Mywellness Live and On-Demand was launched post the first national lockdown
Mywellness Live and On-Demand was launched post the first national lockdown to offer all health and fitness operators the flexibility to add value to existing customers and connect with their community, anywhere, anytime.
The aim is to provide unparalleled training experiences and create a sustainable pathway for customers to engage, creating a key benefit.
Live classes Engage your community by connecting your customers and instructors through live classes and create a social environment before and after classes, to build loyalty and community. Deliver consistent class experiences in the facility and on the go.
On-demand classes Provide your community with variety and flexibility: they can perform their favourite classes, with the instructors they already know, anywhere.
It’s seamless: just drag and drop the videos created by your instructors and make them available in the Mywellness app.
Technogym Training Library Increase the training options available to your customers: in addition to your own classes, you have a library of ready-to-use, high-quality virtual classes at your fingertips.
Created by Technogym and their partners, there’s content for the entire family, from pilates to yoga, cardio to dance-based workouts and so much more.
Monetise your class experiences Introduce new membership options, add value to existing ones and reach new prospects and communities directly from the Mywellness app. Use the app to sell the experiences that can be enjoyed at your facility and on the go with live and on-demand streaming.
Think about your target markets and audience profile to ensure all content and communication matches
Variety
Provide lots of choice and offering to keep the interest high and attraction ongoing
Talent
Having the right instructors for the content and audience
Adaptability
Be flexible with your timetable week to week, especially in the ever-changing current climate
Embracing streaming
Operators in a wide range of fields have chosen to lead from the front with Technogym’s new live and on-demand streaming options
Hyndburn Leisure
Adopting a hybrid model
Hyndburn Leisure has introduced a hybrid model with live and on-demand for members and a two-tier payment structured to entice them and engage them with the new virtual classes.
“This new hybrid model means we can now offer something to everyone,” explains Linda Horsfield, head of health and wellbeing.
“With over 100 on-demand, ready-made Technogym workouts, plus 10 live classes per week on offer, members have plenty of choice.
“Mywellness enables us to group members, so we’ve been able to offer personalised live and on-demand fitness content and health advice.
“We decided to offer a two-tiered approach to the digital membership: level one, (silver), is free and includes a sample of what Mywellness offers. The second tier – diamond –is £5.99 a month, with unlimited access to live and on-demand classes and includes a wider variety and more advanced challenges.”
“This tiered approach drives engagement, by giving members the option to access more features and a variety of digital content to support their fitness goals, when they upgrade,” said Horsfield.
True Students
Enhancing
students' wellness
The innovative and multi awarding-winning student accommodation enhances the offering and creates a USP with live and on-demand.
“Since launching live and on-demand in September 2020, the virtual classes and on-demand features have truly been fantastic,” says Holly Rodgers, general manager of True Students. “They allow our students to still take time out of the day to participate in fitness classes. The fact that BOX and HIIT are usually group classes – we were able to connect our students so they can still work-out together virtually.
Streaming classes has allowed us to create that aspect of togetherness.
“Having Mywellness Live and On-Demand helps us deliver against our wellness mission and provides a unique selling point,” she said.
“The guests were certainly not expecting such an amazing live and on-demand service. The fact we offered a 100+on-demand class, with the flexibility of live classes at different times has been an asset in relation to the guest experience – having it at the tip of their fingers and all in one place is such a win.
“We will continue to keep live and on-demand evolving and fresh, as it has been a huge success and we can only move forward with the great uplift we’ve had.”
Mywellness Live and On-Demand helps us deliver against our wellness mission and provides a unique selling point
True Students has chosen Technogym for its new gyms
CV Life
Engaging members and attracting new audiences
CV Life has launched live and on-demand across its four locations in response to changing market conditions and to engage a wider audience.
“Launching live and on-demand felt like the natural step for short term adaptation, to continue the engagement plans with our members, as well long-term to enhance our offering,” comments Chris Panter, senior manager health and fitness, at CV Life.
“Mywellness has always played a central role in our contact with members, given the current global climate - this has been more important than ever. Earlier this year, due to the lockdown, we immediately adopted this to offer personalised contact and programmes remotely, reaching over 3,000 of our membership base.”
“Technogym Live and On-Demand is incredible – it’s full of excellent ready-made content, flexible to add our own classes and very quick to deploy.
“Speed and flexibility are important as we embark on meeting the needs and engaging with our members.”
“Feedback from users has been very positive with a strong uptake of the classes and offering. It is a great way to continue the interaction with our instructors and our facilities.”
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
[more...]
Mywellness Live and On-Demand was launched post the first national lockdown
Mywellness Live and On-Demand was launched post the first national lockdown to offer all health and fitness operators the flexibility to add value to existing customers and connect with their community, anywhere, anytime.
The aim is to provide unparalleled training experiences and create a sustainable pathway for customers to engage, creating a key benefit.
Live classes Engage your community by connecting your customers and instructors through live classes and create a social environment before and after classes, to build loyalty and community. Deliver consistent class experiences in the facility and on the go.
On-demand classes Provide your community with variety and flexibility: they can perform their favourite classes, with the instructors they already know, anywhere.
It’s seamless: just drag and drop the videos created by your instructors and make them available in the Mywellness app.
