TRIB3 accelerates European expansion with second Madrid studio
10 Jun 2019 . BY Tom Walker
The opening is part of TRIB3's plans to expand its presence in Spain
We believe that the Spanish fitness market is well prepared for the boutique model – Rod Hill
UK-based boutique fitness operator TRIB3 has opened its second studio in the Spanish capital Madrid.
TRIB3 has developed the site in partnership with Holmes Place Spain and is part of a larger roll-out of the brand across the country.
Josep Viladot, CEO Holmes Place Spain, said: "We're delighted with the launch of our second studio in Madrid, our flagship store success in Cuzco.
"We are looking forward to many more stores in the coming months across Spain – and the reopening of Barcelona in September."
Rod Hill president of TRIB3 added: “We believe that the Spanish fitness market is well prepared for the boutique model which is changing the face of the global gym industry.
"The model works very well as a franchise and typically has a lower investment requirement than the traditional gym model.
"We have seen the development of the low cost and then the 24-hour convenience concept but we believe that the boutique model concept is set to explode globally most especially in Europe.
“We have an incredibly experienced Spanish team, all of whom have worked with the largest fitness chains and franchises in the world and who have a successful track record of developing fitness chains across the globe.
The news follows recent openings of TRIB3 sites in Finnish cities Helsinki and Tampere.
In total, TRIB3 plans to open 18 locations across Finland.
The group also has a presence in China and Russia.
TRIB3's boutique format is based on bootcamp-style HIIT training, offering group programming and interaction through digital and performance monitors.
The company was co-founded by Kevin Yates, Dan Summerson and David Cross at the beginning of 2016.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber
at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience
in the world.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
PerformX Live, the premier business of fitness event, has announced Dr Jonathan Leary,
founder
and CEO of Remedy Place, as the headliner for its 2024 event.
Elevate, the premier event in the physical activity, fitness, sports therapy and performance
sector, is thrilled to announce that registrations for its 2024 conference are now live –
and the response has been nothing short of exceptional.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
TRIB3 accelerates European expansion with second Madrid studio
10 Jun 2019 . BY Tom Walker
The opening is part of TRIB3's plans to expand its presence in Spain
We believe that the Spanish fitness market is well prepared for the boutique model – Rod Hill
UK-based boutique fitness operator TRIB3 has opened its second studio in the Spanish capital Madrid.
TRIB3 has developed the site in partnership with Holmes Place Spain and is part of a larger roll-out of the brand across the country.
Josep Viladot, CEO Holmes Place Spain, said: "We're delighted with the launch of our second studio in Madrid, our flagship store success in Cuzco.
"We are looking forward to many more stores in the coming months across Spain – and the reopening of Barcelona in September."
Rod Hill president of TRIB3 added: “We believe that the Spanish fitness market is well prepared for the boutique model which is changing the face of the global gym industry.
"The model works very well as a franchise and typically has a lower investment requirement than the traditional gym model.
"We have seen the development of the low cost and then the 24-hour convenience concept but we believe that the boutique model concept is set to explode globally most especially in Europe.
“We have an incredibly experienced Spanish team, all of whom have worked with the largest fitness chains and franchises in the world and who have a successful track record of developing fitness chains across the globe.
The news follows recent openings of TRIB3 sites in Finnish cities Helsinki and Tampere.
In total, TRIB3 plans to open 18 locations across Finland.
The group also has a presence in China and Russia.
TRIB3's boutique format is based on bootcamp-style HIIT training, offering group programming and interaction through digital and performance monitors.
The company was co-founded by Kevin Yates, Dan Summerson and David Cross at the beginning of 2016.
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Egym has introduced Open Mode on its Smart Strength machines, enabling them to be used as a
replacement for traditional weights on the fitness floor, rather than solely as circuit-based
machines.
Myzone has announced the launch of MZ-Open, an access function that enables Myzone gym users
to experience all the benefits of Myzone’s world-renowned heart rate training biome through
their pre-owned Apple or Android smartwatch.
Cardiff-based gym design and installation company, Absolute Performance, has been awarded
the contract to design, supply and install three gyms for Team GB for the 2024 games in
Paris.
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth
development into suburban, residential locations, it also revealed a new state of the art
Reformer Pilates studio at the new site in response to members seeking a low-impact, full-
body workout for all abilities.
