De Vere Hotels has been named Most Improved Hotel Brand in the British Hotel Guest Survey, conducted by Business Development Research Consultants. The survey, due to be published later this year, covered all hotel brands in the UK and tracked brand performance across a variety of measures including awareness, preferences and loyalty. This is a tremendous achievement for our company, said chief executive, Paul Dermody. The brand has a very distinctive market position that was particularly evident in our very strong short-break business over the summer. De Vere Hotels are part of hotel, health and fitness operator De Vere Group Plc, and there are 21 De Vere Hotels in the UK.
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