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Total Fitness acquires Pro-Fit Personal Training
POSTED 13 Dec 2019 . BY Tom Walker
The deal will result in 150 self-employed personal trainers being transferred to Total Fitness Credit: Total Fitness

The added benefits and training that we will provide to the personal trainers will elevate the offering they are able to provide
– Sophie Lawler
Mid-market health club operator Total Fitness has acquired Pro-Fit Personal Training.

The deal follows a five-year partnership between the two companies and will result in 150 self-employed personal trainers being transferred to Total Fitness.

The operator says the move will provide its members with easier access to specialist personal training services that "cater to a wider range of budgets and abilities".

In return, the trainers will have access to a suite of benefits – including training courses to aid their professional and personal development.

Total Fitness currently operates 17 health clubs across the North of England and Wales.

"In order to keep up with demand from our growing member base – and in line with current fitness trends – personal training is set to be a key area for our growth plans in 2020," said Jasvir Sanghera, chief financial officer of Total Fitness.

"Over the last year we’ve managed to reverse a decade-long decline in membership, greatly improve our satisfaction scores and double our EBITDA year on year. This acquisition now puts us in an ideal position to focus on the product and deliver our all-encompassing fitness offering to our ever-increasing member base.

"We’ve been wanting to enhance our personal training offering for some time now and having worked with this particular community of trainers for five years we trust them to deliver a top notch service on our gym floors."

Sophie Lawler, CEO of Total Fitness, added: “This is a hugely exciting acquisition for us. We’ve spent the last year reclaiming our purpose as a health club and working to put the fitness offering back into the heart of the business. To now be working even closer with this team of highly experienced personal trainers to strengthen our product offering is the perfect end to a fantastically productive year.

“The added benefits and training that we will provide to the personal trainers will elevate the offering they are able to provide to ensure the best quality of coaching and professionalism is received by everyone using the service.

“The acquisition brings new levels of possibility to our 100,000 members and we’re confident that this development will help to get larger numbers of people onto the gym floor and give them even more reason to keep coming back and getting fitter.”
RELATED STORIES
  FEATURE: Interview: Sophie Lawler


In her first year as CEO of Total Fitness, membership has grown by 6,000. The first female CEO in the UK’s commercial fitness sector tells us how she’s implemented cultural changes to grow the business
  New management team credited with "reversal of membership decline" at Total Fitness


Health club operator Total Fitness has completed a turnaround of its fortunes, reversing a "steady decline in membership" in the past 12 months.
  Total Fitness announces aggressive capital expenditure plan


Total Fitness says it's aiming to take its member experience to "the next level", through a major investment in new kit and staff training.
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NEWS
Total Fitness acquires Pro-Fit Personal Training
POSTED 13 Dec 2019 . BY Tom Walker
The deal will result in 150 self-employed personal trainers being transferred to Total Fitness Credit: Total Fitness
The added benefits and training that we will provide to the personal trainers will elevate the offering they are able to provide
– Sophie Lawler
Mid-market health club operator Total Fitness has acquired Pro-Fit Personal Training.

The deal follows a five-year partnership between the two companies and will result in 150 self-employed personal trainers being transferred to Total Fitness.

The operator says the move will provide its members with easier access to specialist personal training services that "cater to a wider range of budgets and abilities".

In return, the trainers will have access to a suite of benefits – including training courses to aid their professional and personal development.

Total Fitness currently operates 17 health clubs across the North of England and Wales.

"In order to keep up with demand from our growing member base – and in line with current fitness trends – personal training is set to be a key area for our growth plans in 2020," said Jasvir Sanghera, chief financial officer of Total Fitness.

"Over the last year we’ve managed to reverse a decade-long decline in membership, greatly improve our satisfaction scores and double our EBITDA year on year. This acquisition now puts us in an ideal position to focus on the product and deliver our all-encompassing fitness offering to our ever-increasing member base.

"We’ve been wanting to enhance our personal training offering for some time now and having worked with this particular community of trainers for five years we trust them to deliver a top notch service on our gym floors."

Sophie Lawler, CEO of Total Fitness, added: “This is a hugely exciting acquisition for us. We’ve spent the last year reclaiming our purpose as a health club and working to put the fitness offering back into the heart of the business. To now be working even closer with this team of highly experienced personal trainers to strengthen our product offering is the perfect end to a fantastically productive year.

“The added benefits and training that we will provide to the personal trainers will elevate the offering they are able to provide to ensure the best quality of coaching and professionalism is received by everyone using the service.

“The acquisition brings new levels of possibility to our 100,000 members and we’re confident that this development will help to get larger numbers of people onto the gym floor and give them even more reason to keep coming back and getting fitter.”
RELATED STORIES
FEATURE: Interview: Sophie Lawler


In her first year as CEO of Total Fitness, membership has grown by 6,000. The first female CEO in the UK’s commercial fitness sector tells us how she’s implemented cultural changes to grow the business
New management team credited with "reversal of membership decline" at Total Fitness


Health club operator Total Fitness has completed a turnaround of its fortunes, reversing a "steady decline in membership" in the past 12 months.
Total Fitness announces aggressive capital expenditure plan


Total Fitness says it's aiming to take its member experience to "the next level", through a major investment in new kit and staff training.
MORE NEWS
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
Planet Fitness trans locker room debacle confirms the need for industry guidelines
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and seen share values slide, in the wake of a trans person having been photographed using the women’s locker room at an Alaskan gym.
Top operators gather from across Europe for EHFF
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
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Mindbody

Mindbody is the leading business management software for the fitness and wellness industries. [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
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21-21 Apr 2024

Below the Belt Melbourne Pedalthon

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UK Aufguss Championships

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+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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