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Digme counts down to launch of two new studios
POSTED 13 Aug 2020 . BY Tom Walker
Digme offers workouts focusing on indoor cycling, HIIT and yoga Credit: Digme
Boutique operator Digme Fitness will open two new studios in London over the next two weeks, taking the number of sites in its portfolio to eight.

The studios – in Covent Garden and Bank – formerly operated under the Another Space brand, the boutique studio arm of premium health club operator Third Space.

Digme acquired Another Space earlier this year after Third Space abandoned its plans to grow in the boutique sector.

The two sites have been rebranded as Digme studios and have had an upgrade with new indoor bikes, boxing gloves and lockers.

Both sites will offer workouts focusing on indoor cycling, HIIT and yoga. Digme is also launching a brand new concept at the studios called Combat HIIT, which will focus on three key components – speed, power and explosiveness – and will feature punching, kicking and bag work.

Digme Covent Garden will open on 17 August, while Digme Bank will open its doors on 1 September.

Another Space was set up as a standalone boutique fitness concept by Third Space in 2016. The two Another Space studios sat alongside – but independent from – the full-service Third Space clubs.

After completing the acquisition in January 2020, Digme co-founder and CEO Geoff Bamber said: "We have always admired Another Space, with its high-quality team, beautiful studios and prime locations.

"We believe that this transaction will strongly benefit our existing community, with two new central London locations and more concepts to avail of, as well as benefiting the members of Another Space by giving them more opportunities to work out across London."

Digme launched its first studio in June 2016 in Richmond, southwest London and has since grown steadily, benefitting from the increasing popularity of the boutique fitness concept.
Credit: Digme
The Covent Garden studio has ben rebranded and will be the first of the two sites to open on 17 August Credit: Digme
RELATED STORIES
  Digme Fitness acquires premium operator Another Space


Digme Fitness has acquired Another Space – the boutique studio arm of premium health club operator Third Space.
  Digme to open sixth site in West London – adds new programme of yoga classes


Digme Fitness is expanding its portfolio with the opening of a new studio in Ealing, London.
  Digme Fitness acquires Tribeca fitness studio, grows portfolio to six sites


Boutique operator Digme Fitness has acquired Tribeca Studios, the New York-inspired boutique fitness club located in the heart of Ealing Broadway in London.
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NEWS
Digme counts down to launch of two new studios
POSTED 13 Aug 2020 . BY Tom Walker
Digme offers workouts focusing on indoor cycling, HIIT and yoga Credit: Digme
Boutique operator Digme Fitness will open two new studios in London over the next two weeks, taking the number of sites in its portfolio to eight.

The studios – in Covent Garden and Bank – formerly operated under the Another Space brand, the boutique studio arm of premium health club operator Third Space.

Digme acquired Another Space earlier this year after Third Space abandoned its plans to grow in the boutique sector.

The two sites have been rebranded as Digme studios and have had an upgrade with new indoor bikes, boxing gloves and lockers.

Both sites will offer workouts focusing on indoor cycling, HIIT and yoga. Digme is also launching a brand new concept at the studios called Combat HIIT, which will focus on three key components – speed, power and explosiveness – and will feature punching, kicking and bag work.

Digme Covent Garden will open on 17 August, while Digme Bank will open its doors on 1 September.

Another Space was set up as a standalone boutique fitness concept by Third Space in 2016. The two Another Space studios sat alongside – but independent from – the full-service Third Space clubs.

After completing the acquisition in January 2020, Digme co-founder and CEO Geoff Bamber said: "We have always admired Another Space, with its high-quality team, beautiful studios and prime locations.

"We believe that this transaction will strongly benefit our existing community, with two new central London locations and more concepts to avail of, as well as benefiting the members of Another Space by giving them more opportunities to work out across London."

Digme launched its first studio in June 2016 in Richmond, southwest London and has since grown steadily, benefitting from the increasing popularity of the boutique fitness concept.
Credit: Digme
The Covent Garden studio has ben rebranded and will be the first of the two sites to open on 17 August Credit: Digme
RELATED STORIES
Digme Fitness acquires premium operator Another Space


Digme Fitness has acquired Another Space – the boutique studio arm of premium health club operator Third Space.
Digme to open sixth site in West London – adds new programme of yoga classes


Digme Fitness is expanding its portfolio with the opening of a new studio in Ealing, London.
Digme Fitness acquires Tribeca fitness studio, grows portfolio to six sites


Boutique operator Digme Fitness has acquired Tribeca Studios, the New York-inspired boutique fitness club located in the heart of Ealing Broadway in London.
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RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.
PureGym's new results set it up for accelerating growth
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years.
Deloitte says European health club market hit an all-time high for revenues in 2023
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market Report 2024.
Workers' Educational Association and CLUK team up to launch Carbon Literacy Course
Community Leisure UK is helping the public sector’s drive to net zero with the launch of a bespoke Carbon Literacy course.
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]

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