POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Magazine      Advertise  
HCM People
Harley Pasternak

Having someone just feeling comfortable walking into the gym is important


The future of working out in the age of COVID-19 will be a hybrid of at-gym and in-home fitness, with an increasing focus on digital offerings, predicts celebrity trainer Harley Pasternak.

Pasternak is a personal trainer and nutritionist, who made his name working with celebrities including Halle Berry, Orlando Bloom and Rachael Weisz. He also has a fitness gym facility design business, and works as Global Fitness Advisor for Four Seasons Hotels & Resorts.

“I think fitness providers will be okay,” he said, talking to HCM. “I think things will come back to very close to what they were before the pandemic, but there will be more of a focus on hygiene, ventilation and private spaces to work out. More home fitness will exist than before, but people will come back to gyms for the social aspect and for pieces of equipment that it doesn’t make sense to have at home.”

His advice to gym operators is to, “Think about who’s going to be using your facility. How you cater for them, how you prioritise function over form, create different spaces for different people with different goals and comfort levels.

“With COVID-19, the idea of creating personal pods where people can exercise in a very hygienic and private way is a new area we haven’t looked at yet. And whenever you can create an outdoor amenity, that’s also very helpful.”

He also advises gym operators to increase their use of digital workout offerings. “It’s the future and present,” he said. “From a staffing and financial perspective it makes so much sense. You’re able to personalise things even more digitally than you are with one person in a class. A machine can keep track more and knows way more exercises.”

Attracting new members
With COVID-19 acting as an incentive for many to lose weight, Pasternak advises gyms to become more welcoming for people at the start of their fitness journey.

“Keep it simple,” he said. “Not all workouts have to be an hour and half long with 20 exercises. Having someone just feeling comfortable walking into the gym is important. Maybe giving them two simple moves to start with. I think people should start on free weights rather than machines – if machines are people’s first exposure to resistance exercise, they can actually create bad habits, but as they become more advanced, they can be great tools for variation and isolation.”

Forme Life
Pasternak is behind the design and development of several pieces of widely-used strength equipment, and is always on the lookout for the next big thing in fitness, he said. When he was asked to be chief fitness adviser for recently-launched Forme Life – a full length mirror designed by Yves Behar with resistance training equipment and a touch screen experience, offering a wide range of live and on demand workouts – he was instantly keen.

“When Trent Ward, the founder of Forme Life, approached me as they were developing this product, I thought, yes! I’m hitching my wagon to this horse,” he said. “I was very excited – it’s going to be a revolutionary product.”

Forme Life comes in two models: Full Studio and Screen-Only Studio. When turned off, it becomes a sleek full length mirror designed to blend into the home.

“If the Mirror is an audio cassette and Tonal is a CD, Forme Life is today’s modern digital music,” said Pasternak. “This is what I’ve been telling my clients to hold out for.”

Looking ahead, Pasternak’s gym design company has a range of gym designs underway, including several for Four Seasons, and an updated version of his bestselling The Body Reset Diet book is due to come out early in early 2021.

The rules for fitness
Pasternak shares his five daily habits for fitness with HCM

1 Create a daily step goal – aim for 12,000 steps per day, ideally outside of a gym

2 Try to get at least seven hours of quality sleep per night

3 Unplug from technology for at least an hour a day

4 Eat well – three meals and two snacks, consisting of protein, fibre and healthy fats and keep your sugar intake below 30 grams a day

5 Push something, pull something or lift something for 10 minutes every day

“We’ve put too much focus on mechanical and group programmed cardio. If you look at the healthiest populations in the world, these are people who walk anywhere from two to four times more per day than the average American. “Walking can be done by anybody, at any time and in any place”
Harley Pasternak BIO

Pasternak holds a MSc in exercise physiology and nutritional sciences from the University of Toronto and an honours Degree in kinesiology from the University of Western Ontario. He is also certified by The American College of Sports Medicine and The Canadian Society of Exercise Physiology, and served as an exercise and nutrition scientist for Canada’s Department of National Defense.

