Global Symposium

Virtual, United Kingdom
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
New Athlo app will enable consumers to resell classes and gym memberships
POSTED 23 Sep 2022 . BY Frances Marcellin
Athlo is an on-demand marketplace allowing gym members to sell their unused memberships or classes for up to 90 per cent of the value Credit: UNSPLASH/ANASTASE MARAGOS
Credit: Athlo
Our solution gives members more flexibility to get the most out of their membership, and ultimately helps gym providers to better retain their member base
– Matthew Mansell, founder of Athlo
New Athlo app allows consumers to sell their unused classes in London boutiques
The app will soon also enable health club members to resell their memberships
Revenue generated is shared between the consumer, the operator and Athlo
Founder Matthew Mansell has sights set on international expansion
Athlo, an app enabling consumers to sell unwanted classes has soft-launched in the UK. The platform was founded by Matthew Mansell to help consumers avoid wasting unwanted class slots and to enable operators to take an additional slice of revenue from classes they've already sold.

Initially, Athlo’s registered users are only able to purchase unwanted classes from London boutiques – already on board are operators such as BXR, More Yoga, Milo and the Bull and the Altitude Training Centre – but as the app grows, other services and geographies will come on stream.

Classes are promoted for sale via the app, with the proceeds being split between the operator, the consumer who originally bought the class and Athlo. The split is determined by an algorithm based on pre-agreed fixed rates.

The company intends to also target larger gym operators and an upcoming evolution of the app will see gym memberships also being resold on the same basis, effectively enabling operators to 'sell' the same membership twice – once to the original holder of the membership and again to another user in exchange for a cut of the fee paid.

Operators will choose how memberships are resold, so resale could be on a temporary basis for a set number of days, weeks or months, or it could be permanent.

The permanent membership transfer option would see a lower yield for the operator than if the purchaser took out new membership, but would turn gym leavers into an unpaid sales force, enabling operators to retain some of the value of the membership.

Operators will also be able to control which of their membership types includes the power to re-sell membership, enabling them to make this a benefit for more expensive membership packages, for example.

Under membership resale agreements, the revenues generated will be split between the member, the operator and Athlo.

Athlo will validate the temporary or permanent transfer of a membership via an API call on the operator's membership database.

“One of the main reasons people give up their gym membership is because they're not using it enough and don’t see it as value for money,” said Mansell. “We're building a platform which will give members the flexibility to get the most out of their membership and ultimately helps operators to better retain their members and gain a secondary revenue stream.

“From an operator’s perspective, their members list their membership or classes for resale and Athlo then handles the entire process,” explains Mansell. “Transactions show in the operators’ booking system, while they'll also be provided with their own Athlo dashboard, where they can review and manage all Athlo transactions.”

“Athlo’s offering will give existing members more freedom to use their membership in a way that suits their lifestyle," said Alex Nicholl, director at BXR – an early adopter of Athlo. "From early conversations with the Athlo team we could really see how the platform would add value."

If larger operators are to adopt Athlo, it would require many of them to change their terms and conditions, which currently prohibit more than one person from using a membership and the transfer of memberships.
Athlo's users can rent out their gym membership when they're not using it Credit: Athlo
MORE NEWS
Educational charity NCFE acquires Active IQ from Ascend Learning
Active IQ has been acquired by educational charity NCFE from its parent company, US-based Ascend Learning.
l’Orange Bleue to launch 450 new gyms and day spas in next five years
José Nercellas, CEO of l’Orange Bleue, is planning to open 450 new European gyms and day spas over the next five years to make an 850-strong network.
Fit tech – 10 of the best Black Friday deals
Black Friday, which falls on 25 November, will be one of the busiest retail days of 2022, marking the start of this year’s Christmas shopping season. Now extending into ‘cyber week’ and finishing on Cyber Monday, it's a time when shops and companies offer significant discounts on their products.
Exercise should be considered a core treatment for arthritis
Exercise should be considered as a core treatment for those suffering from arthritis caused by wear-and-tear.
UK fitness industry fights for continuation of government energy support from April 2023
A number of the UK's local authorities and their leisure management partners are in crisis due to rising energy costs, with around 40 per cent saying leisure centres and swimming pools will be closed or services reduced before March 2023 unless they receive immediate confirmation of additional grants from the government.
Trib3’s Kevin Yates named as an Entrepreneur of the Year at Great British Entrepreneur Awards
Kevin Yates, founder and CEO of Trib3 has been awarded Entrepreneur of the Year in the Great British Entrepreneur Awards. He joined eight other winners in the health and beauty section, which includes the fitness industry.
+ More news   
 
FEATURED SUPPLIERS

Salt Ayre boosts membership and becomes a flagship Matrix Fitness site after full refurb
Salt Ayre Leisure Centre, run by Lancaster City Council, has received two brand new training areas for members – a gym and a Training Zone – following a full refurbishment. Doors reopened to the public in September 2022. [more...]

HydroMassage introduces 2 new innovative products; becomes WellnessSpace Brands
HydroMassage is now WellnessSpace Brands, featuring a suite of three wellness and recovery experiences. Joining the HydroMassage Beds and Lounges are two new, innovative amenities which in combination or individually helps to increase club revenues and provide physical recovery and mental wellness solutions for members. [more...]
+ More featured suppliers  
COMPANY PROFILES
Everyone Active

Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Ev [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

29-30 Nov 2022

International Wellness Tourism Conference

Eden Roc, Cap Cana and Melia Punta Cana Beach, Punta Cana, Dominican Republic
29-30 Nov 2022

World Halotherapy Global Symposium

Virtual, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS