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Leisure-net to conduct consumer confidence survey during second lockdown – needs your support
POSTED 17 Nov 2020 . BY Tom Walker
Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe Credit: Shutterstock.com/Drazen Zigic
Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey, in order to gauge consumer confidence within the fitness industry following the second lockdown.

The customer insight specialist will undertake research which will follow the lines of the initial survey, carried out in April this year.

Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe.

Additional questions in the second round of research – sponsored by Active IQ – will also look to find when consumers are likely to return and what they are doing to remain physically active during the second lockdown.

David Monkhouse, Leisure-net Director says: “The initial survey results have been widely used to inform decision making, lobby local and central Government and shape reopening guidance by organisations such as Sport England, ukactive, Community Leisure UK and CIMSPA.

"Operators up and down the country have also used the results to inform their decisions, maximise the impact of re-opening and reframe post-Covid activity.”

Leisure-net is now urgently seeking operators to distribute the survey to their customers.

Operators that take part will receive a free copy of the full report, as well as access to their own specific company results, which can be cross referenced by age, gender, operator type and region.

Anyone interested in taking part should email David Monkhouse at [email protected] with the following information:
Operator name
Name of operator contact
Email address of contact
Telephone number of contact
Number of sites that will distribute the survey

The closing date for expression of interest is Monday 23 November at 12 noon.
RELATED STORIES
Last chance to take part in Leisure-net's confidence survey


Today (10 August) is the last day for companies to enter the follow-up survey to Leisure- net's Supplier and Operators Confidence Survey, which was first conducted in the weeks following lockdown on 23 March.
Survey will gauge the public's views on the return of swimming lessons


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Research: Nearly 90 per cent of Brits will spend the same or more on being active after lockdown. Motivation from instructors a major factor


In a major headline figure for operators, nearly 90 per cent of consumers say they intend to spend the same or more on being active as we come out of lockdown.
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Jobs   News   Products   Magazine
NEWS
Leisure-net to conduct consumer confidence survey during second lockdown – needs your support
POSTED 17 Nov 2020 . BY Tom Walker
Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe Credit: Shutterstock.com/Drazen Zigic
Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey, in order to gauge consumer confidence within the fitness industry following the second lockdown.

The customer insight specialist will undertake research which will follow the lines of the initial survey, carried out in April this year.

Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe.

Additional questions in the second round of research – sponsored by Active IQ – will also look to find when consumers are likely to return and what they are doing to remain physically active during the second lockdown.

David Monkhouse, Leisure-net Director says: “The initial survey results have been widely used to inform decision making, lobby local and central Government and shape reopening guidance by organisations such as Sport England, ukactive, Community Leisure UK and CIMSPA.

"Operators up and down the country have also used the results to inform their decisions, maximise the impact of re-opening and reframe post-Covid activity.”

Leisure-net is now urgently seeking operators to distribute the survey to their customers.

Operators that take part will receive a free copy of the full report, as well as access to their own specific company results, which can be cross referenced by age, gender, operator type and region.

Anyone interested in taking part should email David Monkhouse at [email protected] with the following information:
Operator name
Name of operator contact
Email address of contact
Telephone number of contact
Number of sites that will distribute the survey

The closing date for expression of interest is Monday 23 November at 12 noon.
RELATED STORIES
Last chance to take part in Leisure-net's confidence survey


Today (10 August) is the last day for companies to enter the follow-up survey to Leisure- net's Supplier and Operators Confidence Survey, which was first conducted in the weeks following lockdown on 23 March.
Survey will gauge the public's views on the return of swimming lessons


A national survey looks to gauge the UK public views on – and appetite for – reopening the UK's pools for swimming lessons.
Research: Nearly 90 per cent of Brits will spend the same or more on being active after lockdown. Motivation from instructors a major factor


In a major headline figure for operators, nearly 90 per cent of consumers say they intend to spend the same or more on being active as we come out of lockdown.
MORE NEWS
'Rebel' uk gym owner Nick Whitcombe becoming global advocate for fitness
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October tier 3 restrictions, is becoming a fitness industry campaigner of international renown.
The fitness industry can drive the UK’s economic recovery from the pandemic, says Huw Edwards
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", according to industry body, ukactive.
100k people to get free gym sessions as fitness industry strengthens its position as an essential service
Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), Sport England and the National Academy for Social Prescribing.
UK fitness sector facing fight to keep group exercise open in tier 3 areas
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, health clubs and leisure centres will be allowed to open under all three tiers of the new COVID-19 alert system when lockdown ends on 2 December.
Parliamentary debate: it's 'unthinkable' gyms could be forced to close during future lockdowns, say MPs, but minister is non-committal
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COMPANY PROFILES
Myzone Group Ltd

For Health Club Operators, we provide a member engagement system that enhances the fitness experie [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

27-28 Nov 2020

National Fitness Awards 2020

Athena, Leicester, United Kingdom
01-02 Dec 2020

MIPIM Asia Summit

Grand Hyatt Hotel, Hong Kong SAR
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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