POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
NEWS
Peloton creates two-tier offer for Bike and Tread with launch of new products
POSTED 11 Sep 2020 . BY Tom Walker
Features in the new Peloton Bike+ include a 23.8-inch rotating HD touchscreen and the ability to pair the bike with an Apple Watch Credit: Peloton
Indoor cycling giant Peloton has cut the price of its popular Bike, while launching two entirely new products for the lucrative at-home fitness market.

For the US market, Peloton is dropping the price of its flagship Bike from around US$2,245 to US$1,895, while in the UK the cost will be cut back to £1,750 (previously £1,995).

To coincide with the price drops, Peloton is introducing a new premium indoor cycle, The Bike+, which will be priced at US$2,495 in the US and £2,295 in the UK.

Separately, the company is also introducing a new, more affordable version of its Peloton Tread treadmill.

The new, lower-priced treadmill will adopt the old name Peloton Tread and will have a retail price of US$2,495 in the US and £2,295 in the UK.

It will be launched initially to the UK market on 26 December 26, followed by the US and Canada in early 2021 and Germany later in 2021.

The original Peloton Tread – available in the US only – will be renamed as Tread+ and priced at US$4,295.

As a result, Peloton is creating a two-tier system for both of its main product lines.

The move is seen as a response to the increased competition on the at-home market, which has seen a number of products – including indoor cycles – being launched in the past 24 months or so.

“When we launched Peloton, we knew we were onto something special," said John Foley, Peloton’s CEO and co-founder.

"Now, eight years later, we have a passionate global community of 2.6 million members and we feel like we’re just getting started, in terms of how we can impact the health and well-being of people worldwide through our platform, content and products.

"Our goal is to be the go-to at-home fitness solution for as many people as possible, and with these new product launches, we’ll be able to offer access to Peloton’s best-in-class fitness content at various price points, depending on what consumers are looking for, especially in a world where people are increasingly working out at home.”

Features in the new Peloton Bike+ include a 23.8-inch rotating HD touchscreen; a high-fidelity, four-speaker sound system; and the ability to pair the bike with an Apple Watch.

The new Peloton Tread will also feature a 23.8-inch HD touchscreen has been designed to be "smaller than most couches" in order for it to fit comfortably in most homes.
Credit: Peloton
RELATED STORIES
Liteboxer aiming to be 'Peloton for boxing'


A fitness technology startup is aiming to turn boxing into the next at-home, subscription- based fitness trend.
FEATURE: Tech Talk: What’s the future of home fitness?


The coronavirus pandemic has seen the fitness industry pivot to digital. We look at the longer-term implications
MYXfitness becomes latest company to enter at-home fitness as market hots up


Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.
MORE NEWS
Exclusive: HCM talks to Rainer Schaller about buying Gold’s Gym
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will have to prepare for permanent life with COVID-19 – but that the future will also present plenty of opportunities for the sector.
Arena gets US$5.2m seed financing to enter connected strength training market
Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks to launch its robotically-assisted resistance training product to the market.
EuropeActive to publish new study on COVID-19 cases and health club visits
Further research into the levels of positive COVID-19 cases among those to have visited fitness clubs and leisure facilities is currently being developed by EuropeActive.
Revolutionary new Passivhaus leisure centre gets the go-ahead. Will reduce energy costs by 60%
Planning approval has been granted to what is set to become one of the first wet and dry Passivhaus-certified leisure centres in the world.
+ More news   
LATEST JOBS
Fitness Motivator
Everyone Active
Salary: Competitive
Job location: Newbold Comyn Leisure Centre, Leamington Spa , United Kingdom
Fitness Instructor (Part-time)
énergie fitness
Salary: Competitive
Job location: Warrington, UK
Fitness Motivator and Personal Trainer
Everyone Active
Salary: Competitive
Job location: The Grange Community & Leisure Centre, Midhurst, UK , United Kingdom
Fitness Motivator and Personal Trainer
Everyone Active
Salary: Competitive
Job location: Frogmore Leisure Centre, Yateley, UK , United Kingdom
Self-Employed Personal Trainer
Coach Gyms
Salary: Self Employed
Job location: Leeds / Harrogate, UK , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
+ More featured suppliers  
COMPANY PROFILES
Physical Company

Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects th [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

Les Mills: The Future of Fitness
Les Mills: The Future of Fitness Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24-25 Jul 2021

