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Ultimate Performance gears up to launch franchise business as new gyms open in Washington DC and London
POSTED 28 Jun 2022 . BY Frances Marcellin
UP has just opened its 21st gym in Canary Wharf and will be launching in Washington DC soon Credit: Ultimate Performance

Credit: Ultimate Performance
Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients
– Founder and global CEO, Nick Mitchell
Private gym chain Ultimate Performance has launched a new club in Canary Wharf
Network will soon be 22 strong with additional Washington DC location opening next
Founder and CEO Nick Mitchell is gearing up to launch an UP franchising model
Clients buy blocks of time that provide PT training, science-based coaching and 150+ personal metrics analysis
Ultimate Performance (UP) – the private gym chain and PT business – has opened a new 4,700sq ft club in Canary Wharf’s new Wood Wharf neighbourhood.

The club is the company’s 21st launch, just ahead of another new property opening in the heart of Washington DC.

Like every gym in the network, the Canary Wharf site provides every member with customised one-on-one personal training as well as additional wellbeing guidance, including nutrition programmes, 24/7 support on diet adherence, stress management and sleep strategies.

Customers buy blocks of time rather than monthly access to the premises.

“Canary Wharf is one of Europe’s leading centres for finance, business and tech – I used to work in the City, so understand the stresses and pain points of working there,” says UP founder and global CEO, Nick Mitchell. “We know time is money. Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients.”

Mitchell, a barrister turned city banker turned personal trainer – which he describes as his “life’s passion” – founded UP in London in 2009. Since then, his personal training enterprise has grown into a 300-strong network of personal trainers that work all from UP's network of private gyms over the world, including Los Angeles, London, Washington DC, Hong Kong, Dubai, Singapore, Sydney, Amsterdam, Marbella and Mumbai.

Other UK locations include Liverpool, Leeds, Manchester and Cheshire.

While UP owns its entire estate of gyms, Mitchell revealed to HCM that the company is currently finalising plans to develop a franchising model. “We hope to be able to announce further details about opening up to franchisees imminently,” he said.

UP’s training programme matches one personal trainer to each client who will work almost exclusively with them throughout their training block.

“This includes 24/7 advice, outside their time working in the gym, on all aspects of their lifestyle,” said Mitchell. “All our clients, across the world, have access to all the holistic services UP offers. One example of that would be our tech team of 24 people. They see everything – every piece of data logged by a trainer relating to their client’s progress, weight, inflammation levels, hormone markers and so on – and that gives clients and trainers a level of accountability unmatched by anyone else.”

In terms of the standard of fitness tuition customers should expect, Mitchell says that only one applicant in every hundred makes the cut as a personal trainer and then a year’s training follows before they can become an official trainer on the gym floor.

“Our methods are built on science and proven, as we’ve helped more than 25,000 people achieve their fitness goals,” he said. “We build personalised, goal-focused programmes created with over 150+ data points – no-one else can match that. The eco-system at UP creates a culture and accountability that sets us apart from all other gyms.”

The new UP gym in Canary Wharf Credit: Ultimate Performance
UP's Canary Wharf club spans 4,700 square foot Credit: Ultimate Performance
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NEWS
Ultimate Performance gears up to launch franchise business as new gyms open in Washington DC and London
POSTED 28 Jun 2022 . BY Frances Marcellin
UP has just opened its 21st gym in Canary Wharf and will be launching in Washington DC soon Credit: Ultimate Performance
Credit: Ultimate Performance
Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients
– Founder and global CEO, Nick Mitchell
Private gym chain Ultimate Performance has launched a new club in Canary Wharf
Network will soon be 22 strong with additional Washington DC location opening next
Founder and CEO Nick Mitchell is gearing up to launch an UP franchising model
Clients buy blocks of time that provide PT training, science-based coaching and 150+ personal metrics analysis
Ultimate Performance (UP) – the private gym chain and PT business – has opened a new 4,700sq ft club in Canary Wharf’s new Wood Wharf neighbourhood.

The club is the company’s 21st launch, just ahead of another new property opening in the heart of Washington DC.

Like every gym in the network, the Canary Wharf site provides every member with customised one-on-one personal training as well as additional wellbeing guidance, including nutrition programmes, 24/7 support on diet adherence, stress management and sleep strategies.

Customers buy blocks of time rather than monthly access to the premises.

“Canary Wharf is one of Europe’s leading centres for finance, business and tech – I used to work in the City, so understand the stresses and pain points of working there,” says UP founder and global CEO, Nick Mitchell. “We know time is money. Our proven methods are honed to deliver world-class results, with just 2.7 hours per week of gym time for clients.”

Mitchell, a barrister turned city banker turned personal trainer – which he describes as his “life’s passion” – founded UP in London in 2009. Since then, his personal training enterprise has grown into a 300-strong network of personal trainers that work all from UP's network of private gyms over the world, including Los Angeles, London, Washington DC, Hong Kong, Dubai, Singapore, Sydney, Amsterdam, Marbella and Mumbai.

Other UK locations include Liverpool, Leeds, Manchester and Cheshire.

While UP owns its entire estate of gyms, Mitchell revealed to HCM that the company is currently finalising plans to develop a franchising model. “We hope to be able to announce further details about opening up to franchisees imminently,” he said.

UP’s training programme matches one personal trainer to each client who will work almost exclusively with them throughout their training block.

“This includes 24/7 advice, outside their time working in the gym, on all aspects of their lifestyle,” said Mitchell. “All our clients, across the world, have access to all the holistic services UP offers. One example of that would be our tech team of 24 people. They see everything – every piece of data logged by a trainer relating to their client’s progress, weight, inflammation levels, hormone markers and so on – and that gives clients and trainers a level of accountability unmatched by anyone else.”

In terms of the standard of fitness tuition customers should expect, Mitchell says that only one applicant in every hundred makes the cut as a personal trainer and then a year’s training follows before they can become an official trainer on the gym floor.

“Our methods are built on science and proven, as we’ve helped more than 25,000 people achieve their fitness goals,” he said. “We build personalised, goal-focused programmes created with over 150+ data points – no-one else can match that. The eco-system at UP creates a culture and accountability that sets us apart from all other gyms.”

The new UP gym in Canary Wharf Credit: Ultimate Performance
UP's Canary Wharf club spans 4,700 square foot Credit: Ultimate Performance
RELATED STORIES
PT studio operator Ultimate Performance reveals plans for three new sites


Personal training company Ultimate Performance has revealed plans to add three new clubs to its growing UK portfolio.
Personal training studio operator Ultimate Performance opens third London site


Personal training company Ultimate Performance has launched its third London gym in Kensington.
MORE NEWS
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Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take the operation of its leisure services back in-house when GLL’s contract ends in April 2024.
Ohm Fitness opens first EMS studio – plans 45 US locations over three years
Ohm Fitness, a new franchised fitness studio concept, has opened its first location in Scottsdale, Arizona.
Gym Group bullish about prospects – on track for £45m EBITDA in 2022
The Gym Group saw its membership grow by 10 per cent during the first six months of 2022 to 790,000, with revenues jumping to £84.2m – a 187 per cent increase on the first half of the COVID-19-affected 2021, giving an EBITDA of £17m.
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Losing weight, building strength, ageing in good health: whatever takes you to the fitness club, it needs to be addressed specifically. One size doesn’t simply fit all. Up until today. Find out more...
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