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NEWS
PureGym goes global and considers IPO after 'rapid recovery'
POSTED 27 Aug 2021 . BY Tom Walker
PureGym aims to accelerate expansion in 2022 and take the brand global Credit: PureGym
PureGym says it is looking to expand its operations into the Middle East and the US
IPO could also be on the cards, as company looks to raise capital to fund expansion and ease debt
The group returned to profit in May, after membership levels reached 94 per cent of pre-pandemic levels
The group also continued its expansion, opening 15 new gyms in the first half of 2021 – including 13 in the UK
PureGym says it is looking to expand its operations beyond Europe, after experiencing a strong recovery in business performance since reopening its clubs in April 2021.

Reporting its first half results for 2021, the budget fitness operator said the six months to 30 June had been a "game of two halves" with Q1 characterised by losses running at more than £0.5m per day.

This was followed by a "powerful bounce back in performance" once business was restarted.

Membership levels have recovered rapidly and currently stand at 94 per cent of pre-pandemic levels.

This allowed the group to return to profit in May.

PureGym said the recovery has been driven by pent up demand and a "clear, renewed focus on activity, health and wellbeing" – and that the delivery of good results has continued into June and July.

The group has also continued with its expansion plans, opening 15 new gyms in the first half of 2021 – including 13 in the UK.

According to Humphrey Cobbold, memberships in the newly opened gyms are growing faster, on average, than new gyms opened before the pandemic.

The Group now plans to open a further dozen sites in the second half 2021 across the UK.

It is also aiming to accelerate expansion in 2022 – and take the brand global.

The company currently runs 506 clubs in Europe, under the PureGym brand in the UK and Switzerland and the Fitness World brand in Denmark.

Cobbold said: "We believe this is a propitious time to expand particularly in the UK and Switzerland.

"Changing work and leisure patterns against the backdrop of fallout in the retail sector are presenting favourable opportunities for commercial property tenants like PureGym.

“While Europe remains our core-market, we see opportunities to provide affordable fitness further afield.

"We expect that before the end of the year the first four PureGym locations will open in the Middle East in Saudi Arabia.

"This marks the start of our strategic franchise partnership with the Al Hokair Group and later this year or early next three trial sites are expected to open in the USA."

There have also been suggestions that PureGym has retabled plans to go public and list on the London Stock Exchange, as it explores its options for raising capital and ease its debts.

PureGym's net debt currently stands at around £810m.

The company is owned by Leonard Green & Partners, a US-based private equity firm that acquired it in 2017 in a deal worth £600m.

PureGym initially planned an Initial Public Offering (IPO) in 2016, but abandoned the plans due to "weak investor enthusiasm for new listings" in the wake of the Brexit vote.

The company has appointed Morgan Stanley and Barclays as lead advisers for the possible IPO, with RBC, Jefferies and Berenberg lined up as bookrunners.
RELATED STORIES
  Humphrey Cobbold says Pingdemic is a huge challenge for the sector as up to a quarter of staff are isolating


The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of contact with COVID-19 cases, is threatening to create staff shortages across health clubs and fitness studios in England and Wales.
  PureGym's Rebecca Passmore: bounceback since lockdown 'much better than expected'


The number of health club members returning to gyms since lockdown has beaten all expectations, according to Rebecca Passmore, UK managing director of PureGym.
  PureGym describes 'brutal' pandemic year as revenue fell by £177m


PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.
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Jobs    News   Products   Magazine
NEWS
PureGym goes global and considers IPO after 'rapid recovery'
POSTED 27 Aug 2021 . BY Tom Walker
PureGym aims to accelerate expansion in 2022 and take the brand global Credit: PureGym
PureGym says it is looking to expand its operations into the Middle East and the US
IPO could also be on the cards, as company looks to raise capital to fund expansion and ease debt
The group returned to profit in May, after membership levels reached 94 per cent of pre-pandemic levels
The group also continued its expansion, opening 15 new gyms in the first half of 2021 – including 13 in the UK
PureGym says it is looking to expand its operations beyond Europe, after experiencing a strong recovery in business performance since reopening its clubs in April 2021.

Reporting its first half results for 2021, the budget fitness operator said the six months to 30 June had been a "game of two halves" with Q1 characterised by losses running at more than £0.5m per day.

This was followed by a "powerful bounce back in performance" once business was restarted.

Membership levels have recovered rapidly and currently stand at 94 per cent of pre-pandemic levels.

This allowed the group to return to profit in May.

PureGym said the recovery has been driven by pent up demand and a "clear, renewed focus on activity, health and wellbeing" – and that the delivery of good results has continued into June and July.

The group has also continued with its expansion plans, opening 15 new gyms in the first half of 2021 – including 13 in the UK.

According to Humphrey Cobbold, memberships in the newly opened gyms are growing faster, on average, than new gyms opened before the pandemic.

The Group now plans to open a further dozen sites in the second half 2021 across the UK.

It is also aiming to accelerate expansion in 2022 – and take the brand global.

The company currently runs 506 clubs in Europe, under the PureGym brand in the UK and Switzerland and the Fitness World brand in Denmark.

Cobbold said: "We believe this is a propitious time to expand particularly in the UK and Switzerland.

"Changing work and leisure patterns against the backdrop of fallout in the retail sector are presenting favourable opportunities for commercial property tenants like PureGym.

“While Europe remains our core-market, we see opportunities to provide affordable fitness further afield.

"We expect that before the end of the year the first four PureGym locations will open in the Middle East in Saudi Arabia.

"This marks the start of our strategic franchise partnership with the Al Hokair Group and later this year or early next three trial sites are expected to open in the USA."

There have also been suggestions that PureGym has retabled plans to go public and list on the London Stock Exchange, as it explores its options for raising capital and ease its debts.

PureGym's net debt currently stands at around £810m.

The company is owned by Leonard Green & Partners, a US-based private equity firm that acquired it in 2017 in a deal worth £600m.

PureGym initially planned an Initial Public Offering (IPO) in 2016, but abandoned the plans due to "weak investor enthusiasm for new listings" in the wake of the Brexit vote.

The company has appointed Morgan Stanley and Barclays as lead advisers for the possible IPO, with RBC, Jefferies and Berenberg lined up as bookrunners.
RELATED STORIES
Humphrey Cobbold says Pingdemic is a huge challenge for the sector as up to a quarter of staff are isolating


The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of contact with COVID-19 cases, is threatening to create staff shortages across health clubs and fitness studios in England and Wales.
PureGym's Rebecca Passmore: bounceback since lockdown 'much better than expected'


The number of health club members returning to gyms since lockdown has beaten all expectations, according to Rebecca Passmore, UK managing director of PureGym.
PureGym describes 'brutal' pandemic year as revenue fell by £177m


PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.
MORE NEWS
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.
PureGym's new results set it up for accelerating growth
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years.
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
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