Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.
Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.
The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.
The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).
According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".
The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.
There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.
The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.
“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.
"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city
with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong
calls on galleries and museums to lower entrance fees for younger visitors.
New boutique studio Victus Soul is targeting growth within the UK and overseas as it
makes a success of its HIIT concept of running and boxing-inspired group exercise classes
with a particular focus on recovery.
Paul Trendell, founder and CEO of boutique operator Victus Soul, has questioned the way
banks are
handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
US.
[more...]
Boutique operator Victus Soul opens first studio in London
POSTED 03 Dec 2018 . BY Tom Walker
London's thriving boutique fitness market has a new entrant – Victus Soul, a studio offering boxing and running-inspired group exercise classes.
Located close to the Tower of London in Aldgate, Victus Soul offers two workouts – HIIT & Run and HIIT & Box.
The concept has been created by founders Paul Trendell and Chris Djuric, in collaboration with fitness presenter Dean Hodgkin and master trainers Alice Rickard and Jamal Kurdi.
The 60 and 40-minute classes combine either running or boxing with strength training and recovery. The class timetable varies each day, with either a full body focus or a primal movement focus (Pull/Push, Squat/Lunge and Bend/Rotate).
According to Trendell and Djuric, Victus Soul will prioritise technique, form and recovery, with a focus on providing an experience "similar to personal training, but with the high-energy atmosphere of working out in a group".
The first site features two studios, housing Woodway treadmills, Aquabags and custom-made benches.
There is also a ‘Soul Bar’, situated in the studio gallery, serving healthy snacks and drinks and post-workout nutrition – including shakes and juices.
The studio will initially offer 36 classes per week and has established a flexible pricing model with pay-as-you-go sessions starting from £20 per drop-in. Packages and memberships are also available.
“The concept was inspired by the latest fitness trends emerging globally through our own research, and we are looking forward to people experiencing our workouts," said co-founder Paul Trendell.
"We have carefully designed our studio to provide a premium experience from the moment you walk through the door – we hope that people will come for a daily workout, but also want to be a part of a community.”
Victus Soul makes entrance onto thriving boutique fitness market, London to become first capital city
with inland surfing, visitor attraction based on The War of the Worlds set to open and Sir Roy Strong
calls on galleries and museums to lower entrance fees for younger visitors.
New boutique studio Victus Soul is targeting growth within the UK and overseas as it
makes a success of its HIIT concept of running and boxing-inspired group exercise classes
with a particular focus on recovery.
Paul Trendell, founder and CEO of boutique operator Victus Soul, has questioned the way
banks are
handling the government's Coronavirus Business Interruption Loan Scheme (CBILS).
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved
slightly more in 2023 than 2022, but almost 75 per cent are still not meeting WHO guidelines.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
US.
[more...]