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F45 to open franchised studio at Everyone Active centre
POSTED 11 Sep 2019 . BY Tom Walker
F45 will open a studio at an Everyone Active centre in London

We recognised some time ago that the traditional leisure centre model was not future proof
– Duncan Jefford
Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see an F45-branded studio open at a publicly-owned leisure centre for the first time.

Australia-based F45, which offers functional fitness-based HIIT sessions, sees the deal as a way of expanding into new geographic areas across the UK. It currently has more than 1,700 sites globally and around 75 franchised studios in the UK.

Everyone Active says the deal will form part of its push towards a "boutique in a big box model". The F45 partnership follows a 10-site deal signed with boutique yoga provider MoreYoga in 2018. Earlier this year, the operator also secured a partnership with premium swimming tuition provider Swimming Nature.

The first F45 studio at an Everyone Active site will open at the Little Venice Sports Centre in Maida Vale, London. The site is managed in partnership with Westminster City Council and the F45 studio will be operated under the usual F45 franchise model by franchisee holder, Annie Edmonds.

Duncan Jefford, regional director for Everyone Active, said: "We recognised some time ago that the traditional leisure centre model was not future proof and have been working hard to develop and modernise our offering.

"We are space-rich but also recognise that it’s not always better to create your own products.

"By forming alliances with the right brands we can elevate our proposition and create the most exciting facilities in the country. We’re incredibly excited to be moving forward with F45.

"Their product complements, rather than competes with our own and we share the same values around getting people active. We expect Little Venice Sports Centre to be the first of many sites to house an F45 franchise."
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Jobs    News   Products   Magazine
NEWS
F45 to open franchised studio at Everyone Active centre
POSTED 11 Sep 2019 . BY Tom Walker
F45 will open a studio at an Everyone Active centre in London
We recognised some time ago that the traditional leisure centre model was not future proof
– Duncan Jefford
Fitness Franchise F45 has signed a partnership deal with Everyone Active, which will see an F45-branded studio open at a publicly-owned leisure centre for the first time.

Australia-based F45, which offers functional fitness-based HIIT sessions, sees the deal as a way of expanding into new geographic areas across the UK. It currently has more than 1,700 sites globally and around 75 franchised studios in the UK.

Everyone Active says the deal will form part of its push towards a "boutique in a big box model". The F45 partnership follows a 10-site deal signed with boutique yoga provider MoreYoga in 2018. Earlier this year, the operator also secured a partnership with premium swimming tuition provider Swimming Nature.

The first F45 studio at an Everyone Active site will open at the Little Venice Sports Centre in Maida Vale, London. The site is managed in partnership with Westminster City Council and the F45 studio will be operated under the usual F45 franchise model by franchisee holder, Annie Edmonds.

Duncan Jefford, regional director for Everyone Active, said: "We recognised some time ago that the traditional leisure centre model was not future proof and have been working hard to develop and modernise our offering.

"We are space-rich but also recognise that it’s not always better to create your own products.

"By forming alliances with the right brands we can elevate our proposition and create the most exciting facilities in the country. We’re incredibly excited to be moving forward with F45.

"Their product complements, rather than competes with our own and we share the same values around getting people active. We expect Little Venice Sports Centre to be the first of many sites to house an F45 franchise."
RELATED STORIES
F45 continues UK expansion amid stock market listing rumours


F45 is expanding its UK footprint with the launch of two new studios in Manchester.
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Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness chains, has acquired fellow Norwegian operator, Aktiv Trening.
Missed FIBO? Catch up with the HCM roundup
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, distributing a special FIBO edition of HCM in support of the event as its global media partner.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Andy King launches The Conveners podcast to champion the pivot to wellbeing
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Physical is the UK’s go-to, one-stop shop for commercial grade fitness equipment and flooring, with [more...]
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS