POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
NEWS
Major national campaign aims to activate people with long-term health conditions
POSTED 29 Aug 2019 . BY Tom Walker
Led by a collaboration of 15 leading health and social care charities, the campaign looks to mimic the success of the award-winning 'This Girl Can' campaign
A major new national campaign is aiming to get people living with long-term health conditions more physically active.

"We Are Undefeatable" will target the estimated 15 million people in England suffering from ailments such as diabetes, cancer, arthritis and Parkinson’s.

Led by a collaboration of 15 leading health and social care charities, the campaign has received funding from Sport England and will look to mimic the success of the award-winning "This Girl Can" campaign.

Highlighting the barriers faced by people with long-term ailments, the campaign will run across TV, radio and social media, encouraging people to visit a dedicated website (www.weareundefeatable.co.uk) for inspiration and tips on how to get active in ways that suit them. The campaign will show the emotional stories of men and women living with a variety of conditions getting active in ways that suit their needs.

The launch coincides with the publication of research by Sport England, which shows that those living with a long-term health condition are twice as likely to be inactive – despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.

According to the research, 69 per cent of people living with long-term health conditions would like to be more active – and 66 per cent say it would help manage or improve their condition.

When asked for the barriers preventing them from being active, more than a third of people (36 per cent) cited lack of energy and two in five (40 per cent) listed the pain caused by their health condition.

"This campaign is about enjoying being active on the good days and getting through the bad," said Juliet Bouverie, CEO of Stroke Association – one of the organisations taking part in We Are Undefeatable.

Tim Hollingsworth, CEO of Sport England added: “You’re twice as likely to be inactive if you have a long-term health condition.

"We believe we can change that because our research shows the majority of people with a condition would like to more active.

"That might be strengthening activities, walking, going to the gym or playing a sport.

"We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better."

RELATED STORIES
New This Girl Can campaign focuses on women and cycling


Sport England and British Cycling are partnering on a new "This Girl Can" campaign designed to highlight British Cycling's recreational, women-only bike riding programme, which offers hundreds of free bike rides across the UK. Using a series of targeted social media films and image adverts, the six-week campaign will mirror previous bold and eye-catching This Girl Can campaigns, showing how women, regardless of age, background, fitness or experience, can take up cycling and overcome those barriers in a judgement-free environment.
First reveal of new This Girl Can campaign


Speaking at the annual Legend customer day at the NEC today, Sport England’s executive director of mass markets, Dave Newton gave a first reveal of the new This Girl Can campaign, which will go live on 26 October.
Sport England's This Girl Can campaign 'goes global' with Australian debut


Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
MORE NEWS
Sky enters the fitness market via deal with Fiit – more profile for rockstar trainers
Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to make its virtual workout platform available through the subscription-based Sky Q service.
Flywheel files for bankruptcy
Indoor cycling brand, Flywheel, has filed for Chapter 7 bankruptcy and closed its US studios – just months after settling a legal case with rival Peloton.
Keepme completes first round of investment, secures US$1.7m
Artificial intelligence-based sales and marketing platform Keepme has secured round one funding, totalling US$1.7m.
EuropeActive publishes Horizon 2025 – sectoral manifesto for European fitness
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of the "entire ecosystem of the European fitness and physical activity sector" for the next five years.
+ More news   
LATEST JOBS
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Aqua Vale Swimming & Fitness Centre, Aylesbury , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Swan Pool & Leisure Centre, Buckingham , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Wickford Swim and Sports Centre, Wickford , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Eversley Leisure Centre , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Basildon Sporting Village , United Kingdom
Personal trainers
Everyone Active
Salary: Unlimited earning potential
Job location: Hemel Hempstead Leisure Centre, UK , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer. [more...]

The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club. [more...]
COMPANY PROFILES
EMD UK

EMD UK have a range of options for fitness brands, including support in starting up, regular busines [more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-02 Oct 2020

CCR London

ExCeL London, United Kingdom
01-04 Oct 2020

Cosmobeaute Malaysia

Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
NEWS
Major national campaign aims to activate people with long-term health conditions
POSTED 29 Aug 2019 . BY Tom Walker
Led by a collaboration of 15 leading health and social care charities, the campaign looks to mimic the success of the award-winning 'This Girl Can' campaign
A major new national campaign is aiming to get people living with long-term health conditions more physically active.

"We Are Undefeatable" will target the estimated 15 million people in England suffering from ailments such as diabetes, cancer, arthritis and Parkinson’s.

Led by a collaboration of 15 leading health and social care charities, the campaign has received funding from Sport England and will look to mimic the success of the award-winning "This Girl Can" campaign.

Highlighting the barriers faced by people with long-term ailments, the campaign will run across TV, radio and social media, encouraging people to visit a dedicated website (www.weareundefeatable.co.uk) for inspiration and tips on how to get active in ways that suit them. The campaign will show the emotional stories of men and women living with a variety of conditions getting active in ways that suit their needs.

The launch coincides with the publication of research by Sport England, which shows that those living with a long-term health condition are twice as likely to be inactive – despite evidence that being active can help manage many conditions and help reduce the impact and severity of some symptoms.

According to the research, 69 per cent of people living with long-term health conditions would like to be more active – and 66 per cent say it would help manage or improve their condition.

When asked for the barriers preventing them from being active, more than a third of people (36 per cent) cited lack of energy and two in five (40 per cent) listed the pain caused by their health condition.

"This campaign is about enjoying being active on the good days and getting through the bad," said Juliet Bouverie, CEO of Stroke Association – one of the organisations taking part in We Are Undefeatable.

Tim Hollingsworth, CEO of Sport England added: “You’re twice as likely to be inactive if you have a long-term health condition.

"We believe we can change that because our research shows the majority of people with a condition would like to more active.

"That might be strengthening activities, walking, going to the gym or playing a sport.

"We are very proud to support our charity partners in delivering this new campaign because we know with the right support, sport and physical activity has the ability to change the lives of people living with long-term health conditions for the better."

RELATED STORIES
New This Girl Can campaign focuses on women and cycling


Sport England and British Cycling are partnering on a new "This Girl Can" campaign designed to highlight British Cycling's recreational, women-only bike riding programme, which offers hundreds of free bike rides across the UK. Using a series of targeted social media films and image adverts, the six-week campaign will mirror previous bold and eye-catching This Girl Can campaigns, showing how women, regardless of age, background, fitness or experience, can take up cycling and overcome those barriers in a judgement-free environment.
First reveal of new This Girl Can campaign


Speaking at the annual Legend customer day at the NEC today, Sport England’s executive director of mass markets, Dave Newton gave a first reveal of the new This Girl Can campaign, which will go live on 26 October.
Sport England's This Girl Can campaign 'goes global' with Australian debut


Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
MORE NEWS
Sky enters the fitness market via deal with Fiit
Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to make its virtual workout platform available through the subscription-based Sky Q service.
Flywheel files for bankruptcy
Indoor cycling brand, Flywheel, has filed for Chapter 7 bankruptcy and closed its US studios – just months after settling a legal case with rival Peloton.
Keepme completes first round of investment, secures US$1.7m
Artificial intelligence-based sales and marketing platform Keepme has secured round one funding, totalling US$1.7m.
EuropeActive publishes Horizon 2025 – sectoral manifesto for European fitness
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of the "entire ecosystem of the European fitness and physical activity sector" for the next five years.
Deloitte report: impact of COVID-19 on the European fitness market
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating hybrid models due to the COVID-19 pandemic, according to a large-scale report by Deloitte.
Equinox launches outdoor gym concept
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles.
+ More news   
 
FEATURED SUPPLIERS

Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer. [more...]

The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club. [more...]
COMPANY PROFILES
EMD UK

EMD UK have a range of options for fitness brands, including support in starting up, regular busines [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

MyZone Group Ltd - A new Zone is here
A new zone is here for your club, for your members and for you. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-02 Oct 2020

CCR London

ExCeL London, United Kingdom
01-04 Oct 2020

Cosmobeaute Malaysia

Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS