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1Rebel opens revamped Sweat It studio acquired out of liquidation
POSTED 26 Jun 2022 . BY Frances Marcellin
1Rebel's trainers will run Reshape classes in the new Covent Garden club Credit: 1Rebel

Credit: 1Rebel
We’re thrilled to be hitting such an exciting milestone with our tenth club
– James Balfour is co-founder of 1Rebel
1Rebel is opening a new studio in Covent Garden on Monday 22 June 2022
The club was formerly known as Sweat It, which 1Rebel bought from liquidators in February
The revamped London club will solely offer 1Rebel’s 45-minute Reshape classes
1Rebel continues to grow its international network in Australia and the Middle East
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June 2022).

Formerly the home of HIIT club Sweat It – which 1Rebel co-founder James Balfour bought from liquidators in February – it has since been refitted.

Located in London’s Covent Garden, the class schedule will focus on Reshape, one of five workouts – namely Rig, Reformer, Rumble and Ride – offered by the operator.

“We’re thrilled to be hitting such an exciting milestone with our tenth club, particularly as it’s in such an iconic area of London,” said Balfour. “The post-lockdown journey has been challenging, but our focus on the experience and providing more choice has allowed our Rebels to return and make fitness a priority. We’re excited to add Covent Garden to the mix to give them more options, while reaching new members.”

Positioned near the Royal Ballet School and near the main Covent Garden Piazza, members will find the studio on the lower-ground floor.

Reshape classes take 45 minutes and comprise quick-fire rounds of high-powered treadmill intervals, alongside dynamic weight sequences.

The new club comes hot on the heels of deal which saw Balfour pick up two Core Collective studios in High Street Kensington and St John’s Wood, London via a pre-pack administration, meaning 1Rebel now operates in ten different areas of the city: Oxford Circus, Hammersmith, Covent Garden, Holborn, Angel, Victoria, South Bank, Bayswater, Broadgate and St Mary Axe.

The brand is also expanding into international territory with both directly-owned clubs and via franchising, under the name of 1R in Australia and the Middle East.

1R will soon have two clubs operating in Melbourne, while one of two new clubs in Dubai will see the operator diversify into an open gym format for the first time.

All these operations are owned by the business, while 1R has franchised clubs in Israel and Saudi Arabia.
1Rebel's tenth London club is in Covent Garden Credit: 1Rebel
RELATED STORIES
  1Rebel snaps up Core Collective in pre-pack administration deal – reveals international growth plans


1Rebel has acquired two Core Collective clubs as part of a pre-pack administration deal, along with London studio Sweat It which it bought from liquidators in February.
  1Rebel launches Labs Studio concept for PTs


Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn.
  1Rebel pivots to open first local studio with new RIG workout concept


1Rebel, which has been partly dependent on commuter business in its central London locations, has pivoted to launch its first local studio in Hammersmith, west London.
  1Rebel enters Middle East with two club in Riyadh, Saudi Arabia


HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.
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Jobs    News   Products   Magazine
NEWS
1Rebel opens revamped Sweat It studio acquired out of liquidation
POSTED 26 Jun 2022 . BY Frances Marcellin
1Rebel's trainers will run Reshape classes in the new Covent Garden club Credit: 1Rebel
Credit: 1Rebel
We’re thrilled to be hitting such an exciting milestone with our tenth club
– James Balfour is co-founder of 1Rebel
1Rebel is opening a new studio in Covent Garden on Monday 22 June 2022
The club was formerly known as Sweat It, which 1Rebel bought from liquidators in February
The revamped London club will solely offer 1Rebel’s 45-minute Reshape classes
1Rebel continues to grow its international network in Australia and the Middle East
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June 2022).

Formerly the home of HIIT club Sweat It – which 1Rebel co-founder James Balfour bought from liquidators in February – it has since been refitted.

Located in London’s Covent Garden, the class schedule will focus on Reshape, one of five workouts – namely Rig, Reformer, Rumble and Ride – offered by the operator.

“We’re thrilled to be hitting such an exciting milestone with our tenth club, particularly as it’s in such an iconic area of London,” said Balfour. “The post-lockdown journey has been challenging, but our focus on the experience and providing more choice has allowed our Rebels to return and make fitness a priority. We’re excited to add Covent Garden to the mix to give them more options, while reaching new members.”

Positioned near the Royal Ballet School and near the main Covent Garden Piazza, members will find the studio on the lower-ground floor.

Reshape classes take 45 minutes and comprise quick-fire rounds of high-powered treadmill intervals, alongside dynamic weight sequences.

The new club comes hot on the heels of deal which saw Balfour pick up two Core Collective studios in High Street Kensington and St John’s Wood, London via a pre-pack administration, meaning 1Rebel now operates in ten different areas of the city: Oxford Circus, Hammersmith, Covent Garden, Holborn, Angel, Victoria, South Bank, Bayswater, Broadgate and St Mary Axe.

The brand is also expanding into international territory with both directly-owned clubs and via franchising, under the name of 1R in Australia and the Middle East.

1R will soon have two clubs operating in Melbourne, while one of two new clubs in Dubai will see the operator diversify into an open gym format for the first time.

All these operations are owned by the business, while 1R has franchised clubs in Israel and Saudi Arabia.
1Rebel's tenth London club is in Covent Garden Credit: 1Rebel
RELATED STORIES
1Rebel snaps up Core Collective in pre-pack administration deal – reveals international growth plans


1Rebel has acquired two Core Collective clubs as part of a pre-pack administration deal, along with London studio Sweat It which it bought from liquidators in February.
1Rebel launches Labs Studio concept for PTs


Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn.
1Rebel pivots to open first local studio with new RIG workout concept


1Rebel, which has been partly dependent on commuter business in its central London locations, has pivoted to launch its first local studio in Hammersmith, west London.
1Rebel enters Middle East with two club in Riyadh, Saudi Arabia


HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.
MORE NEWS
Sesnan questions Tower Hamlet insourcing decision – says it will increase costs by £2.1m a year
Mark Sesnan, CEO of GLL, has pushed back on Tower Hamlet Council’s decision to take the operation of its leisure services back in-house when GLL’s contract ends in April 2024.
Ohm Fitness opens first EMS studio – plans 45 US locations over three years
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