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Hussle says partnership with McDonald's led to 'massive rise' in number of people looking at gyms
POSTED 14 Jan 2022 . BY Tom Walker
The campaign saw Hussle offer fitness-based prizes as part of the annual McDonald's Monopoly promotion Credit: Hussle
Hussle has reported a 71 per cent increase in visits to gyms listed on its platform during a collaboration with McDonalds
87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.
The tie-up was part of McDonald's annual Monopoly promotion, which is seen by 3.5m people per day.
The average age of people referred by the McDonald's campaign was 28.7 versus the 2021 average of 33.5 years.
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via the platform.

The campaign saw Hussle offer fitness-based prizes as part of the fast-food chain's annual Monopoly promotion, which took place towards the end of last year.

According to Hussle, there was a 71 per cent increase in visits to gyms listed on its platform during the promotion, while 87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.

The customers arriving on the Hussle platform via the McDonald's promotion were younger than usual. The average age of visitors during the campaign was 28.7, compared to the 2021 average age of 33.5 years.

Hussle has not revealed the actual numbers of people who visited its platform or the numbers who went on the use a gym, due to a confidentiality agreement with McDonald's.

The partnership was the first time a health club offering had been included in the annual giveaway, which is seen by around 3.5m customers a day and played by more than seven million people each year.

McDonald’s customers were given the chance to win access to any of Hussle’s 2,000+ partner health clubs and leisure centres.

Winners were given a code to enter into Hussle’s website, where they could pick the most suitable club from a nationwide selection.

Jamie Owens, director of fitness partnerships at Hussle, said: “The campaign created unprecedented exposure for the fitness industry.

"These were people viewing the details of a specific gym on our platform and reading about what they have to offer.

“Monopoly at McDonald’s is one of the UK’s largest consumer marketing campaigns and partnering with such a colossal brand presented a unique opportunity for our industry to reach a lot of people quickly – people we may never have reached otherwise," he added.

RELATED STORIES
  FEATURE: Debate: Fast food tie-ups


Are collaborations with fast food brands, such as McDonald's, a smart marketing opportunity for operators and sector businesses, or are they a risk to reputation? Industry thought leaders give their views
  Hussle signs fitness partnership with McDonald's


EXCLUSIVE Fitness marketplace Hussle has signed a partnership deal with McDonald's, which will see it offer a fitness-based prize as part of the fast-food chain's annual Monopoly promotion.
  FEATURE: Supplier showcase: Hussle: A proven revenue generator


An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
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NEWS
Hussle says partnership with McDonald's led to 'massive rise' in number of people looking at gyms
POSTED 14 Jan 2022 . BY Tom Walker
The campaign saw Hussle offer fitness-based prizes as part of the annual McDonald's Monopoly promotion Credit: Hussle
Hussle has reported a 71 per cent increase in visits to gyms listed on its platform during a collaboration with McDonalds
87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.
The tie-up was part of McDonald's annual Monopoly promotion, which is seen by 3.5m people per day.
The average age of people referred by the McDonald's campaign was 28.7 versus the 2021 average of 33.5 years.
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant increase in the number of people looking at gyms via the platform.

The campaign saw Hussle offer fitness-based prizes as part of the fast-food chain's annual Monopoly promotion, which took place towards the end of last year.

According to Hussle, there was a 71 per cent increase in visits to gyms listed on its platform during the promotion, while 87 per cent of customers were new to the marketplace – having never visited Hussle’s gym partners before.

The customers arriving on the Hussle platform via the McDonald's promotion were younger than usual. The average age of visitors during the campaign was 28.7, compared to the 2021 average age of 33.5 years.

Hussle has not revealed the actual numbers of people who visited its platform or the numbers who went on the use a gym, due to a confidentiality agreement with McDonald's.

The partnership was the first time a health club offering had been included in the annual giveaway, which is seen by around 3.5m customers a day and played by more than seven million people each year.

McDonald’s customers were given the chance to win access to any of Hussle’s 2,000+ partner health clubs and leisure centres.

Winners were given a code to enter into Hussle’s website, where they could pick the most suitable club from a nationwide selection.

Jamie Owens, director of fitness partnerships at Hussle, said: “The campaign created unprecedented exposure for the fitness industry.

"These were people viewing the details of a specific gym on our platform and reading about what they have to offer.

“Monopoly at McDonald’s is one of the UK’s largest consumer marketing campaigns and partnering with such a colossal brand presented a unique opportunity for our industry to reach a lot of people quickly – people we may never have reached otherwise," he added.

RELATED STORIES
FEATURE: Debate: Fast food tie-ups


Are collaborations with fast food brands, such as McDonald's, a smart marketing opportunity for operators and sector businesses, or are they a risk to reputation? Industry thought leaders give their views
Hussle signs fitness partnership with McDonald's


EXCLUSIVE Fitness marketplace Hussle has signed a partnership deal with McDonald's, which will see it offer a fitness-based prize as part of the fast-food chain's annual Monopoly promotion.
FEATURE: Supplier showcase: Hussle: A proven revenue generator


An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
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Circuit Society signs first London franchise – will open in Dubai in 2023
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq ft (280sq m) micro-gym, run by franchisee Liz Benjamin, will open in August 2022 following a period of construction starting in June.
Derby's new Moorways Sports Village unites fitness, sport, wellness and waterplay
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a partnership between Derby City Council and Everyone Active – which will run the facility and the adjacent Moorways Stadium with its outdoor athletics track and football pitches.
Harm Tegelaars returns to fitness industry – joins the board of Hussle
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Revenues jump 67 per cent at Planet Fitness ahead of expansion into new markets
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Evolve: State of the UK fitness industry

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