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Digme Fitness acquires Tribeca fitness studio, grows portfolio to six sites
POSTED 22 Jan 2019 . BY Tom Walker
The Digme studios offer indoor cycle and HIIT
Boutique operator Digme Fitness has acquired Tribeca Studios, the New York-inspired boutique fitness club located in the heart of Ealing Broadway in London.

The club will become Digme's sixth site, joining a portfolio which includes existing studios in Richmond, Moorgate, Blackfriars, Rathbone Square and Oxford.

The Digme studios offer indoor cycle and HIIT, in addition to a Yoga studio at its Oxford studio.

The Tribeca club has three on-site studios and has a timetable of 140 group exercise classes each week, ranging from dance to indoor cycling.

“Our combined businesses with Tribeca will give us unparalleled scale and reach across London and balances our portfolio very nicely between prime residential and commercial hubs of London," said Geoff Bamber, Digme CEO and co-founder.

Hayley Balls, founder of Tribeca, added: "Tribeca and Digme share many similarities in our vision for the future of boutique fitness and we are great admirers of Digme's team and track record of delivering incredible classes to customers."
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Geoff Bamber, founder of boutique fitness chain Digme, predicts that the industry will see a number of pay-as-you-go operators entering the sector – in response to consumer demand for fitness offers which fit individual lifestyles.
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Get HCM digital magazine and ezines FREE
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Jobs    News   Products   Magazine
NEWS
Digme Fitness acquires Tribeca fitness studio, grows portfolio to six sites
POSTED 22 Jan 2019 . BY Tom Walker
The Digme studios offer indoor cycle and HIIT
Boutique operator Digme Fitness has acquired Tribeca Studios, the New York-inspired boutique fitness club located in the heart of Ealing Broadway in London.

The club will become Digme's sixth site, joining a portfolio which includes existing studios in Richmond, Moorgate, Blackfriars, Rathbone Square and Oxford.

The Digme studios offer indoor cycle and HIIT, in addition to a Yoga studio at its Oxford studio.

The Tribeca club has three on-site studios and has a timetable of 140 group exercise classes each week, ranging from dance to indoor cycling.

“Our combined businesses with Tribeca will give us unparalleled scale and reach across London and balances our portfolio very nicely between prime residential and commercial hubs of London," said Geoff Bamber, Digme CEO and co-founder.

Hayley Balls, founder of Tribeca, added: "Tribeca and Digme share many similarities in our vision for the future of boutique fitness and we are great admirers of Digme's team and track record of delivering incredible classes to customers."
RELATED STORIES
Boutique fitness operator Digme looks to franchising for growth


Boutique fitness studio operator Digme Fitness will begin offering its business model to franchisees, as it looks to grow its brand in the UK and internationally.
Digme founder: 'pay-as-you-go model will become more prominent'


Geoff Bamber, founder of boutique fitness chain Digme, predicts that the industry will see a number of pay-as-you-go operators entering the sector – in response to consumer demand for fitness offers which fit individual lifestyles.
FEATURE: People profile: Geoff Bamber


The CEO of Digme Fitness discusses the evolution of his chain of boutique studios, which have technology at their heart
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