Active Aging Summit

Online / virtual, United States
25-26 Jul 2021

The Les Nouvelles Esthetiques Spa Conference 2021

The Houghton Hotel, Johannesburg, South Africa
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
Peloton creates two-tier offer for Bike and Tread with launch of new products
POSTED 11 Sep 2020 . BY Tom Walker
Features in the new Peloton Bike+ include a 23.8-inch rotating HD touchscreen and the ability to pair the bike with an Apple Watch Credit: Peloton
Indoor cycling giant Peloton has cut the price of its popular Bike, while launching two entirely new products for the lucrative at-home fitness market.

For the US market, Peloton is dropping the price of its flagship Bike from around US$2,245 to US$1,895, while in the UK the cost will be cut back to £1,750 (previously £1,995).

To coincide with the price drops, Peloton is introducing a new premium indoor cycle, The Bike+, which will be priced at US$2,495 in the US and £2,295 in the UK.

Separately, the company is also introducing a new, more affordable version of its Peloton Tread treadmill.

The new, lower-priced treadmill will adopt the old name Peloton Tread and will have a retail price of US$2,495 in the US and £2,295 in the UK.

It will be launched initially to the UK market on 26 December 26, followed by the US and Canada in early 2021 and Germany later in 2021.

The original Peloton Tread – available in the US only – will be renamed as Tread+ and priced at US$4,295.

As a result, Peloton is creating a two-tier system for both of its main product lines.

The move is seen as a response to the increased competition on the at-home market, which has seen a number of products – including indoor cycles – being launched in the past 24 months or so.

“When we launched Peloton, we knew we were onto something special," said John Foley, Peloton’s CEO and co-founder.

"Now, eight years later, we have a passionate global community of 2.6 million members and we feel like we’re just getting started, in terms of how we can impact the health and well-being of people worldwide through our platform, content and products.

"Our goal is to be the go-to at-home fitness solution for as many people as possible, and with these new product launches, we’ll be able to offer access to Peloton’s best-in-class fitness content at various price points, depending on what consumers are looking for, especially in a world where people are increasingly working out at home.”

Features in the new Peloton Bike+ include a 23.8-inch rotating HD touchscreen; a high-fidelity, four-speaker sound system; and the ability to pair the bike with an Apple Watch.

The new Peloton Tread will also feature a 23.8-inch HD touchscreen has been designed to be "smaller than most couches" in order for it to fit comfortably in most homes.
Credit: Peloton
RELATED STORIES
Liteboxer aiming to be 'Peloton for boxing'


A fitness technology startup is aiming to turn boxing into the next at-home, subscription- based fitness trend.
FEATURE: Tech Talk: What’s the future of home fitness?


The coronavirus pandemic has seen the fitness industry pivot to digital. We look at the longer-term implications
MYXfitness becomes latest company to enter at-home fitness as market hots up


Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through virtual fitness.
MORE NEWS
Exclusive: HCM talks to Rainer Schaller about buying Gold’s Gym
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will have to prepare for permanent life with COVID-19 – but that the future will also present plenty of opportunities for the sector.
Arena gets US$5.2m seed financing to enter connected strength training market
Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks to launch its robotically-assisted resistance training product to the market.
EuropeActive to publish new study on COVID-19 cases and health club visits
Further research into the levels of positive COVID-19 cases among those to have visited fitness clubs and leisure facilities is currently being developed by EuropeActive.
Revolutionary new Passivhaus leisure centre gets the go-ahead. Will reduce energy costs by 60%
Planning approval has been granted to what is set to become one of the first wet and dry Passivhaus-certified leisure centres in the world.
Wexer launches into wellness in partnership with Mind123
Digital fitness content provider Wexer is launching a new wellness resource on its connected Web Player.
Active-net goes pan-European with hybrid events
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering into a monthly hybrid event.
+ More news   
 
FEATURED SUPPLIERS

Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
+ More featured suppliers  
COMPANY PROFILES
Physical Company

Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects th [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Les Mills: The Future of Fitness
Les Mills: The Future of Fitness Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24-25 Jul 2021

Active Aging Summit

Online / virtual, United States
25-26 Jul 2021

The Les Nouvelles Esthetiques Spa Conference 2021

The Houghton Hotel, Johannesburg, South Africa
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS