Exercise Professionals - Fitness operators should get ready to 'market themselves to robots'...
17 Sep 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

27 Aug 2019

Fitness operators should get ready to 'market themselves to robots'
BY Tom Walker

The increasing levels of personalised, advanced consumer technology will require the adoption of entirely new means of communications

The increasing levels of personalised, advanced consumer technology will require the adoption of entirely new means of communications

Consumers will soon be carrying so much personalised, advanced technology that reaching them will require the adoption of entirely new means of communication.

Speaking at the recent Technogym 2019 Digital Transformation Event, practical futurist Andrew Grill said having smartphones which know about their user's personal preferences and routines means will soon to lead to the emergence of “digital agents”.

"Smartphone data – plus developments in artificial intelligence – will lead to the creation of digital agents,” Grill said. “These will take over the mundane, replicable chores of life.

"Your customers will soon use digital agents to book classes and ask about memberships.

"This means your marketing department will have to start writing ad copy for robots, not for humans.

"Digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it."

Offering his tips on how the health and fitness sector can future proof its practices, Grill offered a four-point checklist.

His advice includes hiring people with digital skills at management level, business leaders educating themselves on digital, making more of big data and making sure there is connectivity between a business' systems (such as apps, fitness platforms, CRM) and their partners and suppliers.

• To read a full report on Grill's session at the Digital Transformation Event, click here for the August 2019 issue of HCM magazine.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Study: fitness boosts brainpower in adults
Study: fitness boosts brainpower in adults   17 Sep 2019

Physical fitness has been associated with better brain structure and brain functioning in adults. The findings of a study, led by Dr Jonathan Repple .... more>>
CMO guidelines: fitness sector must highlight importance of strength training
CMO guidelines: fitness sector must highlight importance of strength training   17 Sep 2019

The UK fitness industry should make a concerted effort to highlight the importance of strength training, following the publication of the Chief .... more>>
Justin Musgrove appointed CEO of Leejam, Saudi Arabia's largest fitness company
Justin Musgrove appointed CEO of Leejam, Saudi Arabia's largest fitness company   17 Sep 2019

Saudi Arabia-based Leejam Sports Company has appointed former Bannatyne Group chief executive Justin Musgrove as its new CEO. Musgrove will take over .... more>>
Health clubs 'losing millions by shunning disabled consumers'
Health clubs 'losing millions by shunning disabled consumers'   16 Sep 2019

Disability organisation Purple has claimed that health club operators and gyms are losing "millions of pounds of revenue" every year by "turning their .... more>>
Barnet leisure centre opens as part of £44.9m council investment
Barnet leisure centre opens as part of £44.9m council investment   16 Sep 2019

New Barnet Leisure Centre in North London has become the second new facility to open its doors following a £44.9m investment by Barnet London Borough .... more>>
Four Seasons and Harley Pasternak create fitness video series
Four Seasons and Harley Pasternak create fitness video series   13 Sep 2019

Four Seasons has teamed up with fitness expert and Four Seasons Global Fitness Advisor Harley Pasternak, have teamed up to create a comprehensive .... more>>
Company profile


Jordan Fitness

Neil Jordan, company founder and chairman, built Jordan Fitness based on a key principle; that customers and clients can receive premium quality at an affordable price.

View full profile>>

Catalogue gallery


Featured Supplier

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry

The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. More>>




in this issue

• CMO: any exercise is good for you
• Exercise on NHS could be 'miracle cure'
• Blair Drummond invests £1m in Sea Lion Enclosure



Latest jobs

Jobs Search



Swim England Level 2 Teaching Swimming
Location: Nationwide
Company: Institute of Swimming
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Hounslow, UK
Company: The Gym Group
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Glasgow, UK
Company: The Gym Group
London Personal Training Courses
Salary: -
Location: Nationwide, United Kingdom
Company: Focus Training
Diary dates
Powered by leisurediary.com




16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France


17 Sep 2019

TEA Western Division TEA Talks Live: TEA Masters

CalArts Walt Disney Modular Theater, Valencia, United States



Health Club Management magazine 2019 issue 9
Health Club Management
2019 issue 9

View issue contents
View on turning pages
Download PDF
  Interview: Tommy Matthews
The CEO of BMF talks about working with Bear Grylls, launching a global franchise business and his new nonexecutive director, Jan Spaticchia More>>
  Interview: Jimmy T Martin & Johnny Adamic
The joint founders of cold workout gym, Brrrn, talk to HCM about trailblazing with a new workout model More>>


Health Club Management magazine 2019 issue 8

Health Club Management
2019 issue 8

View issue contents
View turning pages
Download PDF
  Ask the experts: European growth
How big could the European health and fitness industry grow? What models will have the biggest impact? We ask those who have the most up-to-date research More>>
  Promotional feature: Power Plate
Power Plate is launching a trade in, trade up programme More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd