NEWS
|
Fiit plans to disrupt fitness industry after raising £2.4m in funding |
|
POSTED 19 Dec 2017 . BY Rob Gibson |
|
|
|
|
An app connects the chest strap monitor to the user's television at home Credit: Fiit
|
|
|
|
|
We’re focused on the future of fitness and plan to make it addictive by combining the motivation of a studio experience with the convenience of a home workout powered by the fitness stars people follow
– Daniel Shellard, co-founder, Fiit
|
Fitness tech startup Fiit has announced a £2.4m seed investment to launch its on-demand home exercise platform.
Led by a team of ex-Google employees and Qubit founders, the company aims to provide “a credible alternative to the gym chains and boutique studios that exist in London”, according to a statement released today (19 December).
Fiit uses a mobile app to connect a chest strap worn by the user to their TV, creating a live connection to on-screen fitness instructors and allowing real-time performance monitoring.
The platform will offer a choice of specialist classes, from HIIT to Hatha, delivered by well-known instructors.
Users can follow the instructor’s directions alone or in competition with other users via an online leaderboard.
The startup hopes to win customers by reducing barriers to exercise such as travel and cost.
“Traditional gyms and studios have limitations for most people because they haven't successfully broken down the barriers to regular exercise and don't easily fit into people's busy lives,” said Fiit co-founder Daniel Shellard.
“Boutique studios are expensive and elitist – we’re focused on the future of fitness and plan to make it addictive by combining the motivation of a studio experience with the convenience of a home workout powered by the fitness stars people follow.”
The investment round is led by Connect Ventures and supported by former Innocent co-founders and current JamJar Investors, Rooks Nest Ventures and Westminster Capital.
Sitar Teli, a partner at Connect Venture, said: “This is Connect’s first investment in the fitness space and we think it represents the future of home fitness.”
Fiit is signing up users for early access, with the platform set to launch early next year.
|
|
|
|
The product will offer boutique-style fitness classes, including HIIT, for users to try at home Credit: Fiit |
|
|
|
|
|
A chest strap measures the user's performance and allows real-time reporting with the instructor Credit: Fiit |
|
|
|
|
|
|
|
|
|
|
|
On-demand fitness provider Fortë partners with Wexer
POSTED 02 Oct 2017. BY Tom Walker
US-based Fortë, which provides live and on-demand access to premiere boutique fitness
classes for consumers at home, has signed a partnership deal with virtual fitness provider
Wexer.
|
|
|
|
|
|
|
Orbit4
Orbit4 is the ultimate software solution for operators to manage their fitness facility. [more...] |
|
|
|
Safe Space Lockers
We provide a full turn-key solution for clients from design and consultation, through to bespoke man [more...] |
|
|
|
|
|
|
|
DIARY |
|
|