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ukactive launches Active Ageing Consultation to improve sector offer for over-55s
POSTED 07 Oct 2020 . BY Tom Walker
The consultation looks to identify areas for improvement and where offerings can be scaled Credit: Shutterstock.com/NDAB Creativity
"We want to find out exactly what the sector is offering to support older adults to be physically active"
– Dr Matthew Wade
A major new consultation will seek to explore how the physical activity sector can better support people over the age of 55 – and those with long-term health conditions – to lead active lifestyles.

The UK-wide consultation is being led by industry body, ukactive, in partnership with fitness equipment and technology specialist EGYM.

ukactive is calling for submissions to help showcase the sector’s current work which meet consumer needs, as well as to identify areas for improvement and where offerings can be scaled.

The first phase calls for organisations in the sector to submit case studies for evidence, such as solutions, programmes and commissioning models that are in place to support older adults and those with long-term conditions to be active.

Once submissions have been collected and analysed by the ukactive Research Institute, a group of older adults – selected to best represent individuals from this age group – will be invited to take part in a qualitative research process, further examining the sector’s provision.

The findings will be presented in a report, alongside recommendations for the sector to establish best practice.

The report will outline the ways the government can support the sector to scale up programmes in order to help address the health and social challenges associated with an ageing population.

The findings will be used to create a series of recommendations around the level of support and change required at a national level, shaping ukactive’s policy calls to maximise the sector’s impact.

According to Dr Matthew Wade, head of research at ukactive, the consultation comes at a crucial time for public health, with the COVID-19 virus posing an increased threat to people with underlying health conditions and older adults.

“It is crucial that over-55s take part in regular physical activity to help maintain physical and mental health and independence," Wade said.

“Sadly, we know that many people over the age of 55 are not active enough, but we also know the hard work that the sector undertakes to improve activity levels.

"We want to find out exactly what the sector is offering to support older adults to be physically active.

“We are calling for as much evidence as possible from ukactive members and other organisations to provide a comprehensive picture of the current offer for over-55s, and those with long-term conditions, so that we can provide evidence-based recommendations to improve the offering.”

Kerstin Obenauer, country director at EGYM UK, added: “This is a hugely important piece of work.

"Through this partnership with ukactive, we want to bring the sector together to explore and share best practice in the provision of services and facilities specifically designed for older adults.

“Showcasing best practice in this area presents an ideal opportunity to demonstrate the value our sector can add to a government ‘prevention rather than cure’ health care strategy, positioning physical activity sector as an intrinsic part of the future health care solution.”

• To submit a case study for the Active Ageing Consultation, click here.
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NEWS
ukactive launches Active Ageing Consultation to improve sector offer for over-55s
POSTED 07 Oct 2020 . BY Tom Walker
The consultation looks to identify areas for improvement and where offerings can be scaled Credit: Shutterstock.com/NDAB Creativity
We want to find out exactly what the sector is offering to support older adults to be physically active
– Dr Matthew Wade
A major new consultation will seek to explore how the physical activity sector can better support people over the age of 55 – and those with long-term health conditions – to lead active lifestyles.

The UK-wide consultation is being led by industry body, ukactive, in partnership with fitness equipment and technology specialist EGYM.

ukactive is calling for submissions to help showcase the sector’s current work which meet consumer needs, as well as to identify areas for improvement and where offerings can be scaled.

The first phase calls for organisations in the sector to submit case studies for evidence, such as solutions, programmes and commissioning models that are in place to support older adults and those with long-term conditions to be active.

Once submissions have been collected and analysed by the ukactive Research Institute, a group of older adults – selected to best represent individuals from this age group – will be invited to take part in a qualitative research process, further examining the sector’s provision.

The findings will be presented in a report, alongside recommendations for the sector to establish best practice.

The report will outline the ways the government can support the sector to scale up programmes in order to help address the health and social challenges associated with an ageing population.

The findings will be used to create a series of recommendations around the level of support and change required at a national level, shaping ukactive’s policy calls to maximise the sector’s impact.

According to Dr Matthew Wade, head of research at ukactive, the consultation comes at a crucial time for public health, with the COVID-19 virus posing an increased threat to people with underlying health conditions and older adults.

“It is crucial that over-55s take part in regular physical activity to help maintain physical and mental health and independence," Wade said.

“Sadly, we know that many people over the age of 55 are not active enough, but we also know the hard work that the sector undertakes to improve activity levels.

"We want to find out exactly what the sector is offering to support older adults to be physically active.

“We are calling for as much evidence as possible from ukactive members and other organisations to provide a comprehensive picture of the current offer for over-55s, and those with long-term conditions, so that we can provide evidence-based recommendations to improve the offering.”

Kerstin Obenauer, country director at EGYM UK, added: “This is a hugely important piece of work.

"Through this partnership with ukactive, we want to bring the sector together to explore and share best practice in the provision of services and facilities specifically designed for older adults.

“Showcasing best practice in this area presents an ideal opportunity to demonstrate the value our sector can add to a government ‘prevention rather than cure’ health care strategy, positioning physical activity sector as an intrinsic part of the future health care solution.”

• To submit a case study for the Active Ageing Consultation, click here.
RELATED STORIES
FEATURE: Interview: Huw Edwards


The future of our industry is as a ‘national health service’, says the CEO of ukactive
Active ageing: PHE and CAB set out plans to make England the 'best place to grow older'


Public Health England (PHE) and the Centre for Ageing Better (CAB) have set out their shared vision for making England the "best place in the world to grow old".
24 Hour Fitness launches active ageing programme to attract 'grey dollar'


Health club operator 24 Hour Fitness has introduced a nationwide active ageing programme as part of efforts to encourage seniors to incorporate regular exercise into their lives.
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Basic-Fit trading update shows operator planning 348 more clubs by end of 2022
Europe's largest gym chain, Basic-Fit, has published its trading update for the first nine months of 2020, showing a strong cash position and increases in membership and clubs numbers.
The Refinery harnesses augmented reality to launch avatar-based PT service
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, by offering customers the opportunity to take part in exercise sessions led by an avatar.
Lockdown's full impact on participation revealed by Sport England's new Active Lives results
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03-06 Nov 2020

Spa and Wellness International Congress

DoubleTree by Hilton Hotel, Minsk, Belarus
03-06 Nov 2020

Piscina & Wellness Forum

Online,
+ More diary  
 


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