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Fiit and Hussle join forces
POSTED 27 Nov 2019 . BY Tom Walker
Fiit offers on-demand classes across three disciplines
On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to its catalogue of workouts.

Fiit offers on-demand classes across three disciplines – cardio, strength and balance – with guidance from a selection of PTs. It also runs Fiit Club, which allows users to exercise at home and compete against each other, no matter what their personal fitness levels.

The partnership is set to benefit Hussle members who work out at different gyms across the country – but aren’t able to access club-based personal training services.

For Fiit customers, the collaboration means having access to Hussle's network of 3,000 gyms, health clubs and spas, introducing an in-club experience to supplement the app-led content they receive.

"Working with Fiit is the perfect partnership for Hussle in terms of engaging the Gen Z and Millennial audience we target for our fitness operator partners," said Lawrence King, head of commercial partnerships at Hussle.

"The way in which people consume fitness has irreversibly changed and we believe collaborations with market-leading content producers like Fiit are a great way to increase overall participation, especially across younger demographics."

Ian McCaig, co-founder of Fiit, added: "Our mission at Fiit is to make exercise a habit for everybody, so we're excited to partner with Hussle whose national network of gyms and health clubs provides customers with access to fitness facilities wherever they need them.

"We believe providing gym-goers with digital access to 25 of the most in-demand personal trainers is the next frontier for the gym of the future. Whether someone is looking to do HIIT, strength training or Yoga, with over 400 classes available, the Fiit app has them covered."

Hussle - formerly called PayAsUGym – was first launched in 2011. It currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators, including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Fiit was co-founded by a team of ex-Google employees and Qubit founders.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Fiit and Hussle join forces
POSTED 27 Nov 2019 . BY Tom Walker
Fiit offers on-demand classes across three disciplines
On-demand fitness app Fiit has partnered with fitness marketplace Hussle, giving Hussle users access to its catalogue of workouts.

Fiit offers on-demand classes across three disciplines – cardio, strength and balance – with guidance from a selection of PTs. It also runs Fiit Club, which allows users to exercise at home and compete against each other, no matter what their personal fitness levels.

The partnership is set to benefit Hussle members who work out at different gyms across the country – but aren’t able to access club-based personal training services.

For Fiit customers, the collaboration means having access to Hussle's network of 3,000 gyms, health clubs and spas, introducing an in-club experience to supplement the app-led content they receive.

"Working with Fiit is the perfect partnership for Hussle in terms of engaging the Gen Z and Millennial audience we target for our fitness operator partners," said Lawrence King, head of commercial partnerships at Hussle.

"The way in which people consume fitness has irreversibly changed and we believe collaborations with market-leading content producers like Fiit are a great way to increase overall participation, especially across younger demographics."

Ian McCaig, co-founder of Fiit, added: "Our mission at Fiit is to make exercise a habit for everybody, so we're excited to partner with Hussle whose national network of gyms and health clubs provides customers with access to fitness facilities wherever they need them.

"We believe providing gym-goers with digital access to 25 of the most in-demand personal trainers is the next frontier for the gym of the future. Whether someone is looking to do HIIT, strength training or Yoga, with over 400 classes available, the Fiit app has them covered."

Hussle - formerly called PayAsUGym – was first launched in 2011. It currently has nearly 3,000 gyms and health clubs in its network, which includes a number of major operators, including Nuffield Health, Bannatyne Health Clubs, SLM and Places for People Leisure.

Fiit was co-founded by a team of ex-Google employees and Qubit founders.
RELATED STORIES
Premier Inn partners with Hussle – rolls out gym access across its 800 hotels


Budget hotel operator Premier Inn has officially signed a nationwide partnership with online fitness marketplace Hussle, which will see all Premier Inn guests gain access to Hussle's network of gyms.
Independent report on fitness aggregation to be launched in February


A white paper, charting the effects of intermediary services – or aggregators – in the fitness sector will be published on 10 February.
MORE NEWS
Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness chains, has acquired fellow Norwegian operator, Aktiv Trening.
Missed FIBO? Catch up with the HCM roundup
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, distributing a special FIBO edition of HCM in support of the event as its global media partner.
Xplor kicks off international expansion for its Mariana Tek software with 1Rebel deal
Atlanta-based boutique fitness software company, Xplor Mariana Tek, has kicked off a push for international expansion.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
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+ More catalogues  

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Below the Belt Melbourne Pedalthon

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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

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