PRODUCT NEWS
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| Les Mills makes its early years programming available on single license to fight childhood inactivity |
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| 05 Sep 2019 . BY Tom Walker |
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| The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license |
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Les Mills has made its Born to Move programming – which targets children as young as two – available in box set mode.
The move means that operators who buy the programming gain access to all live and virtual Born to Move content by acquiring a one-time license.
The Born to Move Early Years for 2-3-year-olds engages very young children in an imaginative exploration of movement to music. The 30 or 45-minute class has music specially written for this age group with the instructions sung as lyrics.
Born to Move Early Years for 4-5-year-olds, meanwhile, takes youngsters on "an adventure of discovery using action and song". The 45 or 55-minute classes have been designed to engage children and to explore how their bodies work and develop self-awareness, balance, coordination and concentration skills as they interpret the music and move to the beat.
According to Justine Williams, Les Mills global business development manager, the move will allow more operators to begin offering the Born to Move programme.
“Our mission is to create a fitter planet and to do this we know we have to take on the challenge of getting more kids active from their early years onwards,” Williams said.
“By introducing a one-time payment solution, we can extend the reach of our programmes to those organisations and groups who couldn’t take on a monthly payment. This new structure allows markets to go where the kids are - thus helping protect their future.”
Public Health England recommends children under five are active for at least three hours a day.
“The children’s activity sector has many challenges, which include funding, resources and short-term workforce,” Williams added.
“By making Born to Move more accessible to operators, we hope to play our part in helping in reducing physical inactivity among children.
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