Technogym Training Library Increase the training options available to your customers: in addition to your own classes, you have a library of ready-to-use, high-quality virtual classes at your fingertips.
Created by Technogym and their partners, there’s content for the entire family, from pilates to yoga, cardio to dance-based workouts and so much more.
Monetise your class experiences Introduce new membership options, add value to existing ones and reach new prospects and communities directly from the Mywellness app. Use the app to sell the experiences that can be enjoyed at your facility and on the go with live and on-demand streaming.
Think about your target markets and audience profile to ensure all content and communication matches
Variety
Provide lots of choice and offering to keep the interest high and attraction ongoing
Talent
Having the right instructors for the content and audience
Adaptability
Be flexible with your timetable week to week, especially in the ever-changing current climate
Embracing streaming
Operators in a wide range of fields have chosen to lead from the front with Technogym’s new live and on-demand streaming options
Hyndburn Leisure
Adopting a hybrid model
Hyndburn Leisure has introduced a hybrid model with live and on-demand for members and a two-tier payment structured to entice them and engage them with the new virtual classes.
“This new hybrid model means we can now offer something to everyone,” explains Linda Horsfield, head of health and wellbeing.
“With over 100 on-demand, ready-made Technogym workouts, plus 10 live classes per week on offer, members have plenty of choice.
“Mywellness enables us to group members, so we’ve been able to offer personalised live and on-demand fitness content and health advice.
“We decided to offer a two-tiered approach to the digital membership: level one, (silver), is free and includes a sample of what Mywellness offers. The second tier – diamond –is £5.99 a month, with unlimited access to live and on-demand classes and includes a wider variety and more advanced challenges.”
“This tiered approach drives engagement, by giving members the option to access more features and a variety of digital content to support their fitness goals, when they upgrade,” said Horsfield.
True Students
Enhancing
students' wellness
The innovative and multi awarding-winning student accommodation enhances the offering and creates a USP with live and on-demand.
“Since launching live and on-demand in September 2020, the virtual classes and on-demand features have truly been fantastic,” says Holly Rodgers, general manager of True Students. “They allow our students to still take time out of the day to participate in fitness classes. The fact that BOX and HIIT are usually group classes – we were able to connect our students so they can still work-out together virtually.
Streaming classes has allowed us to create that aspect of togetherness.
“Having Mywellness Live and On-Demand helps us deliver against our wellness mission and provides a unique selling point,” she said.
“The guests were certainly not expecting such an amazing live and on-demand service. The fact we offered a 100+on-demand class, with the flexibility of live classes at different times has been an asset in relation to the guest experience – having it at the tip of their fingers and all in one place is such a win.
“We will continue to keep live and on-demand evolving and fresh, as it has been a huge success and we can only move forward with the great uplift we’ve had.”
Mywellness Live and On-Demand helps us deliver against our wellness mission and provides a unique selling point
True Students has chosen Technogym for its new gyms
CV Life
Engaging members and attracting new audiences
CV Life has launched live and on-demand across its four locations in response to changing market conditions and to engage a wider audience.
“Launching live and on-demand felt like the natural step for short term adaptation, to continue the engagement plans with our members, as well long-term to enhance our offering,” comments Chris Panter, senior manager health and fitness, at CV Life.
“Mywellness has always played a central role in our contact with members, given the current global climate - this has been more important than ever. Earlier this year, due to the lockdown, we immediately adopted this to offer personalised contact and programmes remotely, reaching over 3,000 of our membership base.”
“Technogym Live and On-Demand is incredible – it’s full of excellent ready-made content, flexible to add our own classes and very quick to deploy.
“Speed and flexibility are important as we embark on meeting the needs and engaging with our members.”
“Feedback from users has been very positive with a strong uptake of the classes and offering. It is a great way to continue the interaction with our instructors and our facilities.”
The first annual Private Sector Benchmarking report was released today (27 March). A
collaboration between UK Active and 4Global, the aim of the research is to provide accurate
insight into the state of UK-based private sector health clubs.
With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will
get underway later this year, with the first club opening Dubai.
Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record
workouts without an additional device, and taking the tech company into the multi-billion dollar
smart watch market.
Egym, which raised €207 million last year in new investment, continues to build its top team
with the appointment of former Technogym MD, Steve Barton, as country director for the UK.
Having announced its intention to open 50 low cost gyms in the next three years, The Gym
Group has appointed Alison Sagar as chief commercial officer to drive its plans forward.
The team behind TRIB3 has launched a reformer Pilates studio concept called PILAT3S, which
will be available either as a standalone franchise, or as a club-in-club concept, aiming to take
the exercise modality into the mainstream.
Adidas and its Breaking Barriers Academy has announced a partnership with female health
experts, The Well HQ – led by Baz Moffatt – for the launch of a free training course to raise
awareness about menstruation.
Will Orr, CEO of The Gym Group, has revealed the company’s full-year results for 2023, along
with an early trading update for 2024 and a new three-part strategy for the business.
Nuffield Health’s brand doesn’t justify its price, while Everyone Active has a distinctive
personality according to brand experts, Kantar, which has undertaken consumer research into
some leading fitness companies.
Despite high inflation and energy costs, Basic-Fit lifted 2023 revenues by almost a third,
achieved a record number of club openings and is bullish about the future.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
[more...]