Sport England's This Girl Can campaign 'goes global' with Australian debut
POSTED 05 Apr 2018 . BY Tom Walker
The Australian version of This Girl Can shows women taking part in a range of activities typical to the state of Victoria Credit: Sport England
Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
VicHealth, a health promotion foundation, has released a new video as part of its This Girl Can - Victoria campaign, a local version of the groundbreaking This Girl Can UK.
In the UK, the campaign included TV and broadcasting advertising, accompanied by cinema, outdoor, and social media advertising – including a Twitter campaign using the hashtag #thisgirlcan.
This Girl Can – Victoria is a three-year campaign focused on empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.
The campaign features everyday Victorian women overcoming their fears and "giving it a go, curves, jiggles, wrinkles and all".
Among the materials is a TV advert, showing women taking part in a range of activities typical to Victoria – including roller-derby, Aussie rules football and netball.
VicHealth is the first organisation in the world to licence the This Girl Can campaign.
Sport England's head of campaigns, Kate Dale, said: "Fear of judgement isn’t confined to one country – with half of women in Victoria, Australia saying it holds them back from taking part too.
"We’re thrilled to see the launch of VicHealth’s local version of This Girl Can."
Sport England commits to This Girl Can until 2020 POSTED 08 Jul 2016. BY Matthew Campelli Sport England has committed to investing in its This Girl Can campaign for at
least another four years after recording a spike in participation figures.
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to sustained increases in activity according to new research.
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according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
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Sport England's This Girl Can campaign 'goes global' with Australian debut
POSTED 05 Apr 2018 . BY Tom Walker
The Australian version of This Girl Can shows women taking part in a range of activities typical to the state of Victoria Credit: Sport England
Sport England's highly successful This Girl Can campaign has made its first outing outside the UK, following the launch of an all-new version in Victoria, Australia.
VicHealth, a health promotion foundation, has released a new video as part of its This Girl Can - Victoria campaign, a local version of the groundbreaking This Girl Can UK.
In the UK, the campaign included TV and broadcasting advertising, accompanied by cinema, outdoor, and social media advertising – including a Twitter campaign using the hashtag #thisgirlcan.
This Girl Can – Victoria is a three-year campaign focused on empowering Victorian women to enjoy being active without worrying about judgement, gender stereotypes or skill level.
The campaign features everyday Victorian women overcoming their fears and "giving it a go, curves, jiggles, wrinkles and all".
Among the materials is a TV advert, showing women taking part in a range of activities typical to Victoria – including roller-derby, Aussie rules football and netball.
VicHealth is the first organisation in the world to licence the This Girl Can campaign.
Sport England's head of campaigns, Kate Dale, said: "Fear of judgement isn’t confined to one country – with half of women in Victoria, Australia saying it holds them back from taking part too.
"We’re thrilled to see the launch of VicHealth’s local version of This Girl Can."
Sport England commits to This Girl Can until 2020 POSTED 08 Jul 2016. BY Matthew Campelli Sport England has committed to investing in its This Girl Can campaign for at
least another four years after recording a spike in participation figures.
Short-term incentives for exercise, such as using daily reminders, rewards or games, can lead
to sustained increases in activity according to new research.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Following three disrupted lockdown years, the European fitness market bounced back in 2023,
according to Deloitte and EuropeActive’s hot off the press European Health & Fitness Market
Report 2024.
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Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
Study Active has legally acquired the name “Premier Global” and select Premier Global
branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the
US.
[more...]
+ More featured suppliers
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Keiser UK LTD For more than four decades, Keiser has
influenced the training of athletes,
fitness enthusiasts an [more...]
