Each health club has its own unique challenges,
but the right tech solution can make all the
difference. In the first of a two-part series,
specialists share how they’ve solved specific issues
The right tech solution can make all the difference to a club Credit: photo: 1Rebel hammersmith
Ernst De Neef
Funxtion
photo: Emmily B. Photography
1Rebel approached us to provide a solution that would support its trainers in delivering a more personalised workout experience for its functional, high-intensity 1Rebel Rig concept. This is the kind of project we get excited about, so we explored how our digital solutions could be applied.
The result was the installation of our MultiScreen Solution. Our technology allowed 1Rebel to upload its own content to our Virtual Player platform and stream it to 32 screens that we helped strategically position across four workout zones: assault bike, rower, bench, and rig.
Individual screens were programmed to independently display single exercise videos in sync with the other 31 screens in the circuit, creating a digital coaching resource at each workout station. The implementation of our MultiScreen software created a workout environment that freed up 1Rebel’s trainers to focus more on motivating, inspiring, and generally delivering interactions that enhance the individual workout experience of their customers.
Through this fusion of digital and in-person instruction and coaching, 1Rebel has evolved the classic circuit concept and elevated the experience for participant and trainer to a new level. This is the future of boutique and gym-floor training.
Our technology allowed 1Rebel
to upload its own content
and stream it to 32 screens
across four workout zones
The installation fused digital and in-person instruction / photo: 1Rebel
The installation fused digital and in-person instruction / photo: 1Rebel
Emma Excell
Fisikal
photo: Fisikal
Activ, a gym chain in Riyadh, Saudi Arabia, which has separate gyms for both men and women, approached us to create a custom-branded experience for its members.
Features of particular interest to them were our digital solutions for membership management, bookings for group exercise and personal training and payments, as well as the option to launch live streaming and on-demand workouts. We’ll also be integrating with their local access control partner.
This project included a number of custom developments – culturally, we had to consider the Arabic translation, navigation of the member app and gender separation elements. In order to do this, we set up the system to ensure there was no overlap between male and female members when booking. We also had to create specific reporting requirements so men and women are displayed on the dashboards as two separate ‘clubs’.
Activ needed to use its local payment cards through the Fisikal booking systems and comply with recent tax changes and invoicing to meet Saudi requirements.
We had to consider
the Arabic translation
of the member app
and the gender
separation elements
photo: Fisikal
Thomas Schuster
Innovatise
photo: Innovatise
Our client, South Downs Leisure, was looking for a solution to streamline its membership sales with a view to getting more leads each month, and converting those to memberships with as little work as possible for staff.
Until this time, the operator had been relying on members referring friends through word of mouth, with minimal manual marketing and no technology in place to support them.
To overcome this issue, South Downs Leisure used the myFitApp Lead Generation module. Integrated within its branded app, this feature allowed it to incentivise its members to send referral messages to their friends and family members. Members could use the app to send messages via different channels, including WhatsApp, Twitter, Facebook, email and text. Their friends received a unique link that they used to provide their details and retrieve a joining offer.
Using the in-App Lead Generation module, South Downs Leisure gained 300 new members in six months, including a 50 per cent conversion of referrals to leads, and 70 per cent conversion of leads to new members.
Using an in-app lead generation
module, South Downs Leisure gained
300 new members in six months
photo: Innovatise
Lucas Lefevre
Magicline
Lefevre: ‘Our app helps the staff at Chronofit save a lot more time’ / photo: magicline
Last summer, French EMS franchise Chronofit chose Magicline to support its development. The company already had software in place, but it was not meeting all of its needs, especially the need to be more digital.
Magicline gave Chronofit the opportunity to have a more efficient interaction with members. We helped the company get more trial sessions booked and simplified the flow of appointment bookings.
Chronofit clients can now book sessions in the app and the booking is instantly registered in the gym’s planning system. For managers, it’s a real time saver.
Our member app also empowers members to manage their personal details and information without the interaction of a staff member in the studio. Finally, Magicline allows API integration to the client’s website so trial session bookings and online membership registrations run smoothly with their corporate identity.
Chronofit is currently reworking its website to allow clients to book directly on the website. Before this, customers had to fill out a form or call the studio.
Our overall aim was to support the daily life of Chronofit’s franchisees who needed an efficient tool to run their business, as they sometimes work alone or with limited staff. We’re constantly in communication with the client to ensure Magicline covers all needs.
Our app empowers members to manage
their personal details and information
without the interaction of a staff member
Magicline helped Chronofit get more trial sessions booked / photo: Magicline
Emily Bartels
Mindbody
photo: Mindbody
Yoga London is a modern, unfussy yoga studio located in Idaho, USA. The idea for Yoga London was born out of founder Favad Malik’s experience in personal financial wealth management, which taught him family, health and wealth are connected.
Opening just four months before the COVID-19 pandemic, Yoga London experienced challenges from the start. Between months of shutdowns and quick pivots to online classes, growth hasn’t always been easy. Securing traditional financing can be a time-consuming process, and Malik didn’t have time to focus on this while running and growing his business. He also ran into hurdles securing capital, as he’s a UK passport holder and was ineligible for funding from traditional American lenders.
Using Mindbody Capital, designed to provide wellness businesses with easy access to funds, Malik received fast and flexible funding that helped him market to a wider audience, increase recruitment efforts, and bring on more staff. Through his partnership with Mindbody, he plans to open additional locations and continue growing a community.
Using Mindbody Capital, Favad
Malik got fast and flexible
funding for his business
Mindbody funding has empowered growth / photo: Mindbody
Peter Croft
Perfect Gym
photo: Perfect Gym
As a high-end health and racquet club, Club Towers offers a unique experience, combining fitness facilities with spa and nutrition, recognising the importance of giving members a complete club experience.
The operator needed a membership management system that allowed it to offer customisable memberships with automated multi-zone access capabilities.
Club Towers membership packages are centred on families or ‘groups’, where individual members of the family or group can have tailored packages assigned to their membership under the family or group umbrella.
Perfect Gym enabled Club Towers to create customisable family memberships that give each family member unique accesses combined into one monthly package. This means, for instance, you can have adults with racket sports access and children with pool access, all included in the same membership. Customisable family memberships bring simplicity and transparency to Club Towers. Families only have to pay once for a package tailored to their needs, instead of being oversold on packages that only certain family members will use.
Using Perfect Gym’s open API and ecosystem of digital partners, members can also now reserve specific zones of the facilities according to their package.
We enabled Club Towers
to create customisable
family memberships
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs. [more...]
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]
Each health club has its own unique challenges,
but the right tech solution can make all the
difference. In the first of a two-part series,
specialists share how they’ve solved specific issues
The right tech solution can make all the difference to a club Credit: photo: 1Rebel hammersmith
Ernst De Neef
Funxtion
photo: Emmily B. Photography
1Rebel approached us to provide a solution that would support its trainers in delivering a more personalised workout experience for its functional, high-intensity 1Rebel Rig concept. This is the kind of project we get excited about, so we explored how our digital solutions could be applied.
The result was the installation of our MultiScreen Solution. Our technology allowed 1Rebel to upload its own content to our Virtual Player platform and stream it to 32 screens that we helped strategically position across four workout zones: assault bike, rower, bench, and rig.
Individual screens were programmed to independently display single exercise videos in sync with the other 31 screens in the circuit, creating a digital coaching resource at each workout station. The implementation of our MultiScreen software created a workout environment that freed up 1Rebel’s trainers to focus more on motivating, inspiring, and generally delivering interactions that enhance the individual workout experience of their customers.
Through this fusion of digital and in-person instruction and coaching, 1Rebel has evolved the classic circuit concept and elevated the experience for participant and trainer to a new level. This is the future of boutique and gym-floor training.
Our technology allowed 1Rebel
to upload its own content
and stream it to 32 screens
across four workout zones
The installation fused digital and in-person instruction / photo: 1Rebel
The installation fused digital and in-person instruction / photo: 1Rebel
Emma Excell
Fisikal
photo: Fisikal
Activ, a gym chain in Riyadh, Saudi Arabia, which has separate gyms for both men and women, approached us to create a custom-branded experience for its members.
Features of particular interest to them were our digital solutions for membership management, bookings for group exercise and personal training and payments, as well as the option to launch live streaming and on-demand workouts. We’ll also be integrating with their local access control partner.
This project included a number of custom developments – culturally, we had to consider the Arabic translation, navigation of the member app and gender separation elements. In order to do this, we set up the system to ensure there was no overlap between male and female members when booking. We also had to create specific reporting requirements so men and women are displayed on the dashboards as two separate ‘clubs’.
Activ needed to use its local payment cards through the Fisikal booking systems and comply with recent tax changes and invoicing to meet Saudi requirements.
We had to consider
the Arabic translation
of the member app
and the gender
separation elements
photo: Fisikal
Thomas Schuster
Innovatise
photo: Innovatise
Our client, South Downs Leisure, was looking for a solution to streamline its membership sales with a view to getting more leads each month, and converting those to memberships with as little work as possible for staff.
Until this time, the operator had been relying on members referring friends through word of mouth, with minimal manual marketing and no technology in place to support them.
To overcome this issue, South Downs Leisure used the myFitApp Lead Generation module. Integrated within its branded app, this feature allowed it to incentivise its members to send referral messages to their friends and family members. Members could use the app to send messages via different channels, including WhatsApp, Twitter, Facebook, email and text. Their friends received a unique link that they used to provide their details and retrieve a joining offer.
