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HCM updates 2020 Fitness Trends with special COVID-19 edition
POSTED 12 Sep 2020 . BY Tom Walker
Threat of more lockdowns will drive the growth of digital that can be monetised Credit: Les Mills On Demand
COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

  1. Hybrid gym model
  2. Outdoor fitness
  3. High street gyms
  4. Diversification
  5. Strength training
  6. Fit tech
  7. Multi-brand businesses
  8. C-19 recovery programmes
  9. Overfatness
  10. PE
  11. Pandemic insurance
  12. Mental health support
  13. Eliminating male bias
  14. Swimming
  15. Post-exercise heat
  16. Catering for introverts
  17. Trim trails
  18. EcSOD
  19. Lobbying
  20. Senolytics


• To read about the top 20 fitness trends identified by HCM, click here.
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Jobs   News   Products   Magazine
NEWS
HCM updates 2020 Fitness Trends with special COVID-19 edition
POSTED 12 Sep 2020 . BY Tom Walker
Threat of more lockdowns will drive the growth of digital that can be monetised Credit: Les Mills On Demand
COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

  1. Hybrid gym model
  2. Outdoor fitness
  3. High street gyms
  4. Diversification
  5. Strength training
  6. Fit tech
  7. Multi-brand businesses
  8. C-19 recovery programmes
  9. Overfatness
  10. PE
  11. Pandemic insurance
  12. Mental health support
  13. Eliminating male bias
  14. Swimming
  15. Post-exercise heat
  16. Catering for introverts
  17. Trim trails
  18. EcSOD
  19. Lobbying
  20. Senolytics


• To read about the top 20 fitness trends identified by HCM, click here.
RELATED STORIES
FEATURE: Foresight: HCM fitness trends


COVID-19 has changed the world as we know it. We predict the top 20 trends in fitness for the coming year
FEATURE: Hybrid: The shape of digital


What types of exercise content were most popular during lockdown? Funxtion shares its insights
FEATURE: Opinion: Fighting COVID-19


Can fit tech alert users to immunodeficiencies or illnesses and be part of the solution? Fit Tech magazine ask the experts
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Exclusive: HCM talks to Rainer Schaller about buying Gold’s Gym
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will have to prepare for permanent life with COVID-19 – but that the future will also present plenty of opportunities for the sector.
Arena gets US$5.2m seed financing to enter connected strength training market
Fitness startup Arena Innovation has secured US$5.2m worth of seed funding, as it looks to launch its robotically-assisted resistance training product to the market.
EuropeActive to publish new study on COVID-19 cases and health club visits
Further research into the levels of positive COVID-19 cases among those to have visited fitness clubs and leisure facilities is currently being developed by EuropeActive.
Revolutionary new Passivhaus leisure centre gets the go-ahead. Will reduce energy costs by 60%
Planning approval has been granted to what is set to become one of the first wet and dry Passivhaus-certified leisure centres in the world.
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How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
Let’s talk about Orbit4 – the secret behind successful gyms. [more...]

INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return. [more...]
+ More featured suppliers  
COMPANY PROFILES
Orbit4

Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGym [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

24-25 Jul 2021

Active Aging Summit

Online / virtual, United States
25-26 Jul 2021

The Les Nouvelles Esthetiques Spa Conference 2021

The Houghton Hotel, Johannesburg, South Africa
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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