PRODUCT NEWS
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| Xponential Fitness-backed AKT plans to open 500 new locations by 2021 |
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| 12 Jun 2019 . BY Tom Walker |
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| AKT was founded by celebrity-trainer Anna Kaiser (right) and combines dance with functional training |
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Dance-based boutique studio operator AKT has revealed ambitious plans to grow its US portfolio from the current 50 sites to 500 by 2021.
AKT – which offers a "hybrid exercise regime" combining dance with functional training – is backed by Xponential Fitness, whose portfolio of wellness brand includes eight brands (Pure Barr, Yoga Six, Stride, Club Pilates, CycleBar, StretchLab, Row House and AKT).
The plans were announced as AKT revealed it had signed 10 new franchise agreements across six US states.
Originally developed in New York City by celebrity-trainer Anna Kaiser, the AKT format is based on a combination of four modalities: dance, bands, circuit and tone.
Now headquartered in California, the brand has attracted a range of celebrity influencers, such as popular daytime actress Kelly Ripa and singer Shakira.
With a strong social media presence, AKT is marketed as a studio experience which gives members the chance to "dance, sweat and get stronger while surrounded by a strong sense of community and electric energy".
"When we launched our franchise opportunity in September 2018, we knew that we were offering something very unique to potential investors and we have been extremely pleased with how well our brand has been received," said Melissa Chordock, president of AKT.
"AKT is quickly gaining popularity across the U.S., and we are excited for even more communities to experience our results-driven, life-changing fitness experience."
• To read an interview with Xponential Fitness founder Anthony Geisler – and the company's plans – click here for the March 2019 issue of Health Club Management here
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