PRODUCT NEWS
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| active-net unveils Gen Z-themed agenda |
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| 24 Jan 2020 . BY Lauren Heath-Jones |
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| Active-net will feature a number of interactive sessions designed to help leisure sector professionals engage with Gen Z-ers |
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Active-net 2020 has revealed the agenda for the two-day educational, networking and business meetings event, which takes place next month.
In keeping with the theme of Gen Z - What makes them tick? active-net will feature a number of interactive sessions designed to help leisure sector professionals engage with Gen Z-ers, 16 to 24 year olds - who have been raised with the internet and social media.
In Gen Z Communication, delegates will learn about health and fitness vloggers and bloggers and how they can work with them to engage with Gen Z.
Gen Z Programming aims to give delegates a better understanding of how to programme more effectively for the Gen Z audience, learning how gaming can be utilised to attract and retain this important demographic.
Finally, in Gen Z as a Workforce, delegates will learn about the employment wants and needs of this generation, where and how to advertise jobs and the experience of other organisations in employing the Gen Z demographic.
Dave Monkhouse, director of Leisure-net Solutions, said: “Gen Z is an important market for our sector, but it’s imperative that we understand their behaviour, attitudes and perceptions if we are to make the most of the opportunity they present. The sessions at active-net 2020 aim to help delegates do just that."
In other exciting news, active-net is launching a brand new event for Scotland and Northern Ireland this year in partnership with ukactive and CIMSPA. Active-net is also working closely with the Scottish Leisure Network Group to produce active-net Scotland & NI, which will take place at Crieff Hydro, Perthshire on 9th & 10th September 2020.
“We are delighted to launch this new event. Following seven successful events in England, active-net Scotland & NI will offer educational seminars to inspire and raise awareness of issues within our industry as well as those pertinent to the Scottish and Northern Irish markets. It will also provide opportunities for networking, a gala dinner with an after-dinner speaker, exercise classes and of course excellent one-to-one meetings,” says Monkhouse.
For more information about active-net Scotland & NI, visit active-net.org/activenetscotland
For more information about active-net, visit active-net.org
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