POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
NEWS
People say they will spend 30% more on services such as PTs this year
POSTED 28 Apr 2021 . BY Tom Walker
Consumers in Brazil reported intention to spend the most on fitness and health Credit: Shutterstock/OSTILL is Franck Camhi
Fitness and health are priority areas of expenditure for consumers in six key nations around the world, according to a new report by McKinsey.

The Future of Wellness Survey questioned 7,500 consumers in Brazil, China, Germany, Japan, the US and the UK during August 2020 to establish their spending priorities and found fitness and health represent nearly two-thirds of their spending on wellness.

The report divides wellness spending into six categories – fitness, health, sleep, mindfulness, nutrition and appearance.

Although the way consumers report spending their money differs significantly between countries, the report shows that fitness and health remain priority areas for all.

Out of the six nations studied, Germans spend the most on fitness (27.8 per cent), followed by the Chinese (17.9 per cent), the Brits (16 per cent), the Americans (13.8 per cent) and Japanese (10.6 per cent).

In each country, the combination of spending on fitness and health is as follows:

Brazil (76.5 per cent)
Germany (70.9 per cent)
US (63.9 per cent)
UK (63.8 per cent)
Japan (63 per cent)
China (61.4 per cent)

The report also found that 37 per cent of consumers plan to spend more on wellness services during the next 12 months, saying: "In overall spending, consumers expect to increase their purchases of both wellness products and services over the next year,' with services expected to increase around 30 per cent.

"We expect a greater shift toward services, especially those such as personal training, nutritionists, and counselling that emphasise physical and mental health," said McKinsey.

The results are likely to be influenced by the impact of the pandemic in the country in question, with Brazil – where consumers tend to traditionally favour aesthetics – scoring high for health.

In Brazil, 64.6 per cent of annual consumer spend on wellness is focused on health, while 11.9 per cent is concentrated on fitness.

To download and read the full Future of Wellness Survey, click here.

KEY NUMBERS

Health as a percentage of annual spending on wellness products and services

Brazil 64.6%
Japan 52.4%
USA 50.1%
UK 47.8%
China 43.5%
Germany 43.1%

Fitness as a percentage of annual spending on wellness products and services

Germany 27.8
China 17.9
UK 16.0
US 13.8
Brazil 12.8
Japan 10.6
RELATED STORIES
The future of wellness: New report investigates changing consumer attitudes and behaviour in wellness market


A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe.
Changes in consumer spending on online fitness 'here to stay', says McKinsey report


A new report shows how the pandemic is shifting consumer behaviours in fitness, sport and physical activity – and how those changes are likely to be permanent when it comes to the consumption of goods and digital services.
Phillip Mills: Gyms are a cornerstone of global recovery from COVID-19


Gyms and health clubs are a cornerstone of the global recovery from COVID-19 – and should be given the necessary backing by governments, according to Phillip Mills, founder and executive director of Les Mills.
MORE NEWS
Jubilation as group exercise reopens in most of the UK
Indoor group exercise can recommence in England and Scotland today (17 May), as part of the easing of lockdown measures.
54 per cent of public sector health clubs and leisure centres at risk of closure without government help
Thousands of health clubs, swimming pools and leisure centres are under the threat of permanent closure, unless the government provides increased financial support for the sector.
US gyms celebrate the end of mask-wearing
Fully vaccinated people in the US no longer need to wear a face mask whether indoors or outdoors, following a new ruling from the Centers for Disease Control and Prevention (CDC).
Anytime Fitness UK records busiest month ever for new memberships
Anytime Fitness UK has revealed that April was its busiest month for new memberships since it began trading in the UK.
+ More news   
LATEST JOBS
Fitness Motivator and Personal Trainer
Everyone Active
Salary:
Job location: Alton Sports Centre, UK , United Kingdom
Personal Trainer
énergie Fitness
Salary:
Job location: Thornton Heath, UK
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Ryedale Pool and Fitness Centre, Malton, UK , United Kingdom
Self Employed Personal Trainer
Everyone Active
Salary: Competitive
Job location: Scarborough Sports Centre, UK , United Kingdom
Fitness Instructor
énergie group
Salary: £8.91 per hour
Job location: East Grinstead, UK
Personal Trainer
énergie group
Salary: £30-40k OTE
Job location: Borough SE1, UK
+ More jobs  

FEATURED SUPPLIERS

Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start. [more...]

Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty. [more...]
+ More featured suppliers  
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

Excite Live Experience: Join the party with Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

17-20 May 2021

Hot Springs Connection Conference

Quinns Hot Springs Resort, Paradise, United States
23-26 May 2021

Global Beauty & Wellness Exchange

Montage Deer Valley, Park City, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
People say they will spend 30% more on services such as PTs this year
POSTED 28 Apr 2021 . BY Tom Walker
Consumers in Brazil reported intention to spend the most on fitness and health Credit: Shutterstock/OSTILL is Franck Camhi
Fitness and health are priority areas of expenditure for consumers in six key nations around the world, according to a new report by McKinsey.

The Future of Wellness Survey questioned 7,500 consumers in Brazil, China, Germany, Japan, the US and the UK during August 2020 to establish their spending priorities and found fitness and health represent nearly two-thirds of their spending on wellness.

The report divides wellness spending into six categories – fitness, health, sleep, mindfulness, nutrition and appearance.

Although the way consumers report spending their money differs significantly between countries, the report shows that fitness and health remain priority areas for all.

Out of the six nations studied, Germans spend the most on fitness (27.8 per cent), followed by the Chinese (17.9 per cent), the Brits (16 per cent), the Americans (13.8 per cent) and Japanese (10.6 per cent).

In each country, the combination of spending on fitness and health is as follows:

Brazil (76.5 per cent)
Germany (70.9 per cent)
US (63.9 per cent)
UK (63.8 per cent)
Japan (63 per cent)
China (61.4 per cent)

The report also found that 37 per cent of consumers plan to spend more on wellness services during the next 12 months, saying: "In overall spending, consumers expect to increase their purchases of both wellness products and services over the next year,' with services expected to increase around 30 per cent.

"We expect a greater shift toward services, especially those such as personal training, nutritionists, and counselling that emphasise physical and mental health," said McKinsey.

The results are likely to be influenced by the impact of the pandemic in the country in question, with Brazil – where consumers tend to traditionally favour aesthetics – scoring high for health.

In Brazil, 64.6 per cent of annual consumer spend on wellness is focused on health, while 11.9 per cent is concentrated on fitness.

To download and read the full Future of Wellness Survey, click here.

KEY NUMBERS

Health as a percentage of annual spending on wellness products and services

Brazil 64.6%
Japan 52.4%
USA 50.1%
UK 47.8%
China 43.5%
Germany 43.1%

Fitness as a percentage of annual spending on wellness products and services

Germany 27.8
China 17.9
UK 16.0
US 13.8
Brazil 12.8
Japan 10.6
RELATED STORIES
The future of wellness: New report investigates changing consumer attitudes and behaviour in wellness market


A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe.
Changes in consumer spending on online fitness 'here to stay', says McKinsey report


A new report shows how the pandemic is shifting consumer behaviours in fitness, sport and physical activity – and how those changes are likely to be permanent when it comes to the consumption of goods and digital services.
Phillip Mills: Gyms are a cornerstone of global recovery from COVID-19


Gyms and health clubs are a cornerstone of the global recovery from COVID-19 – and should be given the necessary backing by governments, according to Phillip Mills, founder and executive director of Les Mills.
MORE NEWS
Jubilation as group exercise reopens in most of the UK
Indoor group exercise can recommence in England and Scotland today (17 May), as part of the easing of lockdown measures.
54 per cent of public sector health clubs and leisure centres at risk of closure without government help
Thousands of health clubs, swimming pools and leisure centres are under the threat of permanent closure, unless the government provides increased financial support for the sector.
US gyms celebrate the end of mask-wearing
Fully vaccinated people in the US no longer need to wear a face mask whether indoors or outdoors, following a new ruling from the Centers for Disease Control and Prevention (CDC).
Anytime Fitness UK records busiest month ever for new memberships
Anytime Fitness UK has revealed that April was its busiest month for new memberships since it began trading in the UK.
Fitness International to launch Openfit platform for members of its 700 health clubs
HCM understands that Fitness International, which operates more than 700 health clubs under the LA Fitness, Esporta Fitness and City Sports Club brands, is launching a new digital fitness platform.
Virgin Active gets legal right to wipe out rent arrears as part of restructuring
A court has given Virgin Active the green light to erase the rent arrears it had accrued during the pandemic lockdowns.
+ More news   
 
FEATURED SUPPLIERS

Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start. [more...]

Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty. [more...]
+ More featured suppliers  
COMPANY PROFILES
Keiser UK LTD

For more than four decades, Keiser has influenced the training of athletes, fitness enthusiasts an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Excite Live Experience: Join the party with Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

17-20 May 2021

Hot Springs Connection Conference

Quinns Hot Springs Resort, Paradise, United States
23-26 May 2021

Global Beauty & Wellness Exchange

Montage Deer Valley, Park City, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS