Exercise Professionals - Smart fitness club operator Armah signs deal with Life Fitness to equip 50 clubs in Saudi Arabia...
16 Oct 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

07 Oct 2019

Smart fitness club operator Armah signs deal with Life Fitness to equip 50 clubs in Saudi Arabia
BY Tom Walker

The deal was signed by the executive teams of Life Fitness and Armah Sports Company

The deal was signed by the executive teams of Life Fitness and Armah Sports Company

The company behind a health club concept designed to "transform Saudi Arabia's fitness sector" has signed a US$20m equipment deal with Life Fitness.

Armah Sports Company has signed a multi-year agreement which will see Life Fitness equip all of the Armah's 50 new smart sports and fitness clubs, set to be rolled out in Saudi Arabia over the next five years.

As part of the partnership, Life Fitness and Armah Sports Company will work together in building the smart club concept – including fitness equipment and advanced fitness technology.

“As we work to change the way people think about their health, sports and wellness, we vowed to engage the best of the fitness industry in the development of our 50 new smart clubs in Saudi Arabia," said Fahad Al-Haqbani, CEO, Armah Sports Company.

Chris Clawson, CEO, Life Fitness, added: "We're excited to forge this new partnership with Armah Sports Company and look forward to creating a connected experience."

Armah currently has 10 sites under construction and the company's strategy is to create clubs which will cater for all segments of the community.

The first clubs are set to open in 2020 in Riyadh and Jeddah and soon after in Saudi Arabia's Eastern Province.

The company is investing SR1bn (US$270m) in setting up the 50 clubs across the country and is looking to make a "major splash" on the Saudi Arabian fitness market.

While still considered to be in its infancy, the Saudi fitness market is expected to grow rapidly following the launch of the government's National Transformation Programme (NTP) in 2017.

The NTP seeks to get Saudis more physically active, after it was revealed that only about 13 per cent of the population is physically active.

The NTP will see the government throw significant investment behind its ambition to increase the number of active people from 13 per cent to 40 per cent by 2030.

There are currently two main players in the Saudi market: Fitness Time and Bodymasters, with around 30 clubs in the central/eastern region.

The remainder of the market consists of smaller operations and independent health and fitness clubs.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Aussie fitness chain Viva continues acquisition programme – picks up Healthworks
Aussie fitness chain Viva continues acquisition programme – picks up Healthworks   16 Oct 2019

Australian health club operator Viva Leisure has acquired eight Healthworks Fitness Centres in the state of Queensland. Healthworks offers .... more>>
GWI report: global physical activity sector worth US$828bn
GWI report: global physical activity sector worth US$828bn   15 Oct 2019

The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by .... more>>
Workouts are with a view through one of world's largest glass panels in Invisible Studio-designed gym
Workouts are with a view through one of world's largest glass panels in Invisible Studio-designed gym   14 Oct 2019

UK-based architects Invisible Studio, founded by Piers Taylor, have designed a 150sq m (1,600sq ft) gym for the Newt Hotel in Somerset that they say .... more>>
The Foundry plans to expand its inclusive boutique fitness concept outside of London
The Foundry plans to expand its inclusive boutique fitness concept outside of London   14 Oct 2019

Boutique fitness operator The Foundry, which offers free and subsidised classes for those on state benefits, is preparing to expand its presence .... more>>
Colliers: health and fitness sector presenting 'great opportunities' for real estate developers
Colliers: health and fitness sector presenting 'great opportunities' for real estate developers   11 Oct 2019

Real estate developers are increasingly looking to tap into the "great opportunities" being offered by the growth of the UK’s health and fitness .... more>>
CMO report: 10 recommendations to end childhood obesity
CMO report: 10 recommendations to end childhood obesity   10 Oct 2019

The outgoing chief medical officer, professor Dame Sally Davies, has called for urgent action across the industry – and the public sector – to help .... more>>
Company profile


Netpulse

Netpulse integrates fully with the leading fitness tracking devices and fitness apps, major cardio brands and member management software.

View full profile>>

Catalogue gallery


Featured Supplier

Crown Sports Lockers to launch sector first at IHS 2019

Crown Sports Lockers to launch sector first at IHS 2019

Crown Sports Locker will launch a waterproof locker that will open the door to facilities demanding a sustainable solution for wet changing areas. More>>




in this issue

• CMO report: 10 points to end obesity
• BMF plans to diversify and 'go global'
• UK museum infrastructure is 'crumbling'



Latest jobs

Jobs Search



Assistant General Manager
Salary: 100% of your PT earnings
Location: Swindon, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Sunbury-on-Thames, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Greater Manchester, UK
Company: The Gym Group
Health & Fitness Supervisor
Salary: Up to £23,894 PA
Location: London, UK
Company: GLL
Diary dates
Powered by leisurediary.com

15-16 Oct 2019

Independent Hotel Show

Olympia London, London, United Kingdom


15-17 Oct 2019

Global Wellness Summit

Grand Hyatt, Singapore



Health Club Management magazine 2019 issue 9
Health Club Management
2019 issue 9

View issue contents
View on turning pages
Download PDF
  Events calendar:
Don’t miss these important industry events, taking place in September and October, including FIBO USA, SIBEC North America, and Club Industry Chicago More>>
  Interview: Tommy Matthews
The CEO of BMF talks about working with Bear Grylls, launching a global franchise business and his new nonexecutive director, Jan Spaticchia More>>


Health Club Management magazine 2019 issue 8

Health Club Management
2019 issue 8

View issue contents
View turning pages
Download PDF
  Promotional feature: miha Bodytech
EMS training is having a major impact on the studio and gym market and being used by athletes, celebrities and also for rehabilitation More>>
  Interview: Sophie Lawler
In her first year as CEO of Total Fitness, membership has grown by 6,000. The first female CEO in the UK’s commercial fitness sector tells us how she’s implemented cultural changes to grow the business More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd