POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
NEWS
DLL goes on the acquisition trail – plans 40 new clubs in the UK
POSTED 09 Sep 2021 . BY Tom Walker
DLL currently operates 122 clubs across Europe and the UK Credit: David Lloyd Leisure

Credit: David Lloyd Leisure
Lots of companies are having to let go of assets to keep their core businesses afloat. This provides an opportunity for M&A the likes of which we're unlikely to see again
– Russell Barnes
David Lloyd Leisure is planning to expand its estate through acquisition – with 40 more clubs planned for the UK
The plans come after membership levels returned to pre-pandemic levels within four months of reopening
Russell Barnes tells HCM he's taken over as CEO to free Glenn Earlham to go on the acquisition trail
Company says M&A landscape is once in a generation opportunity
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate through acquisition, after seeing a "remarkable" bounceback in membership levels since reopening its clubs earlier this year.

CEO Russell Barnes – speaking exclusively to HCM – said his move to CEO, with Glenn Earlam taking up the role of executive chair, has been driven by the need to exploit a once-in-a-lifetime opportunity for growth.

"My becoming CEO and Glenn executive chair is a logical step," he said, "As a company, we have three priorities. The first is bounceback, because, like all businesses in our sector, we’ve been battered and bruised through the pandemic. Bounceback needs complete and utter clarity of ownership, energy, drive and ultimately success.

"The second is a need to keep digitalising our offering...and the third relates to mergers and acquisitions.

"Coming out of the pandemic, lots of companies find themselves having to let go of assets to keep their core businesses afloat. This provides an opportunity for M&A the likes of which we're unlikely to see again, in our working lifetime. DLL, therefore, has a chance to accelerate its growth – but as with bounceback, this requires effort and clarity of ownership.

"It isn’t realistic that one person might drive the bounceback and also dedicate time and energy to M&A. So, the conversation between Glenn and I was simple: I would concentrate on the bounceback and Glenn would get out and sell the DLL story to those who might wish to sell us their assets."

"The speed of the bounceback has been staggering," Barnes said.

"By the end of July, we’d regained our pre-pandemic membership levels."

The strong return of members, Barnes says – coupled with property "opportunities created by the pandemic" – has led to the company setting out ambitious expansion plans.

"We believe there’s space for another 30 - 40 clubs in the UK and we’ll build around two new clubs a year," he said.

"We’ll adopt a multi-model approach to achieve this UK growth.

"We have a standard club model that’s constantly evolving, with sites in the UK where that model will be implemented over the next few years.

"Meanwhile, our spa retreat model is about identifying existing clubs where we can extend the footprint. And then there’ll be a smaller footprint model that will help us enter premium markets we’ve long wanted to be in, but struggled to find the right location."

• To find out more about DLL's plans, click here to read the full interview with Russell Barnes in HCM Issue 8/2021.
RELATED STORIES
FEATURE: Interview: Russell Barnes


As David Lloyd Leisure announces it’s regained its pre-pandemic membership numbers, its CEO talks to HCM
David Lloyd Leisure smashes recovery target to hit pre-pandemic membership levels


Russell Barnes, CEO of David Lloyd Leisure (DLL), has told HCM the company has 'smashed' its initial business recovery forecast by returning to pre-pandemic membership levels sevens months ahead of expectations.
Russell Barnes is new CEO at David Lloyd – Glenn Earlam moves to be chair


In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his role as CEO to become chair of the business, with COO, Russell Barnes, stepping into the CEO role.
MORE NEWS
Stunned silence greets Nadine Dorries' appointment as 10th culture secretary in 10 years
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport – becoming the 10th person to hold the role in the past 10 years.
CIMSPA partners with Google and Joe Wicks on digital marketing hub
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with current trends.
New industry award named in honour of late Jan Spaticchia
An award celebrating outstanding individuals in the fitness sector is to be named in honour of Jan Spaticchia, who passed away suddenly earlier this year.
Hyperice launches mental wellness division as part of a holistic approach
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.
+ More news   
LATEST JOBS
Employed / Self Employed Personal Trainers
NRG Gym Limited
Salary: Competitive
Job location: Lewisham Park, London, UK
Group Exercise Instructor
Everyone Active
Salary: Competitive
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
Exercise Referral Instructor
Everyone Active
Salary: Competitive
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
Yoga Instructor
Everyone Active
Salary: Competitive
Job location: West Lindsey Leisure Centre, Gainsborough , United Kingdom
Senior PTs / Fitness Coaches
LeisureForce
Salary: IRO UK£ 2,600 per month tax free
Job location: East Coast of Saudi Arabia , Saudi Arabia
+ More jobs  

FEATURED SUPPLIERS

Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity. [more...]

Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing m [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

Les Mills: The Future of Fitness
Les Mills: The Future of Fitness Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

15-17 Sep 2021

5th Annual SWAA Conference 2021

Virtual Conference, Kenya
18-19 Sep 2021

World Wellness Weekend

Locations worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs    News   Products   Magazine
NEWS
DLL goes on the acquisition trail – plans 40 new clubs in the UK
POSTED 09 Sep 2021 . BY Tom Walker
DLL currently operates 122 clubs across Europe and the UK Credit: David Lloyd Leisure
Credit: David Lloyd Leisure
Lots of companies are having to let go of assets to keep their core businesses afloat. This provides an opportunity for M&A the likes of which we're unlikely to see again
– Russell Barnes
David Lloyd Leisure is planning to expand its estate through acquisition – with 40 more clubs planned for the UK
The plans come after membership levels returned to pre-pandemic levels within four months of reopening
Russell Barnes tells HCM he's taken over as CEO to free Glenn Earlham to go on the acquisition trail
Company says M&A landscape is once in a generation opportunity
David Lloyd Leisure (DLL) has reorganised its top team in order to expand its estate through acquisition, after seeing a "remarkable" bounceback in membership levels since reopening its clubs earlier this year.

CEO Russell Barnes – speaking exclusively to HCM – said his move to CEO, with Glenn Earlam taking up the role of executive chair, has been driven by the need to exploit a once-in-a-lifetime opportunity for growth.

"My becoming CEO and Glenn executive chair is a logical step," he said, "As a company, we have three priorities. The first is bounceback, because, like all businesses in our sector, we’ve been battered and bruised through the pandemic. Bounceback needs complete and utter clarity of ownership, energy, drive and ultimately success.

"The second is a need to keep digitalising our offering...and the third relates to mergers and acquisitions.

"Coming out of the pandemic, lots of companies find themselves having to let go of assets to keep their core businesses afloat. This provides an opportunity for M&A the likes of which we're unlikely to see again, in our working lifetime. DLL, therefore, has a chance to accelerate its growth – but as with bounceback, this requires effort and clarity of ownership.

"It isn’t realistic that one person might drive the bounceback and also dedicate time and energy to M&A. So, the conversation between Glenn and I was simple: I would concentrate on the bounceback and Glenn would get out and sell the DLL story to those who might wish to sell us their assets."

"The speed of the bounceback has been staggering," Barnes said.

"By the end of July, we’d regained our pre-pandemic membership levels."

The strong return of members, Barnes says – coupled with property "opportunities created by the pandemic" – has led to the company setting out ambitious expansion plans.

"We believe there’s space for another 30 - 40 clubs in the UK and we’ll build around two new clubs a year," he said.

"We’ll adopt a multi-model approach to achieve this UK growth.

"We have a standard club model that’s constantly evolving, with sites in the UK where that model will be implemented over the next few years.

"Meanwhile, our spa retreat model is about identifying existing clubs where we can extend the footprint. And then there’ll be a smaller footprint model that will help us enter premium markets we’ve long wanted to be in, but struggled to find the right location."

• To find out more about DLL's plans, click here to read the full interview with Russell Barnes in HCM Issue 8/2021.
RELATED STORIES
FEATURE: Interview: Russell Barnes


As David Lloyd Leisure announces it’s regained its pre-pandemic membership numbers, its CEO talks to HCM
David Lloyd Leisure smashes recovery target to hit pre-pandemic membership levels


Russell Barnes, CEO of David Lloyd Leisure (DLL), has told HCM the company has 'smashed' its initial business recovery forecast by returning to pre-pandemic membership levels sevens months ahead of expectations.
Russell Barnes is new CEO at David Lloyd – Glenn Earlam moves to be chair


In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his role as CEO to become chair of the business, with COO, Russell Barnes, stepping into the CEO role.
MORE NEWS
Stunned silence greets Nadine Dorries' appointment as 10th culture secretary in 10 years
Nadine Dorries has replaced Oliver Dowden as the Secretary of State for Digital, Media, Culture and Sport – becoming the 10th person to hold the role in the past 10 years.
CIMSPA partners with Google and Joe Wicks on digital marketing hub
Physical activity professionals in England will soon be able to access free, one-to-one learning with Google to get their digital marketing strategies in line with current trends.
New industry award named in honour of late Jan Spaticchia
An award celebrating outstanding individuals in the fitness sector is to be named in honour of Jan Spaticchia, who passed away suddenly earlier this year.
Hyperice launches mental wellness division as part of a holistic approach
Hyperice is using its recent acquisition of mental wellness company Core to create a new brand identity that will position it as a holistic, high-performance wellness brand.
Miami to become home to world's first Blue Zones Centre to help people live better for longer
Downtown Miami’s upcoming mixed-use development Legacy Hotel & Residences has signed a joint venture deal called Blue Legacy Ventures (JV) with faith-based nonprofit integrated health system Adventist Health.
KSL deal means Third Space can be bold in its strategy and ambitions Waggett tells HCM
Colin Waggett has revealed that the recent deal, which saw KSL Capital Partners acquire a majority interest in luxury health club operator Third Space, had been in planning for two years.
+ More news   
 
FEATURED SUPPLIERS

Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity. [more...]

Will your business last without digital transformation?
During the pandemic, a digital transformation took off faster than anyone could have predicted with meetings in person cancelled and millions working from home. [more...]
+ More featured suppliers  
COMPANY PROFILES
Perfect Gym Solutions S.A.

Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing m [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Les Mills: The Future of Fitness
Les Mills: The Future of Fitness Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

15-17 Sep 2021

5th Annual SWAA Conference 2021

Virtual Conference, Kenya
18-19 Sep 2021

World Wellness Weekend

Locations worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS