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Oyo Fitness becomes most-funded fitness product ever on Kickstarter. Targets home and gym markets
POSTED 18 May 2020 . BY Tom Walker
The OYO Nova Gym uses SpiraFlex technology to offer the user strength training for a number of muscle groups Credit: OYO Fitness
OYO Fitness is looking to benefit from the rapid growth in people looking for at-home fitness solutions with a piece of kit marketed as a fully portable personal gym, but with its sights also set on the gym market, HCM can reveal.

The start-up has used crowdfunding platform Kickstarter to bring the Nova Gym to the market and the funding campaign has already reached US$1.9m – making it the most funded fitness product in Kickstarter history in just 11 days.

The OYO Nova Gym has been designed to offer the user strength training for a range of muscle groups using SpiraFlex resistance – an innovation created by OYO founder Paul Francis.

As well as the at-home market, OYO will target the gym market, with a push to establish the equipment as a group exercise aid.

Francis invented the SpiraFlex resistance technology for NASA‘s Mission Critical programme to counteract astronaut bone and muscle loss caused by zero gravity.

He then licensed SpiraFlex technology to Nautilus and helped develop the Bowflex Revolution home gym, which has since achieved sales of over US$260m.

With the founding of OYO Fitness, Francis looking to incorporate SpiraFlex technology into fitness equipment that can be used anywhere.

The company has a pipeline of personal health and fitness equipment and has plans to expand international distribution into Europe, Asia and South America.
The OYO Nova Gym Credit: Oyo Fitness
OYO will also look to market the kit to gyms and studios as a group exercise aid Credit: OYO Fitness
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Research: Nearly 90 per cent of Brits will spend the same or more on being active after lockdown. Motivation from instructors a major factor
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ukactive: government's one size fits all changes to furlough scheme a 'guarantee of redundancies'
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Could a simple blood test show how physically fit a person is?
A study on how exercise changes the body at a molecular level has suggested that a simple blood test could be used to determine how physically fit a person is.
Fitness United launches today. HCM talks to founder, Neil Harmsworth
A new industry support association, Fitness United launches today (1 June) to bring suppliers and operators more closely together, HCM talks to founder, Neil Harmsworth
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Jobs   News   Products   Magazine
NEWS
Oyo Fitness becomes most-funded fitness product ever on Kickstarter. Targets home and gym markets
POSTED 18 May 2020 . BY Tom Walker
The OYO Nova Gym uses SpiraFlex technology to offer the user strength training for a number of muscle groups Credit: OYO Fitness
OYO Fitness is looking to benefit from the rapid growth in people looking for at-home fitness solutions with a piece of kit marketed as a fully portable personal gym, but with its sights also set on the gym market, HCM can reveal.

The start-up has used crowdfunding platform Kickstarter to bring the Nova Gym to the market and the funding campaign has already reached US$1.9m – making it the most funded fitness product in Kickstarter history in just 11 days.

The OYO Nova Gym has been designed to offer the user strength training for a range of muscle groups using SpiraFlex resistance – an innovation created by OYO founder Paul Francis.

As well as the at-home market, OYO will target the gym market, with a push to establish the equipment as a group exercise aid.

Francis invented the SpiraFlex resistance technology for NASA‘s Mission Critical programme to counteract astronaut bone and muscle loss caused by zero gravity.

He then licensed SpiraFlex technology to Nautilus and helped develop the Bowflex Revolution home gym, which has since achieved sales of over US$260m.

With the founding of OYO Fitness, Francis looking to incorporate SpiraFlex technology into fitness equipment that can be used anywhere.

The company has a pipeline of personal health and fitness equipment and has plans to expand international distribution into Europe, Asia and South America.
The OYO Nova Gym Credit: Oyo Fitness
OYO will also look to market the kit to gyms and studios as a group exercise aid Credit: OYO Fitness
MORE NEWS
Research: Nearly 90 per cent of Brits will spend the same or more on being active after lockdown. Motivation from instructors a major factor
In a major headline figure for operators, nearly 90 per cent of consumers say they intend to spend the same or more on being active as we come out of lockdown.
ukactive: government's one size fits all changes to furlough scheme a 'guarantee of redundancies'
ukactive has questioned the government's decision to make all employers start paying towards the wages of their furloughed staff.
Could a simple blood test show how physically fit a person is?
A study on how exercise changes the body at a molecular level has suggested that a simple blood test could be used to determine how physically fit a person is.
Fitness United launches today. HCM talks to founder, Neil Harmsworth
A new industry support association, Fitness United launches today (1 June) to bring suppliers and operators more closely together, HCM talks to founder, Neil Harmsworth
24 Hour Fitness begins reopenings amid rumours of Chapter 11
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+ More news   
 
FEATURED SUPPLIERS

What’s your Covid-19 exit strategy? How will you use this time to relaunch your business to thrive, not just survive
There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training. [more...]

EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
Finally, the time has come: fitness and health facilities around the globe are gradually resuming operations. [more...]
COMPANY PROFILES
Harlands Group

Harlands Group is the leading provider of membership management services to leisure operators, proce [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-05 Jun 2020

MIPIM

Palais des Festivals, Cannes, France
06 Jun 2020

Welsh Fitness Expo

Cardiff City Stadium, Cardiff,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS