Xponential Fitness acquires Pure Barre – grows brand portfolio to seven
POSTED 31 Oct 2018 . BY Tom Walker
What we're creating at Xponential Fitness hasn't been done before – John Kersh
Xponential Fitness has acquired Pure Barre, one of the largest barre franchises in the US – making it the seventh business in Xponential's rapidly growing portfolio of fitness brands.
Founded in 2001 by dancer and choreographer Carrie Rezabek Dorr, Pure Barre has more than 517 studios throughout the US and Canada. The chain has expanded rapidly since launching its franchised operations in 2009.
"Pure Barre sets the standard for barre workouts not only in the US, but globally as well," said Anthony Geisler, CEO of Xponential Fitness.
"The addition of Pure Barre to our already robust portfolio of brands enhances our company and establishes Xponential as the number one curator of the best brands in the boutique fitness industry."
As part of the deal, private equity firm L Catterton – which invested in Pure Barre in 2015 – will contribute its investment into the acquisition.
Pure Barre becomes the seventh brand in Xponential Fitness' wellness portfolio, which already includes Yoga Six, Club Pilates, CycleBar, StretchLab, Row House and AKT.
Xponential is led by a team of industry veterans who have experience of building fitness brands internationally.
CEO and founder Anthony Geisler developed LA Boxing into a successful boxing, kickboxing and mixed martial arts fitness concept, before selling it on.
John Kersh – who helped grow Anytime Fitness into a global business – has also joined the team as chief international development officer.
Earlier this year, the company announced it would kick off its global expansion in the UK. It signed a master franchise deal to open at least 30 CycleBar studios in UK over the next five years.
"What we're creating at Xponential Fitness hasn't been done before and there's enormous consumer interest in boutique fitness across the globe that we intend to capitalise on," said Kersh.
Commenting on the deal for Pure Barre, Marc Magliacano, managing partner at L Catterton, said: "We have known Anthony Geisler and his team at Xponential Fitness since he acquired his first concept, Club Pilates, and are truly impressed by the portfolio of brands that Xponential has attracted.
"This transaction offers us a unique opportunity to foster Pure Barre's continued success as part of a powerful franchise platform in the US and internationally."
US-based Xponential Fitness has acquired San Diego-based boutique chain Yoga Six – making it the
sixth fitness brand in Xponential's rapidly growing portfolio.
The first annual Private Sector Benchmarking report was released today (27 March). A
collaboration between UK Active and 4Global, the aim of the research is to provide accurate
insight into the state of UK-based private sector health clubs.
With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will
get underway later this year, with the first club opening Dubai.
Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record
workouts without an additional device, and taking the tech company into the multi-billion dollar
smart watch market.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
[more...]
Xponential Fitness acquires Pure Barre – grows brand portfolio to seven
POSTED 31 Oct 2018 . BY Tom Walker
What we're creating at Xponential Fitness hasn't been done before – John Kersh
Xponential Fitness has acquired Pure Barre, one of the largest barre franchises in the US – making it the seventh business in Xponential's rapidly growing portfolio of fitness brands.
Founded in 2001 by dancer and choreographer Carrie Rezabek Dorr, Pure Barre has more than 517 studios throughout the US and Canada. The chain has expanded rapidly since launching its franchised operations in 2009.
"Pure Barre sets the standard for barre workouts not only in the US, but globally as well," said Anthony Geisler, CEO of Xponential Fitness.
"The addition of Pure Barre to our already robust portfolio of brands enhances our company and establishes Xponential as the number one curator of the best brands in the boutique fitness industry."
As part of the deal, private equity firm L Catterton – which invested in Pure Barre in 2015 – will contribute its investment into the acquisition.
Pure Barre becomes the seventh brand in Xponential Fitness' wellness portfolio, which already includes Yoga Six, Club Pilates, CycleBar, StretchLab, Row House and AKT.
Xponential is led by a team of industry veterans who have experience of building fitness brands internationally.
CEO and founder Anthony Geisler developed LA Boxing into a successful boxing, kickboxing and mixed martial arts fitness concept, before selling it on.
John Kersh – who helped grow Anytime Fitness into a global business – has also joined the team as chief international development officer.
Earlier this year, the company announced it would kick off its global expansion in the UK. It signed a master franchise deal to open at least 30 CycleBar studios in UK over the next five years.
"What we're creating at Xponential Fitness hasn't been done before and there's enormous consumer interest in boutique fitness across the globe that we intend to capitalise on," said Kersh.
Commenting on the deal for Pure Barre, Marc Magliacano, managing partner at L Catterton, said: "We have known Anthony Geisler and his team at Xponential Fitness since he acquired his first concept, Club Pilates, and are truly impressed by the portfolio of brands that Xponential has attracted.
"This transaction offers us a unique opportunity to foster Pure Barre's continued success as part of a powerful franchise platform in the US and internationally."
US-based Xponential Fitness has acquired San Diego-based boutique chain Yoga Six – making it the
sixth fitness brand in Xponential's rapidly growing portfolio.
The first annual Private Sector Benchmarking report was released today (27 March). A
collaboration between UK Active and 4Global, the aim of the research is to provide accurate
insight into the state of UK-based private sector health clubs.
With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will
get underway later this year, with the first club opening Dubai.
Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record
workouts without an additional device, and taking the tech company into the multi-billion dollar
smart watch market.
Egym, which raised €207 million last year in new investment, continues to build its top team
with the appointment of former Technogym MD, Steve Barton, as country director for the UK.
Having announced its intention to open 50 low cost gyms in the next three years, The Gym
Group has appointed Alison Sagar as chief commercial officer to drive its plans forward.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
[more...]