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New online fitness membership PRO+ by Virtuagym helps gyms generate revenue during lockdown
POSTED 17 Jan 2021 . BY Steph Eaves
PRO+ includes 200+ virtual trainer workouts, monthly prize challenges, 1000+ licensed workout videos and a library of audio meditations Credit: Virtuagym
Offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+
– Hugo Braam
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.

PRO+ is composed of a wide array of content, including weekly community group updates on nutrition, training and wellness, 200+ virtual trainer workouts, monthly prize challenges, 1000+ licensed workout videos, plus a library of audio meditations for a holistic wellness experience.

“As clubs are closed, it is essential for providers to adopt digital technology to keep their members engaged and revenue going,” said Hugo Braam, CEO of Virtuagym. “However, offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+.”

App usage amongst Virtuagym customers accelerated heavily in 2020, with fitness providers quickly adapting to the ‘new normal’ to drive their digitalisation forward.

Findings from the Virtuagym Corona Impact Study across 6,000 European fitness businesses revealed that fitness app usage increased by 340 per cent, whilst the creation of training plans increased by 100 per cent at the start of the pandemic. From January to October last year, Virtuagym also saw a 175 per cent increase in group class bookings, with people eager to stay connected when training, either in a physical location or online.

“Following the example set by larger chains, I see many clubs choosing to offer all of their online content for free. I believe this is a big mistake. Independent clubs can generally rely on a high level of customer loyalty and they should be looking to make the most of this.

"Just call upon your individual members and ask them to support you for a regular or smaller monthly fee in exchange for your online services. We’ve seen this work extremely well across many of our customers. Don’t be afraid to ask for help – especially if you are giving great online content in return!” Braam advised.

PRO+ is now available for gyms and studios globally.
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Jobs   News   Products   Magazine
NEWS
New online fitness membership PRO+ by Virtuagym helps gyms generate revenue during lockdown
POSTED 17 Jan 2021 . BY Steph Eaves
PRO+ includes 200+ virtual trainer workouts, monthly prize challenges, 1000+ licensed workout videos and a library of audio meditations Credit: Virtuagym
Offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+
– Hugo Braam
Virtuagym, a leading provider of fitness technology for gyms and trainers, has announced the launch of PRO+, a new solution that enables operators to generate revenue while being closed and upon reopening, by offering members a turnkey digital membership experience through their club mobile app.

PRO+ is composed of a wide array of content, including weekly community group updates on nutrition, training and wellness, 200+ virtual trainer workouts, monthly prize challenges, 1000+ licensed workout videos, plus a library of audio meditations for a holistic wellness experience.

“As clubs are closed, it is essential for providers to adopt digital technology to keep their members engaged and revenue going,” said Hugo Braam, CEO of Virtuagym. “However, offering a rich and engaging digital content subscription that people are willing to keep paying for is not easy and requires a lot of resources. That’s why we developed Virtuagym PRO+.”

App usage amongst Virtuagym customers accelerated heavily in 2020, with fitness providers quickly adapting to the ‘new normal’ to drive their digitalisation forward.

Findings from the Virtuagym Corona Impact Study across 6,000 European fitness businesses revealed that fitness app usage increased by 340 per cent, whilst the creation of training plans increased by 100 per cent at the start of the pandemic. From January to October last year, Virtuagym also saw a 175 per cent increase in group class bookings, with people eager to stay connected when training, either in a physical location or online.

“Following the example set by larger chains, I see many clubs choosing to offer all of their online content for free. I believe this is a big mistake. Independent clubs can generally rely on a high level of customer loyalty and they should be looking to make the most of this.

"Just call upon your individual members and ask them to support you for a regular or smaller monthly fee in exchange for your online services. We’ve seen this work extremely well across many of our customers. Don’t be afraid to ask for help – especially if you are giving great online content in return!” Braam advised.

PRO+ is now available for gyms and studios globally.
RELATED STORIES
FEATURE: Supplier showcase: Virtuagym: Built strong from the start


Virtuagym is enabling operators large and boutique around the world to build successful hybrid offerings. This case study of Thebodycontent in Dublin gives insights
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Strengthening your mind...one work out at a time
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for? [more...]

What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most. [more...]
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Life Fitness

The Life Fitness family now encompasses Hammer Strength, Cybex, SCIFIT, InMovement and Brunswick B [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Excite Live Experience: Join the party with Technogym
The new Excite line makes training more fun and inspiring for any age or fitness level with lots of workouts and entertainment options. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

28 Feb - 02 Mar 2021

World Spa & Wellness Online Conference

Online,
03-04 Mar 2021

Saltex

NEC, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

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