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Leisure-net to conduct consumer confidence survey during second lockdown – needs your support
POSTED 17 Nov 2020 . BY Tom Walker
Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe Credit: Shutterstock.com/Drazen Zigic
Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey, in order to gauge consumer confidence within the fitness industry following the second lockdown.

The customer insight specialist will undertake research which will follow the lines of the initial survey, carried out in April this year.

Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe.

Additional questions in the second round of research – sponsored by Active IQ – will also look to find when consumers are likely to return and what they are doing to remain physically active during the second lockdown.

David Monkhouse, Leisure-net Director says: “The initial survey results have been widely used to inform decision making, lobby local and central Government and shape reopening guidance by organisations such as Sport England, ukactive, Community Leisure UK and CIMSPA.

"Operators up and down the country have also used the results to inform their decisions, maximise the impact of re-opening and reframe post-Covid activity.”

Leisure-net is now urgently seeking operators to distribute the survey to their customers.

Operators that take part will receive a free copy of the full report, as well as access to their own specific company results, which can be cross referenced by age, gender, operator type and region.

Anyone interested in taking part should email David Monkhouse at [email protected] with the following information:
Operator name
Name of operator contact
Email address of contact
Telephone number of contact
Number of sites that will distribute the survey

The closing date for expression of interest is Monday 23 November at 12 noon.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Leisure-net to conduct consumer confidence survey during second lockdown – needs your support
POSTED 17 Nov 2020 . BY Tom Walker
Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe Credit: Shutterstock.com/Drazen Zigic
Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey, in order to gauge consumer confidence within the fitness industry following the second lockdown.

The customer insight specialist will undertake research which will follow the lines of the initial survey, carried out in April this year.

Following up on the first survey will allow Leisure-net to benchmark consumer feelings between lockdowns, as well as gauge what customers expect of operators to keep them safe.

Additional questions in the second round of research – sponsored by Active IQ – will also look to find when consumers are likely to return and what they are doing to remain physically active during the second lockdown.

David Monkhouse, Leisure-net Director says: “The initial survey results have been widely used to inform decision making, lobby local and central Government and shape reopening guidance by organisations such as Sport England, ukactive, Community Leisure UK and CIMSPA.

"Operators up and down the country have also used the results to inform their decisions, maximise the impact of re-opening and reframe post-Covid activity.”

Leisure-net is now urgently seeking operators to distribute the survey to their customers.

Operators that take part will receive a free copy of the full report, as well as access to their own specific company results, which can be cross referenced by age, gender, operator type and region.

Anyone interested in taking part should email David Monkhouse at [email protected] with the following information:
Operator name
Name of operator contact
Email address of contact
Telephone number of contact
Number of sites that will distribute the survey

The closing date for expression of interest is Monday 23 November at 12 noon.
RELATED STORIES
Last chance to take part in Leisure-net's confidence survey


Today (10 August) is the last day for companies to enter the follow-up survey to Leisure- net's Supplier and Operators Confidence Survey, which was first conducted in the weeks following lockdown on 23 March.
Survey will gauge the public's views on the return of swimming lessons


A national survey looks to gauge the UK public views on – and appetite for – reopening the UK's pools for swimming lessons.
Research: Nearly 90 per cent of Brits will spend the same or more on being active after lockdown. Motivation from instructors a major factor


In a major headline figure for operators, nearly 90 per cent of consumers say they intend to spend the same or more on being active as we come out of lockdown.
MORE NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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