Using the in-App Lead Generation module, South Downs Leisure gained 300 new members in six months, including a 50 per cent conversion of referrals to leads, and 70 per cent conversion of leads to new members.
Using an in-app lead generation
module, South Downs Leisure gained
300 new members in six months
photo: Innovatise
Lucas Lefevre
Magicline
Lefevre: ‘Our app helps the staff at Chronofit save a lot more time’ / photo: magicline
Last summer, French EMS franchise Chronofit chose Magicline to support its development. The company already had software in place, but it was not meeting all of its needs, especially the need to be more digital.
Magicline gave Chronofit the opportunity to have a more efficient interaction with members. We helped the company get more trial sessions booked and simplified the flow of appointment bookings.
Chronofit clients can now book sessions in the app and the booking is instantly registered in the gym’s planning system. For managers, it’s a real time saver.
Our member app also empowers members to manage their personal details and information without the interaction of a staff member in the studio. Finally, Magicline allows API integration to the client’s website so trial session bookings and online membership registrations run smoothly with their corporate identity.
Chronofit is currently reworking its website to allow clients to book directly on the website. Before this, customers had to fill out a form or call the studio.
Our overall aim was to support the daily life of Chronofit’s franchisees who needed an efficient tool to run their business, as they sometimes work alone or with limited staff. We’re constantly in communication with the client to ensure Magicline covers all needs.
Our app empowers members to manage
their personal details and information
without the interaction of a staff member
Magicline helped Chronofit get more trial sessions booked / photo: Magicline
Emily Bartels
Mindbody
photo: Mindbody
Yoga London is a modern, unfussy yoga studio located in Idaho, USA. The idea for Yoga London was born out of founder Favad Malik’s experience in personal financial wealth management, which taught him family, health and wealth are connected.
Opening just four months before the COVID-19 pandemic, Yoga London experienced challenges from the start. Between months of shutdowns and quick pivots to online classes, growth hasn’t always been easy. Securing traditional financing can be a time-consuming process, and Malik didn’t have time to focus on this while running and growing his business. He also ran into hurdles securing capital, as he’s a UK passport holder and was ineligible for funding from traditional American lenders.
Using Mindbody Capital, designed to provide wellness businesses with easy access to funds, Malik received fast and flexible funding that helped him market to a wider audience, increase recruitment efforts, and bring on more staff. Through his partnership with Mindbody, he plans to open additional locations and continue growing a community.
Using Mindbody Capital, Favad
Malik got fast and flexible
funding for his business
Mindbody funding has empowered growth / photo: Mindbody
Peter Croft
Perfect Gym
photo: Perfect Gym
As a high-end health and racquet club, Club Towers offers a unique experience, combining fitness facilities with spa and nutrition, recognising the importance of giving members a complete club experience.
The operator needed a membership management system that allowed it to offer customisable memberships with automated multi-zone access capabilities.
Club Towers membership packages are centred on families or ‘groups’, where individual members of the family or group can have tailored packages assigned to their membership under the family or group umbrella.
Perfect Gym enabled Club Towers to create customisable family memberships that give each family member unique accesses combined into one monthly package. This means, for instance, you can have adults with racket sports access and children with pool access, all included in the same membership. Customisable family memberships bring simplicity and transparency to Club Towers. Families only have to pay once for a package tailored to their needs, instead of being oversold on packages that only certain family members will use.
Using Perfect Gym’s open API and ecosystem of digital partners, members can also now reserve specific zones of the facilities according to their package.
We enabled Club Towers
to create customisable
family memberships
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish
network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding
into Italy and has ambitious plans to grow its estate, memberships and profits.
Planet Fitness has become the subject of a hate campaign by certain groups of consumers and
seen share values slide, in the wake of a trans person having been photographed using the
women’s locker room at an Alaskan gym.
Industry experts are gathering in Cologne for today's European Health & Fitness Forum
(EHFF),
followed by FIBO from 11-14 April, which will feature almost 1,000 exhibitors.
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of growth', with
current group CEO, David Stalker, stepping back to take up an advisory role.
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-
makers across the health, fitness and wellness markets. The event – the HCM Summit – will be held at the
QEII Conference Centre in Westminster, London on 24 October 2024, with pre-summit events the day
before.
The first annual Private Sector Benchmarking report was released today (27 March). A
collaboration between UK Active and 4Global, the aim of the research is to provide accurate
insight into the state of UK-based private sector health clubs.
With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will
get underway later this year, with the first club opening Dubai.
Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record
workouts without an additional device, and taking the tech company into the multi-billion dollar
smart watch market.
Egym, which raised €207 million last year in new investment, continues to build its top team
with the appointment of former Technogym MD, Steve Barton, as country director for the UK.
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
challenge in balancing net zero goals, funding and increased costs. [more...]
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn. [more...]