POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
NEWS
1Rebel enters Middle East with two club in Riyadh, Saudi Arabia
POSTED 06 Jan 2021 . BY Tom Walker
The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021-22 Credit: 1Rebel
It became clear that 1Rebel founders James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility
– Armah Sports
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.

The clubs will be operated in partnership with Saudi-based Armah Sports, which has the 1Rebel rights to seven markets across the Middle East – Saudi Arabia, UAE, Oman, Egypt, Jordan, Bahrain, Kuwait.

The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021/2022.

Armah Sports is currently working with 1Rebel to develop a new functional training concept, REFLEX, to introduce throughout the network.

Established in 2019, Armah Sports was set up to grow the boutique fitness segment in Saudi Arabia and across the Middle East.

The company was founded by Fahad Alhagbani and Nathan Clute, both fitness industry veterans, with Alhagbani having previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.

The collaboration between 1Rebel and Armah offers future potential to also expand Armah's own boutique fitness brand, MAVERX, outside of the Middle East.

Speaking to HCM about the partnership, Fahad Alhagbani said: "For us, the number one boutique – in terms of quality, branding and image – was 1Rebel.

"We discovered that 1Rebel wanted to come to Saudi Arabia, and they had been advised to speak to me. At that point, though, we were determined to bring our own concepts to life.

“I made that position clear, but James Balfour and Giles Dean – the co-founders of 1Rebel – got on a plane and came out to see us anyway.

"It became clear that James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility.

"James urged me not to let past experiences prevent me from exploring new opportunities for partnerships. So we shook hands and from then on – it’s been one year now – the relationship has been great. There is no interference and they give us whatever support we need."

• To read an interview with Fahad Alhagbani regarding Armah Sports' plans – including the partnership between 1Rebel – click here for HCM Issue 10/2020.
RELATED STORIES
FEATURE: Interview: Fahad Alhagbani


The co-founder and CEO of Saudi Arabia’s Armah Sports on smart clubs, a deal with 1Rebel and collaborating with Amazon
1Rebel is splitting profits from home TV workouts with freelance instructors


1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its freelance instructors through the current period of COVID-19 uncertainty.
James Balfour says 1Rebel is ready to 'hand the keys to its clubs' to the NHS


1Rebel co-founder, James Balfour, has today made an open offer to the NHS, saying he is ready to hand over the keys to all 1Rebel's London clubs for use by the NHS as the coronavirus spreads across the capital.
MORE NEWS
Gymbox moves into the hotel market with citizenM deal
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room exercise sessions to guests staying at citizenM hotels around the world.
Nuffield Health launches free emotional wellbeing classes online
Parliamentary Petition calls for gyms to reopen first after lockdown
HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in the first wave of reopenings after the lockdown and for the government to fund a 'Work Out to Help Out' scheme.
Research finds resistance training benefits older women as much as older men
Resistance training is just as beneficial for men and women over the age of 50, a new study has found.
+ More news   
LATEST JOBS
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Aqua Vale Swimming & Fitness Centre, Aylesbury , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Swan Pool & Leisure Centre, Buckingham , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Wickford Swim and Sports Centre, Wickford , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Eversley Leisure Centre , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Basildon Sporting Village , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Hemel Hempstead Leisure Centre, UK , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging. [more...]

Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention. [more...]
COMPANY PROFILES
Wattbike

The versatility and reliability of the Wattbike brand has made it the go-to indoor cycling range f [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
1Rebel enters Middle East with two club in Riyadh, Saudi Arabia
POSTED 06 Jan 2021 . BY Tom Walker
The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021-22 Credit: 1Rebel
It became clear that 1Rebel founders James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility
– Armah Sports
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the launch of two clubs in Riyadh, Saudi Arabia.

The clubs will be operated in partnership with Saudi-based Armah Sports, which has the 1Rebel rights to seven markets across the Middle East – Saudi Arabia, UAE, Oman, Egypt, Jordan, Bahrain, Kuwait.

The Riyadh sites are the first two studios to open as part of the collaboration, with four additional locations secured that have been slated to open in late 2021/2022.

Armah Sports is currently working with 1Rebel to develop a new functional training concept, REFLEX, to introduce throughout the network.

Established in 2019, Armah Sports was set up to grow the boutique fitness segment in Saudi Arabia and across the Middle East.

The company was founded by Fahad Alhagbani and Nathan Clute, both fitness industry veterans, with Alhagbani having previously founded BodyMasters and Fitness Time, the largest chain of fitness centres in the Middle East with over 150 locations.

The collaboration between 1Rebel and Armah offers future potential to also expand Armah's own boutique fitness brand, MAVERX, outside of the Middle East.

Speaking to HCM about the partnership, Fahad Alhagbani said: "For us, the number one boutique – in terms of quality, branding and image – was 1Rebel.

"We discovered that 1Rebel wanted to come to Saudi Arabia, and they had been advised to speak to me. At that point, though, we were determined to bring our own concepts to life.

“I made that position clear, but James Balfour and Giles Dean – the co-founders of 1Rebel – got on a plane and came out to see us anyway.

"It became clear that James and Giles shared the same core values as us, and that they were committed to the spirit of fun, friendship and flexibility.

"James urged me not to let past experiences prevent me from exploring new opportunities for partnerships. So we shook hands and from then on – it’s been one year now – the relationship has been great. There is no interference and they give us whatever support we need."

• To read an interview with Fahad Alhagbani regarding Armah Sports' plans – including the partnership between 1Rebel – click here for HCM Issue 10/2020.
RELATED STORIES
FEATURE: Interview: Fahad Alhagbani


The co-founder and CEO of Saudi Arabia’s Armah Sports on smart clubs, a deal with 1Rebel and collaborating with Amazon
1Rebel is splitting profits from home TV workouts with freelance instructors


1Rebel, the London-based boutique studio operator, has announced a new initiative to help support its freelance instructors through the current period of COVID-19 uncertainty.
James Balfour says 1Rebel is ready to 'hand the keys to its clubs' to the NHS


1Rebel co-founder, James Balfour, has today made an open offer to the NHS, saying he is ready to hand over the keys to all 1Rebel's London clubs for use by the NHS as the coronavirus spreads across the capital.
MORE NEWS
Gymbox moves into the hotel market with citizenM deal
Gymbox has entered the hospitality space with the signing of a deal to deliver in-room exercise sessions to guests staying at citizenM hotels around the world.
Nuffield Health launches free emotional wellbeing classes online
Parliamentary Petition calls for gyms to reopen first after lockdown
HCM editor, Liz Terry, has launched a Parliamentary Petition calling for gyms to be in the first wave of reopenings after the lockdown and for the government to fund a 'Work Out to Help Out' scheme.
Research finds resistance training benefits older women as much as older men
Resistance training is just as beneficial for men and women over the age of 50, a new study has found.
Nationwide survey will benchmark the mental health of the physical activity workforce
A national survey has launched to chart the mental health of the fitness and physical activity workforce.
Google's Fitbit acquisition demanded compromise over the use of personal health data
Google has finally completed a US$2.1bn deal to acquire Fitbit, marking the tech giant's long-awaited entry to the wellness tech market.
+ More news   
 
FEATURED SUPPLIERS

AskNicely helps empower businesses to improve customer experience and boost NPS
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging. [more...]

Storytelling - the future of fitness content
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra- engaging experiences that boost retention. [more...]
COMPANY PROFILES
Wattbike

The versatility and reliability of the Wattbike brand has made it the go-to indoor cycling range f [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS