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Peloton launches connected rower
POSTED 20 Sep 2022 . BY Frances Marcellin
Peloton's new rower is available for pre-order with delivery planned for December Credit: Peloton
US-based consumers can now order Peleton’s new rower
Delivery is for December – users can also sign up for a 30-day trial
Features include real-time form feedback, personalised pace targets and member leaderboard
Peloton will be competing for market share with the likes of Hydrow, Ergatta and Nordic Track
Peloton has opened pre-orders in the US for its new connected rowing machine. Consumers can reserve a rower for delivery in December and have the option to test it in a 30-day commitment-free trial.

Offering a low impact cardio and strength workout, Peloton claims that it has been designed to work 86 per cent of muscles in a 15-minute session. Users will be able to choose from thousands of classes in Peloton’s library and participate in training programmes and challenges.

“We've continuously challenged ourselves to create new, differentiated products and experiences for our members and Peloton Row is the latest example," said Tom Cortese, Peloton's co-founder and chief product officer. “I'm proud of the work we've done to enter the rowing category. Peloton Row will introduce more people to this incredibly efficient and effective discipline and keep them motivated no matter where they are on their fitness journey.”

Feature highlights include real-time form feedback to help users position themselves correctly during a workout; development-supporting metrics; customisable pace targets, member leaderboard and a quiet mechanism. There is also a 24” swivel screen to facilitate a smooth transition between working out on the rower and mat-based strength work. The 238cm-long (7’10”), 70kg (156.5lb) rower can also be stored vertically, but the wall fixture comes at an extra cost.

Peloton Row will be hustling for market share with the likes of connected rower Hydrow, which has been dubbed the Peloton of rowers. The company recently launched the Hydrow Wave, a lighter version of the original rower, both in weight and cost. Priced at US$1,495 it is US$1,000 cheaper than Hydrow's original rowing machine, which sells for US$2,495. Peloton’s lowest price offer for its rower starts at almost US$700 more at US3,195 with the top package increasing to US$3,570. This includes a row mat, workout mat, sports bottle, dumbbells, heart rate band, yoga block and yoga strap.

A membership is required to access all options, which costs US$44 per month. Other competitors include the gamified Ergatta Rower and Nordic Track’s RW900.

Peloton and Hydrow are among a number of fit tech businesses that have recently announced restructures as the sector adjusts to post-lockdown demand levrls and strives to move from its startup phase into profitability.
RELATED STORIES
  Peloton becomes the latest pandemic boomtime business to announce restructuring, as out-of-home fitness bounces back


Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail operations as part of efforts to turn around the decline in its business.
  Peloton stops making its own products – outsources manufacturing to Rexon


Peloton has announced that it will exit all owned manufacturing operations, cease making its own products and instead expand its partnership with Taiwan-based manufacturer Rexon.
  Peloton jumps into strength training with AI-assisted Peloton Guide


Cardio giant Peloton has launched its first home strength-training product.
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Jobs    News   Products   Magazine
NEWS
Peloton launches connected rower
POSTED 20 Sep 2022 . BY Frances Marcellin
Peloton's new rower is available for pre-order with delivery planned for December Credit: Peloton
US-based consumers can now order Peleton’s new rower
Delivery is for December – users can also sign up for a 30-day trial
Features include real-time form feedback, personalised pace targets and member leaderboard
Peloton will be competing for market share with the likes of Hydrow, Ergatta and Nordic Track
Peloton has opened pre-orders in the US for its new connected rowing machine. Consumers can reserve a rower for delivery in December and have the option to test it in a 30-day commitment-free trial.

Offering a low impact cardio and strength workout, Peloton claims that it has been designed to work 86 per cent of muscles in a 15-minute session. Users will be able to choose from thousands of classes in Peloton’s library and participate in training programmes and challenges.

“We've continuously challenged ourselves to create new, differentiated products and experiences for our members and Peloton Row is the latest example," said Tom Cortese, Peloton's co-founder and chief product officer. “I'm proud of the work we've done to enter the rowing category. Peloton Row will introduce more people to this incredibly efficient and effective discipline and keep them motivated no matter where they are on their fitness journey.”

Feature highlights include real-time form feedback to help users position themselves correctly during a workout; development-supporting metrics; customisable pace targets, member leaderboard and a quiet mechanism. There is also a 24” swivel screen to facilitate a smooth transition between working out on the rower and mat-based strength work. The 238cm-long (7’10”), 70kg (156.5lb) rower can also be stored vertically, but the wall fixture comes at an extra cost.

Peloton Row will be hustling for market share with the likes of connected rower Hydrow, which has been dubbed the Peloton of rowers. The company recently launched the Hydrow Wave, a lighter version of the original rower, both in weight and cost. Priced at US$1,495 it is US$1,000 cheaper than Hydrow's original rowing machine, which sells for US$2,495. Peloton’s lowest price offer for its rower starts at almost US$700 more at US3,195 with the top package increasing to US$3,570. This includes a row mat, workout mat, sports bottle, dumbbells, heart rate band, yoga block and yoga strap.

A membership is required to access all options, which costs US$44 per month. Other competitors include the gamified Ergatta Rower and Nordic Track’s RW900.

Peloton and Hydrow are among a number of fit tech businesses that have recently announced restructures as the sector adjusts to post-lockdown demand levrls and strives to move from its startup phase into profitability.
RELATED STORIES
Peloton becomes the latest pandemic boomtime business to announce restructuring, as out-of-home fitness bounces back


Peloton is set to axe around 800 jobs, increase the price of its equipment and close some of its retail operations as part of efforts to turn around the decline in its business.
Peloton stops making its own products – outsources manufacturing to Rexon


Peloton has announced that it will exit all owned manufacturing operations, cease making its own products and instead expand its partnership with Taiwan-based manufacturer Rexon.
Peloton jumps into strength training with AI-assisted Peloton Guide


Cardio giant Peloton has launched its first home strength-training product.
MORE NEWS
Elaine Jobson buys Jetts Fitness from FLG – announces expansion
Jetts Fitness Australia CEO, Elaine Jobson, has led an MBO to acquire the franchised Jetts Fitness business from parent company Fitness & Lifestyle Group (FLG).
Body Fit Training becomes the first Xponential Fitness brand to make a major move in the UK
Body Fit Training (BFT), an Xponential Fitness brand, has launched its first franchise in the UK. BFT opened the doors to its Leicester club on 24 September, ahead of further London-based franchises and a nationwide expansion.
Pure Gym founder Peter Roberts raises £5m to expand Gymfinity Kids
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How much money are you wasting by not tracking the cost of your gym equipment?
In order to support gyms and health clubs in this difficult economic climate, Orbit4 is helping operators by telling them the best time to trade in and buy new based on its intelligence-led data and tech. [more...]
+ More featured suppliers  
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EGYM is a global fitness technology leader, providing a network of fitness facility partners with in [more...]
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+ More catalogues  

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Technogym Biocircuit
Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Find out more...
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Ourense, Ourense, Spain
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