Pasternak is a New York Times bestselling author whose books include 5-Factor Fitness, 5-Factor Diet, The 5-Factor World Diet, and The Body Reset Diet. Harley’s titles have been translated into 14 languages in over 25 countries around the globe.

Pasternak has been involved with the concept and design of Forme Life, a new piece of home workout equipment Credit: PHOTO: FORME LIFE
Pasternak is chief fitness advisor for Forme Life Credit: PHOTO: FORME LIFE
Pasternak designs gyms and workout protocols for Four Seasons Hotels & Resorts Credit: PHOTO: FOUR SEASONS HOTELS & RESORTS
Pasternak holds a MSc in exercise physiology and nutritional sciences Credit: PHOTO: HARLEY PASTERNAK
FEATURED SUPPLIERS

Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members. [more...]

Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales. [more...]
COMPANY PROFILES
Bungee Super Fly

[more...]
+ More profiles  
CATALOGUE GALLERY
 
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

27-28 Nov 2020

National Fitness Awards 2020

Athena, Leicester, United Kingdom
01-02 Dec 2020

MIPIM Asia Summit

Grand Hyatt Hotel, Hong Kong SAR
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
HCM
LEISURE OPPORTUNITIES
HEALTH CLUB HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
HCM People
Harley Pasternak

Having someone just feeling comfortable walking into the gym is important


The future of working out in the age of COVID-19 will be a hybrid of at-gym and in-home fitness, with an increasing focus on digital offerings, predicts celebrity trainer Harley Pasternak.

Pasternak is a personal trainer and nutritionist, who made his name working with celebrities including Halle Berry, Orlando Bloom and Rachael Weisz. He also has a fitness gym facility design business, and works as Global Fitness Advisor for Four Seasons Hotels & Resorts.

“I think fitness providers will be okay,” he said, talking to HCM. “I think things will come back to very close to what they were before the pandemic, but there will be more of a focus on hygiene, ventilation and private spaces to work out. More home fitness will exist than before, but people will come back to gyms for the social aspect and for pieces of equipment that it doesn’t make sense to have at home.”

His advice to gym operators is to, “Think about who’s going to be using your facility. How you cater for them, how you prioritise function over form, create different spaces for different people with different goals and comfort levels.

“With COVID-19, the idea of creating personal pods where people can exercise in a very hygienic and private way is a new area we haven’t looked at yet. And whenever you can create an outdoor amenity, that’s also very helpful.”

He also advises gym operators to increase their use of digital workout offerings. “It’s the future and present,” he said. “From a staffing and financial perspective it makes so much sense. You’re able to personalise things even more digitally than you are with one person in a class. A machine can keep track more and knows way more exercises.”

Attracting new members
With COVID-19 acting as an incentive for many to lose weight, Pasternak advises gyms to become more welcoming for people at the start of their fitness journey.

“Keep it simple,” he said. “Not all workouts have to be an hour and half long with 20 exercises. Having someone just feeling comfortable walking into the gym is important. Maybe giving them two simple moves to start with. I think people should start on free weights rather than machines – if machines are people’s first exposure to resistance exercise, they can actually create bad habits, but as they become more advanced, they can be great tools for variation and isolation.”

Forme Life
Pasternak is behind the design and development of several pieces of widely-used strength equipment, and is always on the lookout for the next big thing in fitness, he said. When he was asked to be chief fitness adviser for recently-launched Forme Life – a full length mirror designed by Yves Behar with resistance training equipment and a touch screen experience, offering a wide range of live and on demand workouts – he was instantly keen.

“When Trent Ward, the founder of Forme Life, approached me as they were developing this product, I thought, yes! I’m hitching my wagon to this horse,” he said. “I was very excited – it’s going to be a revolutionary product.”

Forme Life comes in two models: Full Studio and Screen-Only Studio. When turned off, it becomes a sleek full length mirror designed to blend into the home.

“If the Mirror is an audio cassette and Tonal is a CD, Forme Life is today’s modern digital music,” said Pasternak. “This is what I’ve been telling my clients to hold out for.”

Looking ahead, Pasternak’s gym design company has a range of gym designs underway, including several for Four Seasons, and an updated version of his bestselling The Body Reset Diet book is due to come out early in early 2021.

The rules for fitness
Pasternak shares his five daily habits for fitness with HCM

1 Create a daily step goal – aim for 12,000 steps per day, ideally outside of a gym

2 Try to get at least seven hours of quality sleep per night

3 Unplug from technology for at least an hour a day

4 Eat well – three meals and two snacks, consisting of protein, fibre and healthy fats and keep your sugar intake below 30 grams a day

5 Push something, pull something or lift something for 10 minutes every day

“We’ve put too much focus on mechanical and group programmed cardio. If you look at the healthiest populations in the world, these are people who walk anywhere from two to four times more per day than the average American. “Walking can be done by anybody, at any time and in any place”
Harley Pasternak BIO

Pasternak holds a MSc in exercise physiology and nutritional sciences from the University of Toronto and an honours Degree in kinesiology from the University of Western Ontario. He is also certified by The American College of Sports Medicine and The Canadian Society of Exercise Physiology, and served as an exercise and nutrition scientist for Canada’s Department of National Defense.

Pasternak is a New York Times bestselling author whose books include 5-Factor Fitness, 5-Factor Diet, The 5-Factor World Diet, and The Body Reset Diet. Harley’s titles have been translated into 14 languages in over 25 countries around the globe.

Pasternak has been involved with the concept and design of Forme Life, a new piece of home workout equipment Credit: PHOTO: FORME LIFE
Pasternak is chief fitness advisor for Forme Life Credit: PHOTO: FORME LIFE
Pasternak designs gyms and workout protocols for Four Seasons Hotels & Resorts Credit: PHOTO: FOUR SEASONS HOTELS & RESORTS
Pasternak holds a MSc in exercise physiology and nutritional sciences Credit: PHOTO: HARLEY PASTERNAK
LATEST NEWS
'Rebel' uk gym owner Nick Whitcombe becoming global advocate for fitness
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October tier 3 restrictions, is becoming a fitness industry campaigner of international renown.
The fitness industry can drive the UK’s economic recovery from the pandemic, says Huw Edwards
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", according to industry body, ukactive.
100k people to get free gym sessions as fitness industry strengthens its position as an essential service
Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), Sport England and the National Academy for Social Prescribing.
UK fitness sector facing fight to keep group exercise open in tier 3 areas
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, health clubs and leisure centres will be allowed to open under all three tiers of the new COVID-19 alert system when lockdown ends on 2 December.
Parliamentary debate: it's 'unthinkable' gyms could be forced to close during future lockdowns, say MPs, but minister is non-committal
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to Catherine McKinnell, MP for Newcastle upon Tyne North.
Gyms in England to reopen when lockdown ends – and remain open, even in Tier 3 areas. Group ex singled out for restrictions
Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on 2 December.
Good news for gyms in analysis of NHS Track and Trace data
Gyms are right near the bottom of the list in terms of places people have visited before a positive COVID-19 test, according to UK government statistics.
Independent assessment to measure COVID-19 risk in gyms across Europe
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection at gyms, health clubs and leisure centres across the continent.
Parliamentary debate will happen on Monday 23 November, as UK gyms are threatened with January lockdown
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, it has been confirmed.
Government's £1bn scheme to decarbonise public sector 'a huge opportunity' for leisure
The government has launched its £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding for energy efficiency measures across the public sector.
3d Leisure introduces mental health first aiders and launches live fitness service
Leisure management company 3d Leisure is introducing two new services across its corporate division, in response to the continued uncertainties relating to the ongoing COVID-19 pandemic.
Blame obesity for high level of COVID deaths, says former chief medical officer
Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity crisis in time, according to Dame Sally Davies.
+ More news   
 
FEATURED SUPPLIERS

Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members. [more...]

Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales. [more...]
COMPANY PROFILES
Bungee Super Fly

[more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

FreeMotion Fitness - Freemotion FUSION Team Training
The High-Intensity Cardio-Strength Training. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

27-28 Nov 2020

National Fitness Awards 2020

Athena, Leicester, United Kingdom
01-02 Dec 2020

MIPIM Asia Summit

Grand Hyatt Hotel, Hong Kong SAR
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS