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HCM updates 2020 Fitness Trends with special COVID-19 edition
POSTED 12 Sep 2020 . BY Tom Walker
Threat of more lockdowns will drive the growth of digital that can be monetised Credit: Les Mills On Demand
COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

1 Hybrid gym model
2 Outdoor fitness
3 High street gyms
4 Diversification
5 Strength training
6 Fit tech
7 Multi-brand businesses
8 C-19 recovery programmes
9 Overfatness
10 PE
11 Pandemic insurance
12 Mental health support
13 Eliminating male bias
14 Swimming
15 Post-exercise heat
16 Catering for introverts
17 Trim trails
18 EcSOD
19 Lobbying
20 Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.
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Jobs   News   Products   Magazine
NEWS
HCM updates 2020 Fitness Trends with special COVID-19 edition
POSTED 12 Sep 2020 . BY Tom Walker
Threat of more lockdowns will drive the growth of digital that can be monetised Credit: Les Mills On Demand
COVID-19 has changed the world as we know it – and the fitness industry with it.

As a result, operators have had to change their forecasts and suppliers adapt to evolving consumer demands.

What, then, does the future landscape look like for the fitness and wellness industries?

HCM has updated its popular list of 20 Fitness Trends to create a special 2020 COVID-19 edition reflecting the reality of the challenges being faced by operators globally.

Included in the list is the rapidly emerging hybrid gym model, with operators creating live streaming or on-demand workouts to keep members engaged.

Although clubs are reopening, they are doing so under threat of closure through possible second lockdowns, meaning the pivot to a hybrid gym model is accelerating, with software companies and operators working to merge digital and physical into one seamless offering.

This is opening up a new competitive landscape where equipment suppliers, aggregators, content providers and app and software companies compete for market share of the hybrid gym market.

The pandemic has also hammered home the benefits of diversification, with operators moving to establish additional revenue streams.

This includes moves into other sectors, such as mail-order retail, F&B, streaming subscriptions, health checks and health insurance sales.

HCM also expects the sector to offer COVID-19 recovery programmes by upskilling some of the workforce to Level Five and also for decision-makers to focus more enegy and resources on lobbying, to develop more political clout.

HCM 2020 Fitness Trends (COVID-19 edition)

1 Hybrid gym model
2 Outdoor fitness
3 High street gyms
4 Diversification
5 Strength training
6 Fit tech
7 Multi-brand businesses
8 C-19 recovery programmes
9 Overfatness
10 PE
11 Pandemic insurance
12 Mental health support
13 Eliminating male bias
14 Swimming
15 Post-exercise heat
16 Catering for introverts
17 Trim trails
18 EcSOD
19 Lobbying
20 Senolytics

• To read about the top 20 fitness trends identified by HCM, click here.
RELATED STORIES
FEATURE: Foresight: HCM fitness trends


COVID-19 has changed the world as we know it. We predict the top 20 trends in fitness for the coming year
FEATURE: Hybrid: The shape of digital


What types of exercise content were most popular during lockdown? Funxtion shares its insights
FEATURE: Opinion: Fighting COVID-19


Can fit tech alert users to immunodeficiencies or illnesses and be part of the solution? Fit Tech magazine ask the experts
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Activity sector unites to push back over Chancellor’s Winter Economy Plan
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the pandemic "are not enough" to secure the future of the physical activity sector.
Good news – gyms and group exercise classes not affected by new 'Rule of Six'
The government's 'rule of six' has come into force in leisure settings today (24 September), with indoor sports heavily affected by the changes.
Bear Grylls leads activities on another successful National Fitness Day
The UK's physical activity sector has come together to get millions of people active during National Fitness Day 2020.
Exercise and depression – promising research published
A study by Rutgers University has suggested that it could be possible to predict which young adults with major depression would benefit most from exercise.
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30 Sep 2020

European Health & Fitness Forum (EHFF)

Exhibition Centre Cologne, Cologne, Germany
01-02 Oct 2020

CCR London

ExCeL London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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