Everyone Active teams up with MoreYoga for 'boutique in a big box' concept
POSTED 24 Oct 2018 . BY Tom Walker
Our ambition is to bring quality, affordable yoga to everyone and our partnership with Everyone Active will help us expedite that journey – Shamir Sidhu
Everyone Active has signed a deal with London-based MoreYoga which will see the boutique yoga brand operating out of a number of Everyone Active-operated leisure centres.
The first site to trial the 'boutique within a big box' concept will be Marshall Street Leisure Centre in central London, which Everyone Active operates in partnership with Westminster City Council.
MoreYoga, which currently operates 16 standalone facilities throughout London, will deliver yoga and hot yoga classes which will be accessible to both Everyone Active and MoreYoga members.
Following the initial launch at Marshall Street on 29 October, the two partners plan to roll out to a further 10 sites in 2019.
“This is an extremely exciting partnership, allowing us to add a high-quality, boutique yoga offering to our member experience,” said Duncan Jefford, south east regional director for Everyone Active.
“MoreYoga is built on similar values to our own and it has created a highly successful and recognised brand in London which we are confident our members will love.
"We hope the partnership will bring significant benefits to both our organisations as we roll out MoreYoga to additional sites in the coming months.”
Shamir Sidhu, managing director of MoreYoga, added: “Our ambition is to bring quality, affordable yoga to everyone and our partnership with Everyone Active will help us expedite that journey.
"At MoreYoga we pride ourselves on the variety of our timetable and the quality of our instructors.
"We're excited about setting a higher standard of yoga tuition, and enhancing the traditional leisure centre experience, as we create our beautiful studios within Marshall Street and further Everyone Active centres.”
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Everyone Active teams up with MoreYoga for 'boutique in a big box' concept
POSTED 24 Oct 2018 . BY Tom Walker
Our ambition is to bring quality, affordable yoga to everyone and our partnership with Everyone Active will help us expedite that journey – Shamir Sidhu
Everyone Active has signed a deal with London-based MoreYoga which will see the boutique yoga brand operating out of a number of Everyone Active-operated leisure centres.
The first site to trial the 'boutique within a big box' concept will be Marshall Street Leisure Centre in central London, which Everyone Active operates in partnership with Westminster City Council.
MoreYoga, which currently operates 16 standalone facilities throughout London, will deliver yoga and hot yoga classes which will be accessible to both Everyone Active and MoreYoga members.
Following the initial launch at Marshall Street on 29 October, the two partners plan to roll out to a further 10 sites in 2019.
“This is an extremely exciting partnership, allowing us to add a high-quality, boutique yoga offering to our member experience,” said Duncan Jefford, south east regional director for Everyone Active.
“MoreYoga is built on similar values to our own and it has created a highly successful and recognised brand in London which we are confident our members will love.
"We hope the partnership will bring significant benefits to both our organisations as we roll out MoreYoga to additional sites in the coming months.”
Shamir Sidhu, managing director of MoreYoga, added: “Our ambition is to bring quality, affordable yoga to everyone and our partnership with Everyone Active will help us expedite that journey.
"At MoreYoga we pride ourselves on the variety of our timetable and the quality of our instructors.
"We're excited about setting a higher standard of yoga tuition, and enhancing the traditional leisure centre experience, as we create our beautiful studios within Marshall Street and further Everyone Active centres.”
The inaugural Sporting Champions awards have been held to highlight the successes of a talent
development programme that aims to help athletes at all stages of their careers.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
US.
[more...]