Exercise Professionals - Fitness operators should get ready to 'market themselves to robots'...
22 Sep 2019 Exercise professionals: News, jobs and training
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

27 Aug 2019

Fitness operators should get ready to 'market themselves to robots'
BY Tom Walker

The increasing levels of personalised, advanced consumer technology will require the adoption of entirely new means of communications

The increasing levels of personalised, advanced consumer technology will require the adoption of entirely new means of communications

Consumers will soon be carrying so much personalised, advanced technology that reaching them will require the adoption of entirely new means of communication.

Speaking at the recent Technogym 2019 Digital Transformation Event, practical futurist Andrew Grill said having smartphones which know about their user's personal preferences and routines means will soon to lead to the emergence of “digital agents”.

"Smartphone data – plus developments in artificial intelligence – will lead to the creation of digital agents,” Grill said. “These will take over the mundane, replicable chores of life.

"Your customers will soon use digital agents to book classes and ask about memberships.

"This means your marketing department will have to start writing ad copy for robots, not for humans.

"Digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it."

Offering his tips on how the health and fitness sector can future proof its practices, Grill offered a four-point checklist.

His advice includes hiring people with digital skills at management level, business leaders educating themselves on digital, making more of big data and making sure there is connectivity between a business' systems (such as apps, fitness platforms, CRM) and their partners and suppliers.

• To read a full report on Grill's session at the Digital Transformation Event, click here for the August 2019 issue of HCM magazine.



Connect with
Exercise Professionals
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Nuffield Health partners with Technogym to launch My Wellbeing App
Nuffield Health partners with Technogym to launch My Wellbeing App   20 Sep 2019

Healthcare charity Nuffield Health has partnered with equipment giant Technogym to launch a dedicated fitness app. The My Wellbeing App has been .... more>>
Digme to open sixth site in West London – adds new programme of yoga classes
Digme to open sixth site in West London – adds new programme of yoga classes   20 Sep 2019

Digme Fitness is expanding its portfolio with the opening of a studio in Ealing, London. The site will be the operator's fifth in the capital – and .... more>>
Deloitte: corporate wellness offers 'huge opportunity' for fitness operators globally
Deloitte: corporate wellness offers 'huge opportunity' for fitness operators globally   19 Sep 2019

A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health and fitness operators a huge opportunity for .... more>>
Mayo Clinic study unlocks new anti-ageing science
Mayo Clinic study unlocks new anti-ageing science   19 Sep 2019

New science has revealed a potential solution to age-related diseases which works on a systemic basis, improving overall health and reducing the need .... more>>
Kobox expands London portfolio with Marylebone studio
Kobox expands London portfolio with Marylebone studio   19 Sep 2019

Nightclub-themed boutique boxing studio operator Kobox has opened its third London location in Baker Street, Marylebone. With the motto of “where .... more>>
Tanni Grey-Thompson: physical activity has the 'power to unite our divided nation'
Tanni Grey-Thompson: physical activity has the 'power to unite our divided nation'   19 Sep 2019

A nation divided by Brexit could be united by diverting focus to a "more pressing crisis" – improving the nation's health. That's the message from .... more>>
Company profile


Eleiko

We create products that push the boundaries of performance and unlock human potential, products that build strength on and off the lifting platform and enable outstanding performance in sports and in life.

View full profile>>

Catalogue gallery


Featured Supplier

Gympass brings together corporate workforces and leisure operators

Gympass brings together corporate workforces and leisure operators

The Gympass mission is to defeat inactivity – a vision shared by many in the leisure industry. More>>




in this issue

• CMO: any exercise is good for you
• Exercise on NHS could be 'miracle cure'
• Blair Drummond invests £1m in Sea Lion Enclosure



Latest jobs

Jobs Search



Duty Manager
Location: Thetford, UK
Company: Lex Leisure
Personal Trainer / Fitness Trainer
Salary: 100% of your PT earnings
Location: Sherwood, Nottingham, UK
Company: The Gym Group
Assistant Manager
Salary: Up To £34,966 PA
Location: Morden, UK
Company: GLL
Personal Trainer
Salary: 100% of your PT earnings
Location: Lewisham, London, UK
Company: The Gym Group
Diary dates
Powered by leisurediary.com




19-23 Sep 2019

CIDESCO World Congress & Exhibition

Hyatt Regency, Chicago, United States


20-27 Sep 2019

Therapeutic City

Various, Bath, United Kingdom



Health Club Management magazine 2019 issue 9
Health Club Management
2019 issue 9

View issue contents
View on turning pages
Download PDF
  Cycling: Chain reaction
What makes the perfect indoor cycle class and what trends are coming down the track for operators and instructors? We round up the views of suppliers More>>
  Events calendar:
Don’t miss these important industry events, taking place in September and October, including FIBO USA, SIBEC North America, and Club Industry Chicago More>>


Health Club Management magazine 2019 issue 8

Health Club Management
2019 issue 8

View issue contents
View turning pages
Download PDF
  Promotional feature: Power Plate
Power Plate is launching a trade in, trade up programme More>>
  Body scanning: Body image
One in five UK adults is worried about their body image. We look at how fit-tech can help to educate gym members on how to achieve a healthy transformation More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd