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Discobarre to open first stand-alone studio in London
POSTED 08 Apr 2019 . BY Tom Walker
Independently-owned boutique fitness operator Discobarre, which "bridges the gap between fitness and dance", will launch its first stand-alone studio in London this month.

The venue in Dalston, east London, is based on the original Discobarre concept – combining a "hardcore​ ​ballet-barre​ ​workout" with house and disco music – founded by Sophie Ritchie.

It is marketed as the only studio in London offering the original Lotte Berk Technique, with additional classes including curated ballet, dance-related fitness and movement meditation.

"The studio has been designed to offer a safe space devoid of pretension and intimidation to help people gain confidence in their bodies, move with greater freedom and fluidity and help cope with the demands of the city," Ritchie said.

"​It’s my mission to make people feel comfortable in their body and confident in the way they move.

"I wanted to create a fun and relaxed and supportive environment where people can come and dance like no one’s watching and get a seriously powerful workout but with a focus on how you feel not how you look."

The Lotte Berk Technique is a barre workout which grew popular in the 1960s, 70s and 80s with a regimen that promised to "sculpt a svelte physique and radically improve sexual pleasure" – and was popular with celebrities including Dame Joan Collins and Bond girl Britt Ekland.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Discobarre to open first stand-alone studio in London
POSTED 08 Apr 2019 . BY Tom Walker
Independently-owned boutique fitness operator Discobarre, which "bridges the gap between fitness and dance", will launch its first stand-alone studio in London this month.

The venue in Dalston, east London, is based on the original Discobarre concept – combining a "hardcore​ ​ballet-barre​ ​workout" with house and disco music – founded by Sophie Ritchie.

It is marketed as the only studio in London offering the original Lotte Berk Technique, with additional classes including curated ballet, dance-related fitness and movement meditation.

"The studio has been designed to offer a safe space devoid of pretension and intimidation to help people gain confidence in their bodies, move with greater freedom and fluidity and help cope with the demands of the city," Ritchie said.

"​It’s my mission to make people feel comfortable in their body and confident in the way they move.

"I wanted to create a fun and relaxed and supportive environment where people can come and dance like no one’s watching and get a seriously powerful workout but with a focus on how you feel not how you look."

The Lotte Berk Technique is a barre workout which grew popular in the 1960s, 70s and 80s with a regimen that promised to "sculpt a svelte physique and radically improve sexual pleasure" – and was popular with celebrities including Dame Joan Collins and Bond girl Britt Ekland.
RELATED STORIES
Latest Leisure Opportunities news round-up is now live!


Boutique operator Discobarre will launch its first stand-alone studio in London, plans submitted for MSG Sphere, sport sector told to "step up its game" and coastal visitor attractions set to share £36m government funding.
MORE NEWS
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
Treningshelse Holding snaps up another Norwegian fitness chain as it sets its sight on market leadership
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness chains, has acquired fellow Norwegian operator, Aktiv Trening.
Missed FIBO? Catch up with the HCM roundup
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, distributing a special FIBO edition of HCM in support of the event as its global media partner.
Xplor kicks off international expansion for its Mariana Tek software with 1Rebel deal
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Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]

Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US. [more...]
+ More featured suppliers  
COMPANY PROFILES
IndigoFitness

We Create Training Spaces! We've been designing and delivering high quality training spaces for alm [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-21 Apr 2024

Below the Belt Melbourne Pedalthon

Sandown Racecourse , Springvale , Australia
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UK Aufguss Championships

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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

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