PRODUCT NEWS
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Scotsman's new chiller rings a bell |
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29 Oct 2007 . BY |
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Drink cooling and dispense equipment company Scotsman Beverage Systems has launched a new, improved point of sale Ice Bell into the UK market.
The Ice Bell is a 1m tall, illuminated, open-topped unit shaped like a soda bell glass.
It's designed for a wide range of uses, from an alternative to the traditional chiller cabinets used by retailers through to premium brand support at any event.
The unit is filled with water that is made into compacted ice flakes, which cascade down in a fountain from the top of the unit to chill the bottles and cans.
As the ice melts, it is recycled to form fresh flakes, so a mains water connection isn't needed. Special filters ensure that the recycled ice remains safe for a minimum of three months continual use.
The whole cycle of operation is designed to add an element of theatre and stimulate impulse buying of cans and bottles of chilled drinks.
Scotsman says that the Ice Bell’s rounded shape provides a large surface area for branding opportunities, including bespoke signage if required.
The Ice Bell is also available in a conical glass shape for the beer, lager and cider markets and has the potential to be tailored in brand and design for the display needs of other chilled products.
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