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Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.

Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.

The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.

The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).

According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".

The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.

There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.

The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.

“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.

"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
RELATED STORIES
  Latest Leisure Opportunities news round-up is now live!


Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong calls on galleries and museums to lower entrance fees for younger visitors.
  Victus Soul sets sights on growth as concept is 'locked down'


New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
  Gym owner slams banks for coronavirus loan scheme failure


Paul Trendell, founder and CEO of boutique operator Victus Soul, has questioned the way banks are handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).
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Jobs    News   Products   Magazine
NEWS
Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.

Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.

The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.

The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).

According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".

The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.

There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.

The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.

“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.

"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
RELATED STORIES
Latest Leisure Opportunities news round-up is now live!


Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong calls on galleries and museums to lower entrance fees for younger visitors.
Victus Soul sets sights on growth as concept is 'locked down'


New boutique studio Victus Soul is targeting growth within the UK and overseas as it makes a success of its HIIT concept of running and boxing-inspired group exercise classes with a particular focus on recovery.
Gym owner slams banks for coronavirus loan scheme failure


Paul Trendell, founder and CEO of boutique operator Victus Soul, has questioned the way banks are handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).
MORE NEWS
Nuffield Health calls for National Movement Strategy as research shows decline in fitness levels among some consumers
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Immediate rewards can motivate people to exercise, finds new research
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead to sustained increases in activity according to new research.
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.
PureGym's new results set it up for accelerating growth
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans to develop 200 new clubs in the next three to four years.
Deloitte says European health club market hit an all-time high for revenues in 2023
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