Sweatcoin users experience 20 per cent increase in physical activity study finds
POSTED 25 Jan 2019 . BY Lauren Heath-Jones
The results of this study reach far beyond individual benefits; the improved movement of those individuals can collectively and measurably relieve pressure on our strained healthcare systems and improve the overall wellbeing of the nation – Anton Derlyatka, co-founder of Sweatcoin
A study carried out by the University of Warwick has found that Sweatcoin, an app which incentivises users to exercise by offering cash rewards, can result in users increasing physical activity by up to 20 per cent.
Researchers from the university's Warwick Manufacturing Group (WMG) department monitored the daily step counts of 6,000 Sweatcoin users for six months after they downloaded the app. This data was then compared to users average physical activity three months prior to the study, with results showing that physical activity increased by an average of 19.5 per cent.
Furthermore, the study found that those typically lacking motivation to exercise, particularly participants with higher BMIs or sedentary lifestyles, were more likely to increase their step count. This suggests that instant reward programmes, such as Sweatcoin, could be key to tackling a number of societal health issues.
Dr Mark Elliott, assistant professor at the Institute of Digital Healthcare at WMG, University of Warwick, said: "By analysing the anonymised daily step count data from a sample of 6000 Sweatcoin users and combining this with data from the surveys and focus groups facilitated by our researchers, we were able to identify which types of user had the biggest impact in terms of increased physical activity from using the app - and these are the groups who traditionally struggle the most with self-motivation."
Oleg Fomenko, co-founder of Sweatcoin, says: "Incentivising people to walk more is key to providing levels of sustained physical activity. Yet traditional ideas such as providing educational seminars and
Sweatcoin co-founder Anton Derlyatka said: "This study suggests we have a tool to reduce the burden on health and community services, saving billions in taxpayer money."
"The results of this study reach far beyond individual benefits; the improved movement of those individuals can collectively and measurably relieve pressure on our strained healthcare systems and improve the overall wellbeing of the nation. We have ambitious plans for Sweatcoin, in collaboration with the private and public sector, to truly bring an end to our deadly sedentary lifestyles."
David Beckham becomes final member of "Class of ’92" to take stake in Salford City, cash incentives
from fitness apps get people more active, Anytime Fitness begins roll-out of new interior design and
details have been released for a £36m redevelopment of the National Portrait Gallery in London.
A fitness app that rewards people who are physically active has secured financial backing
of US$5.7m (£4.1m, €4.7m) to help boost its presence globally.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
US.
[more...]
Sweatcoin users experience 20 per cent increase in physical activity study finds
POSTED 25 Jan 2019 . BY Lauren Heath-Jones
The results of this study reach far beyond individual benefits; the improved movement of those individuals can collectively and measurably relieve pressure on our strained healthcare systems and improve the overall wellbeing of the nation – Anton Derlyatka, co-founder of Sweatcoin
A study carried out by the University of Warwick has found that Sweatcoin, an app which incentivises users to exercise by offering cash rewards, can result in users increasing physical activity by up to 20 per cent.
Researchers from the university's Warwick Manufacturing Group (WMG) department monitored the daily step counts of 6,000 Sweatcoin users for six months after they downloaded the app. This data was then compared to users average physical activity three months prior to the study, with results showing that physical activity increased by an average of 19.5 per cent.
Furthermore, the study found that those typically lacking motivation to exercise, particularly participants with higher BMIs or sedentary lifestyles, were more likely to increase their step count. This suggests that instant reward programmes, such as Sweatcoin, could be key to tackling a number of societal health issues.
Dr Mark Elliott, assistant professor at the Institute of Digital Healthcare at WMG, University of Warwick, said: "By analysing the anonymised daily step count data from a sample of 6000 Sweatcoin users and combining this with data from the surveys and focus groups facilitated by our researchers, we were able to identify which types of user had the biggest impact in terms of increased physical activity from using the app - and these are the groups who traditionally struggle the most with self-motivation."
Oleg Fomenko, co-founder of Sweatcoin, says: "Incentivising people to walk more is key to providing levels of sustained physical activity. Yet traditional ideas such as providing educational seminars and
Sweatcoin co-founder Anton Derlyatka said: "This study suggests we have a tool to reduce the burden on health and community services, saving billions in taxpayer money."
"The results of this study reach far beyond individual benefits; the improved movement of those individuals can collectively and measurably relieve pressure on our strained healthcare systems and improve the overall wellbeing of the nation. We have ambitious plans for Sweatcoin, in collaboration with the private and public sector, to truly bring an end to our deadly sedentary lifestyles."
David Beckham becomes final member of "Class of ’92" to take stake in Salford City, cash incentives
from fitness apps get people more active, Anytime Fitness begins roll-out of new interior design and
details have been released for a £36m redevelopment of the National Portrait Gallery in London.
A fitness app that rewards people who are physically active has secured financial backing
of US$5.7m (£4.1m, €4.7m) to help boost its presence globally.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
Operator Circadian Trust has launched a five-year growth drive designed to
support health and wellbeing across South Gloucestershire, UK. The initiative
will see a £2.4m investment in its five Active Lifestyle Centres.
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
US.
[more...]